Featured image courtesy of Unsplash.
If you’re the type of person who wants to pick up every instrument they see and give it a try, or you’re the go-to friend for checking out concerts, there’s a good chance that you’re musically inclined in some way! That means you may just be the perfect person to learn how to start a music blog.
This guide on how to start a music blog will teach you everything from the key elements to music blogging, to the right way to build a blog in the music industry, and which music bloggers you should be following right now!
How to Start a Music Blog
Should You Start a Music Blog?
Did you get excited when I mentioned great concerts or playable instruments at the start of this guide? Well, that reaction right there is a perfect tell that starting a music blog may be a great choice for you.
Beyond a simple desire to figure out how to start a music blog or run a successful one, there are some simple ways to find out if it’s the right choice for you.
Are you a skilled musician? Whether you play the guitar in a semi-popular local band or play the violin in your city’s orchestra, having music skills is a good indicator of future blogging success. This might mean that you have a lot to teach the world about playing instruments, concerts, or more.
Some people (myself included!) love listening to music of all kinds, but haven’t quite figured out how to play anything beyond a few simple notes. If music blogging is still a passion of yours, you don’t need to worry! There are more niches out there that are suitable for the less musically inclined, but we’ll get to that later down in this guide on how to start a music blog.
Blogging Beyond The Music
Now, let’s forget about the actual music aspect for a moment. Blogging of any kind requires a few skills: motivation, passion, time management, and plain old writing skills are some of them.
Blogging takes time and energy. It is not for the casual spirit. To maintain a successful blog you will need to spend time seeking out trends, planning posts, researching them, sitting down to write them, and promoting your work. Depending on your specific blog, this may only require a few hours a week. Others manage to turn their blogs into full-time gigs!
Let’s take a quick summary of all the skills and requirements you may want to reflect on to see if you should learn how to start a music blog.
- Passion about the music industry/instruments
- Knowledge about at least one element of music
- Basic writing skills
- Social media skills (for marketing)
- Time to commit to planning, creating, and advertising
If you aren’t feeling overwhelmed, then continuing to learn how to start a music blog sounds like a good idea to us.
Example of a Successful Music Blog
Taking a look at successful music blogs is a necessary step on your way to start a blog. Not only can it help inspire you to start a music blog, but you can also get a feel for the competition!
The type of music blogs that you look at will depend on the niche that you choose to blog about, but it doesn’t hurt to look at music blogs beyond your niche, too.
A Music Sharing Blog
Our first example of a successful music blog is a site that wants to share great music with the world. Indie Music Filter is a Toronto-based music blogger that shares their favorite Indie music with a dedicated audience.
One of the factors that helps Indie Music Filter thrive is that it’s a blog that appeals to music listeners and music creators! Readers want to hear new music, while musicians want to get their music promoted. It’s a win-win!
Bands and solo artists can easily submit tracks to this blog in the hopes that it will get shared. Popular tracks and relatively unheard of songs get shared regularly on the website’s homepage.
A Music Learning Blog
Now let’s take a completely different music blog as an example. Piano Lessons On The Web is a music blog that combines extensive knowledge with practical skills. This website combines typical blogging elements with course lessons to give the reader everything they could need.
As you may have already guessed from the website name, this music blog is all about the piano. The blog owner, Timothy, is an experienced musician. He has a Bachelor of Music and has owned his own local business offering piano lessons.
The past few years have been a time of virtual learning. Timothy has managed to break into the market of online teaching, making his lessons available to anybody who wants to learn the piano but doesn’t have the desire, money, or time to buy in-person lessons.
What We Can Learn From Successful Music Blogs
As you can see, Piano Lessons On The Web and Indie Music Filter are both successful music blogs that target very different audiences. One is about education and teaching and the other is about sharing.
Despite having different website aesthetics and main messages, these blogs have a few things that we can learn from. Both of them:
- Provide needed content to readers
- Focus on niche music blog topics
- Showcase their talent and skills in the music industry
- Stand out through their special skillsets
You should spend some time scrolling through popular music blogs before you start a music blog of your own. You may just end up finding a great blog that you decide to subscribe to!
Knowing about different music blogs can also be very handy down the road. You may consider reaching out to other bloggers and ask them to give you insight on your niche market, or to promote your blog for monetization or as a favor.
How to Get Started Blogging
Are you ready to get started? Well, learning how to start a music blog takes a lot of research! While you are breaking into the world of music blogs, it’s important to research blogging itself, too.
