Do you have a blog that’s stubbornly stagnant? Did you know that you can hire someone to help grow it for you?
If you’re on the lookout for companies that can help boost your blog, it’s not surprising that you’d consider The HOTH. Anyone who spends time in online marketing circles has probably heard of this marketing agency – the question is, does this company deliver? You can find the answer in our in-depth The HOTH review!
The HOTH is an acronym for “Hit Em’ Over the Head.” This innovative SEO agency is capable of fully managing your business’s online presence and SEO. The best thing about The HOTH is that the company offers numerous services, and you can pick and choose the ones that suit your needs best.
You can hire someone to write blog posts for you and generate backlinks, or you can have the company run a Google Ad campaign to generate new leads.
Keep reading to find out all the features, pros, and cons of The HOTH!
What Is The HOTH?
The HOTH is (one of) the best reseller SEO programs for agencies, affiliates, and consultants. The company was started in 2010 as a response to all the sketchy service providers with poor support and bad quality of service. The founder of The HOTH, Marc Hardgrove, wanted to create an SEO company that would provide value and amazing customer service.
As pointed out on The HOTH website, the company’s goal is to be the most reliable source for SEO tools and services in the world. The company is known for its constant upgrades and testing that ensure the best possible results.
Their core values lie in putting their customers/clients first, with an emphasis on high quality customer support, and giving you confidence that they’ll be with you every step of the way. Thanks to their hard work and dedication, The HOTH managed to appear at the top of the Inc. 5000 list three years in a row, and the company landed many other rewards.
But what does the company actually do for you? Keep reading our The HOTH review to find out!
How Does The HOTH Work?
The simplest explanation for the services that The HOTH offers would be that the company creates free blog accounts called top-level blogs/domains. The number of accounts created depends on the package you choose.
Once the blog accounts are created, a team of writers takes matters into their own hands, and they start publishing original or spun content. The articles are either written by native English speakers or by native Filipinos who speak and write English well. Again, this depends on the package you choose.
Once there is enough content, The HOTH team starts building links to them with web 2.0 articles. Then, they also create Social Bookmarks and profile links that link back to those web 2.0 articles. Last but not least, the team slowly rolls out their “volume module,” which consists of either 50 or 200 private network posts.
This is how The HOTH describes their services:
“We slow-drip each article to our own network of PR sites over a period of 3+ weeks. By slow-dripping these articles, we create a steady link velocity. This means you’ll get a natural flow of links over a long period of time, not just all at once.”
The HOTH Review: Services
The HOTH offers multiple services to its users, including managed services, content creation, link building, and local SEO. Users can also find multiple free tools on The HOTH website, such as SEO Rankings Checker, Keyword Planner, Backlink Checker, and many more.
In this section of our The HOTH review, we will explore each service the company offers in detail.
The HOTH is probably best known for its amazing link-building services. The company offers multiple link-building options, but the most popular one is HOTH Guest Post.
The HOTH Guest Post package includes a value-packed article posted on a key authority site. Of course, the article includes links to the user’s website, and The HOTH is in charge of contacting the authority sites and securing a guest post.
Users can also opt for HOTH Foundations, a service that creates mini authority properties that link back to the user’s website, letting Google know that their website is important.
There are also a few other services that users can choose from, such as the social profile building service, press release distribution service, and even a backlink booster that is great for ranking YouTube videos, Facebook pages, Local Directories, and more.
Another attractive option The HOTH offers is their Managed Services. Users can choose between SEO or PPC management.
When it comes to SEO management services, the company pairs its users with specialists, web designers, and ghostwriters who can greatly improve the SEO rankings of their service.
When a user signs up for the HOTH X service, they get their own personal campaign manager: an experienced SEO veteran that becomes their point of contact for everything on the campaign. Together, the user and the campaign manager come up with a customised SEO campaign that meets the user’s goals.
Once the goals are outlined, The HOTH team does all the work. First, the company identifies keywords that the user’s website is already ranking for, and then they start optimising the site to rank higher. To make that happen, The HOTH team has to create the right type of optimised content. And, of course, a strategic link-building plan is included in these services as well.
Throughout the campaign, users have access to reports that showcase the progress and the results of the campaign.
The HOTH PPC management services function similarly to SEO management. However, the goal is different. Each user gets to work with their personal campaign manager, who is a Google-certified paid traffic expert.
The HOTH uses advanced market analysis and campaign design to come up with a strategy that allows its users to outperform their competitors. Every client gets a customized strategy for their business and goals. Customers can even choose to run multiple campaign types depending on what’s the best fit for them.
Once you decide on the type of campaign, The HOTH team takes care of all the rest. They come up with an optimisation strategy that decreases your costs but drastically improves ROI and conversions.
Throughout the campaign, you get access to reports that showcase the progress and the results of the campaign.
It is important to point out in our The HOTH review that users don’t have to choose an SEO campaign. They can simply sign up for content creation services. The HOTH offers blog content writing, website content writing, and even video production!
HOTH Blogger is the company’s blog writing service that provides clients with relevant, researched, and professionally written content for their blog. The HOTH team again handles everything, from content ideas to keyword research and SEO, that will ensure the content ranks high in search engines.
HOTH Web Copy, on the other hand, is the solution for those who need to optimise their website’s pages such as the home page, service pages, product descriptions, or any other landing page. The company will come up with relevant content that attracts an audience and articulates brand value. Of course, the content will be optimised to ensure that the website ranks high in search engines.
Last but not least, The HOTH can turn the users’ blog content into spokesperson videos. Those who run an e-commerce store can use the video production service for their items. All they have to do is ship the products to The HOTH team, and they will come up with a professional video.