You can take a look at our How To Start a Blog post for a more broad and beginner’s approach to starting your first blog.
Research has shown that there are billions of webpages out there, and more than 500 million blogs. So, there’s clearly a lot to learn and a lot of blogs to learn from! Another key part of learning how to start a music blog is recognizing that there are other blogs out there that you’ll need to compete with, so let’s keep digging to find out how you can do just that!
How to Start a Music Blog: Step by Step
Step 1: Decide on a Sub Niche
Guitar lessons and concert reviews are two very different topics, but they both fall under the broad topic of music bloggers. There are a lot of music blogger sub niches out there, and the trick is to find one where you can thrive.
The topic that you decide to zero in on during when figuring out how to start a music blog will depend on your own experiences with music. Generally, music blogs will fall under one of the following categories:
- Educational blogs
- Review blogs
- Content sharing blogs
- Photography blogs
Educational blogs, similar to Piano Lessons On The Web, are designed to teach people about music. This may be how-to blogs on learning to play an instrument, like the piano or guitar. It may also be educational blogs on breaking in to the music industry.
Learning how to start a blog and breaking into the educational blog niche is a great idea for people who have a lot of direct experience in the music industry. You should have some educational experience in playing an instrument, or have lots of past music work.
A few examples of an educational music blog topics include:
- Piano/guitar/drums/etc. lessons and guides
- How to start a band
- How to become a professional musician
- How to fix instruments
A blog centered on reviewing things can relate to anything in the music industry. You may choose to review concerts (local or worldwide), music teachers, music equipment and gear, or even music itself!
Running a music review blog is a good idea for people with less practical music skills. You don’t need to know how to play any kind of instrument or be a world-class singer to learn how to start a music blog in the reviewing niche.
Based on your reviews, you can also create lists of music festival recommendations for different areas around the world. This will help grow your following, too!
While you don’t need as much experience to review things, you’ll still need a lot of knowledge on the music industry itself. Anybody can judge the atmosphere and energy of a band performing at a concert, but only a trained ear will know when they fall out of pitch, or how they compare to an influential band from a past era.
Content Sharing Blogs
Blogs that share content, like Indie Music Filter, are typically go-to websites for people who want to learn more about music or be exposed to new genres.
All you really need to run a content sharing music blog is a passion for the industry. You don’t need to be classically trained or able to play punk music to know when music is great. Additionally, not all readers will need to know the background information of the music and instruments they’re hearing about. They just want to be told what to listen to!
Curated playlists are a big component of content sharing blogs. Many music bloggers in this niche will run accounts on Spotify or other music platforms to list their current favorites based on genre or aesthetics.
A perk of this kind of blog is that you’re able to share free music, so there are no worries about expensive concert fees!
No, you aren’t learning how to start a photography blog here, though photography blogs are a great niche for many aspiring music bloggers.
Many photography blogs in the music blogging industry will take photos at concerts or other musical events and share their photos on the blogging platform.
Concert photography is unique in the field of photography due to the constantly moving subjects and lighting. So, in addition to sharing cool photos, these blogs can also share knowledge.
Take a look at the video below to gain some insight on the challenging and exciting world of concert photography.
With the right combination of creativity and experience, it’s always possible that you can create your own niche, too! Pick your sub-niche based on what you’re passionate about and have experience in.
Choosing what to write about is more than just what sounds the best. After all, you are the one that will be writing about your niche for years to come!
Step 2: Get a Web Host and Domain Name
All set to get started and create your website? Now that you have a niche picked out, you can move forward to setting up your actual website.
A domain name is the name of your website and the URL used to direct people to your blog online. This is what people will type into a website search bar and recognize your name as!
You’ll need to pick a domain name before you can register it. This is trickier than it sounds, as you’re essentially committing to a website name for some period of time. While you may be able to change it later, it’s best to settle on something that you’ll be happy with forever.
Your domain name should be short, simple, and memorable. Take Piano Lessons On The Web for example. You know exactly what service and content this music blog is offering just by looking at the name. It is a little bit longer, but it’s still memorable.
Think of how you can connect your domain name back to your blog while being specific enough that there’s no guesswork. “Meghan’s Music Blog” wouldn’t work because it’s too broad. However, “Meghan’s Metal Jams” might be a sufficient option if I created a music sharing blog for heavy metal music.