The HOTH Review: Pros & Cons
We’ve been in the marketing game for a long time, so we’ve used The HOTH ourselves, particularly for link building.
So, what’s the bottom line?
The HOTH offers excellent services to its users, but it does come with a few disadvantages. In this section of our The HOTH review, we reveal all the pros and cons of using the company’s services.
The HOTH Pros
- Great customer support. The HOTH offers excellent customer service and clients can get support both via email support and live chat.
- Excellent service. The HOTH is known for being very helpful and polite to their customers. For example, The Marketing Vibe reports that the company made changes to several guest posts even though the link-building campaign was completed. The changes were made free of charge.
- Quality links. Since The HOTH is mostly known for its link-building services, it’s quite a relief to hear that the company works with authority sites and offers only quality links.
- Great content quality. All content written by The HOTH is good quality. As some point out, The HOTH doesn’t write the best posts available on the Internet, but they’re above average for an agency.
The HOTH Cons
- Lack of control for content. The HOTH will provide its users with quality content, but don’t expect to have much of a say in how it’s created. If you want a lot of control over the content creation for your site, The HOTH isn’t really the best place to go.
- Pricey. The HOTH offers exceptional services, and the users are expected to pay a high price for them.
The HOTH Review: Plans & Pricing
The HOTH offers numerous services, and each one has a different price. We’ll focus on the pricing of the company’s most popular services in our The HOTH review. For more information on pricing, make sure to visit The HOTH website.
HOTH X is a managed SEO service we described in detail earlier. The setup of the service costs $250, and then the users decide their monthly deliverables budget. The minimum budget is $500, and users can choose to pay up to $60,000 per month.
HOTH Blogger is the company’s blog writing service that starts at $40. First, customers get to choose between a regular, professionally-written blog post ($40) or expert niche content ($80). Then, they’ll get to choose the number of monthly posts and the word count. For example, one expert niche blog post of 500 words costs $80, whereas an expert niche post that is 1,000 words long costs $140.
HOTH Guest Post is a link-building service that includes publishing of blog posts that link to the user’s website on authority websites. The starting price of this service is $100 for one guest post on a guaranteed Domain Authority website.
If you want the blog post on a publishing site, the starting price is $200. The price increases with the number of monthly posts and the word count.
The HOTH Review: Alternatives
The HOTH is one of the best marketing agencies currently, but it is not the only one. In this part of our The HOTH review, we explore some great alternatives for The HOTH.
Solvid offers a wide range of high-quality content solutions, ranging from copywriting to guest posting. The company offers its customers tailor-made content that directly relates to their target audience, creating connections and conversations.
Solvid starts each campaign by analysing the client’s industry, needs and objectives. The entire process is 100% manual and the Solvid team hand-picks genuine, relevant websites. Then, they contact the websites to secure the guest post. Once this is done, the Solvid team produces a blog post according to the editorial guidelines of the blog and publishes the article with a clean, genuine link back to the user’s website.
Solvid takes pride in their turnaround time of 15 days for a single article placement, which is one of the best in the industry. Even though Solvid is a great alternative for The HOTH, it is not a more affordable solution.
2. Content Pit
When it comes to content creation, users are usually given two possibilities – they can get the content fast, but this will influence the quality of the post. Or, they can get a quality blog post which takes time.
Content Pit combines these two options and provides fast, quality, and inexpensive work for any site. The company allows you to have 80% of the quality of a high-priced professional writer at 20% of the cost.
Speaking of pricing, users can get a 1,000-words-long blog post in about three to four business days for only $49. However, Content Pit offers discounts for greater word count. For example, 5,000 words cost about $229 and the content is delivered in no longer than six business days.
If these agency quotes are too high for your budget, you can always consider hiring a freelancer. There are numerous freelance websites currently available, but Upwork and Fiverr remain the most popular ones.
The greatest advantage of hiring a freelancer is that you can get a quality blog post for a much more affordable price. And, do keep in mind that freelance content writers are also skilled and knowledgeable about SEO, so you won’t have to worry about ranking your website.
For more information on hiring freelancers, make sure to read our Fiverr vs Upwork review.
The truth is, you can accomplish everything that The HOTH – or any other agency offers – totally on your own. If you don’t have much knowledge about content writing and SEO, you will have to first educate yourself. But the Internet and sites like We Are The Curious offer plenty to get you the knowledge you need for DIY marketing.
Beyond education, there are numerous tools available that can help you boost the ranking of your website. For example, we’ll use keyword research tools like LongTail Pro to find relevant keywords for our industry. Some more advanced tools, such as SEMRush, can help you take care of SEO, content marketing, competitor research, PPC, and social media marketing from just one platform!
Even with the cost of education and tools, DIY is the most affordable option available – and it also allows you to be in full control of the content on your website. However, this option is also time-consuming, so you have to remain committed to learn and develop your skills to go this route.
The HOTH Review Wrap-up: Is The HOTH Worth It?
And with that, you’ve reached the end of our The HOTH review!
All in all, the HOTH is a new breed of advertising company that offers numerous SEO services all under one roof. The HOTH is a great choice for anyone who is looking to take their website and online enterprise to the next level. But it is important to point out that all of The HOTH’s services come at a high price, so the company is not suitable for those who are on a tight budget.
Those who are still looking for someone to help them out with SEO and content creation, but who can’t spend too much money, can always find hard-working freelancers on sites such as Upwork and Fiverr. The greatest advantage of hiring a freelancer is that they can provide quality work for a much more affordable price – though they’ll likely take longer as well.
Ultimately, how you grow your blog is up to you. Good luck!