Once you’ve chosen your domain name, you can move on to registering it. There are various domain name registrars out there that will do all the work for you, but our favorite is GoDaddy.
GoDaddy makes domain name registry simple. All you need to do is search up your ideal domain and see what extensions are available. The extension is the bit that comes after the domain name, like .com, .net, .co, or another choice.
Some of the perks of choosing GoDaddy for your domain name registry include:
- They allow for bulk domain searches
- They have a handy domain name generator
- Prices are affordable and budget-friendly
- Their website is easy to use
- It’s easy to integrate domain names with web hosting services and WordPress
Web hosting is when you utilize a service provider to run everything that’s involved with keeping a web page on the internet. This includes ensuring that your website actually loads when people click on it, as well as various security elements.
In essence, the web hosting platform will keep all of your files up on the internet. This is important, as readers will be displeased if they go to visit your site and find that everything is missing. They may choose to never visit it again!
Bluehost is our pick for a web host. They offer multiple plans based on the size and scope of your blog. For basic blogging, you may find one of their cheaper plans to be the perfect fit.
What makes Bluehost the best option is that they seamlessly integrate with WordPress. This includes detailed website analytics and data backups.
Step 3: Install WordPress
You may be wondering where on earth you’ll be creating this website! Well, now that you have a domain name and web host all set up, as well as the general ideas for your blog, you’re able to move on to creating the actual website.
Installing WordPress is one of the most important steps in the entire process of learning how to start a music blog. This is where you’ll create, share, and market your content.
There are seemingly infinite perks when you go with WordPress as your blogging platform of choice. These include:
- It has a user-friendly platform
- It’s SEO friendly
- There are various plugins to choose from
- It’s not too complicated for beginners
- It’s free
Not a fan of WordPress? There are other options to choose from, including:
Check out WordPress’s thorough installation guide here. It will provide you with all of the files you need to get WordPress up and running on your computer.
Note: If you use a host like Bluehost, they make WordPress installation a snap, handling the process for you! It’s worth checking out if you don’t want to have to worry about the technical stuff.
Step 4: Find The Right Theme
What do you want your website to look like? Beyond the actual content, the design and layout of your blog posts are very important when learning how to start a music blog.
WordPress themes give you the freedom to start a blog that you love. These themes are sets of files that are integrated on your site to achieve a certain aesthetic, design, and layout.
Fortunately, WordPress offers various free themes to get you started. These templates will immediately change the look of your website before offering some customization options.
Some of our top picks for WordPress themes that will work for music bloggers include:
Step 5: Write Useful Content
All of your hard work has gotten you to this point! You are finally able to utilize everything from learning how to start a music blog and begin to create useful content for your readers.
Millions of people have started blogs, but only few of them succeed. This is because most people create blogs that don’t have useful and SEO friendly content.
So, what is useful content?
You need to write articles that readers actually want and need: for information, for entertainment, or both! You may begin by writing a few posts that you think your potential audience will love, which is a good place to start. However, you really don’t need to do that much guesswork!
Internet analytics can show you exactly what people are searching for. Google Trends is a simple and beginner-friendly search term tool that allows you to find out what people are trying to learn.
Are you a blogger who shares content? You can search by music genre to see which songs are trending, which may help sway you into sharing certain kinds of music.
Let’s take the search term “concert” as an example. As you can see, many people are very interested in drive-in concerts. This may prompt somebody to review a drive-in concert or create a blog post talking about what exactly a drive-in concert is.
Justin Bieber, Harry Styles, Andrea Bocelli, Garth Brooks, and Travis Scott are all musicians and singers who are currently trending. So, if somebody were to share some music right now, they may consider talking about one of these musicians.
Of course, trends come and go, so it’s essential to look at what is trending daily as you decide what’s worth covering on your music blog.
How Do Music Bloggers Get Paid?
Learning how to start a music blog is a fun way to pass some time and work toward sharing your hobbies. However, you may also be hoping to make some money!
Bloggers make money in plenty of ways, but there are three big sources of income that you’ll want to consider.
- Advertisement revenue
- Affiliate links
- Sponsorship deals
Have you ever visited a blog and seen pop-up ads or banners trying to sell a certain product? While it may seem annoying if they’re all over the place, they’re one of the most basic ways that people make money from blogging.
The owner of the site will benefit any time somebody clicks on an advertisement. Nobody needs to buy the product, either! It’s all about clicks. This means that the more engagement and viewers you have coming to your site, the better your chances are to make money.
Google AdSense is a great option for bringing ads on your website. They handle everything from ad selection to analytics, but you’re able to input your ad preferences.
Earning money through affiliate links is one of the most popular methods of making money from music blogging. This is when a blogger will insert products throughout their posts, including links to buy recommended products.
You earn money each time a reader clicks the link and buys the product. The key to getting your readers to buy products is to make it relevant to the unique post. For example, you wouldn’t share kitchenware on a post about music.
Here are a few ideas of what kind of affiliate links you could be sharing on your music blogs:
- Musical instruments
- Sound equipment
- Band T-shirts
- Music players
You can get affiliate links up and running on your website by using Amazon’s Affiliate Marketing program. You can choose from almost any Amazon product and start making money immediately.
Finally, we have sponsorship deals. This is when people will pay you with money or free products to create content surrounding their products or events.
If you share music, you may have bands offering to pay you to promote their new songs. For somebody who teaches piano lessons, you may have piano manufacturers paying you to recommend their keyboards or pedals for new players.
The key to sponsorship deals is learning how to reach out to sponsors. It’s not very common for brand-new blogs to have sponsors reaching out to them, so you’ll have to do the grunt work for a while until your blog is more established. Look at similar blogs and see what sponsorship deals they’ve gotten and use that as inspiration for who you should reach out to.
Make sure that you have a good idea of what kind of attention your blog receives, as sponsors will need to know numbers. They won’t give money or products to brands if they don’t think it will sell products for them!
Grow Your Music Blog With Content
So, you now know how to start a music blog. The only thing missing is to learn how to grow it!
When it comes to growing any sort of blog, the key is search engine optimization (SEO). This is the technique that underlies how the internet pushes certain blogs and websites to the front page of search engines like Google.
Think back to the last time you Googled something. Maybe it was “successful music blogs” or something else related to your new blogging journey. How many pages did you scroll through? Chances are that you clicked on the first few results.
It’s no surprise that 93% of website traffic comes from search engines. You may think that your followers will come from social media, but that’s not usually the case unless you happen to go viral.
There are multiple factors that are involved in optimizing your SEO, but the most basic element is long-tail keywords. This is when you integrate a specific keyword into your posts. By using that keyword, you’re increasing your chances of coming up on the first page of Google when people search it.
Your keyword needs to be something that people will look for, and that isn’t already oversaturated. For example, you would never make your long-tail keyword “music.” First of all, it’s too short! Second, there’s no way your blog will ever be the top result for music because it’s something that has always been searched for.
Take a look at the screenshots below for a keyword search on music. It’s a term that’s always trending, so it will be hard to make your way in to the search results. The competition is also incredibly high for almost all related search terms.
You may, however, be able to find some success for things like “indie concerts in New York” or “how to play the harp” since these are things that people look for on a search engine with the intent to actually do some research.
Like with trending topics, SEO isn’t guesswork! There are websites that will figure it all out for you.
The image above is taken from WordStream’s free keyword tool. You’re able to search any term and see what topics are trending based on factors like location and category. Based on these results, you may decide to make a post about learning instruments for kids, guitar tutorials, or content about how to tune a violin!
In addition to the various keyword search tools, you can also install plugins on WordPress. These will grade your posts to see if you’ve properly optimized your content for your chosen keyword. Our favorite is Yoast, as it’s easy to use and understand.
A Brief Summary of How to Start a Music Blog
If you’ve made the important decision of figuring out how to start a music blog, then you’re sure to be at the start of a very long and fulfilling adventure! Starting a blog is hard work, but there are a lot of benefits that come from it too.
In addition to being able to make money off of your passion, you can also practice your craft! Blogging about music may inspire you to practice your instruments more or learn more about music. You’ll also gain benefits like finding a supportive community and bonding with fellow music lovers!
To summarize, here are the things you’ll need to do on your music blog journey:
- Decide why you want to start a blog
- Research successful music bloggers
- Decide on a sub niche for your blog
- Choose a domain name
- Install a web hosting service
- Install WordPress
- Design your site using a WordPress theme
- Create informative and entertaining content
- Work towards growing your blog with SEO
Working on your music blog is an ongoing process. You may make mistakes along the way – and that’s okay.
The important thing is, you can be a successful music blogger before too long, as long as you’re willing to put in the work!