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Have you ever felt like you’ve learned enough in life that you could teach others? Then lifestyle blogging may be the perfect outlet for you!
This style of blogging relies on personal expertise and experiences, mixing writing skills with lived experience.
Sounds fun, right?
Keep reading to learn how to start a lifestyle blog and to decide if it’s the right journey for you!
How to Start a Lifestyle Blog
Should You Start a Lifestyle Blog?
Lifestyle blogging is just like it sounds: a way to blog about your lifestyle. Other types of blogs, like beauty or fashion, require you to go out and do a lot of research in order to compete. While a lifestyle blog will encourage you to put yourself out there and experience new things so you can write about them, you already have plenty of the “research” that you need right in front of you!
The content you produce is essentially telling your viewers that your life is worth keeping up with. You may have an interesting job, hobby, or passion that people want to see you thrive at. Alternatively, you may also just live a life that others can learn from, like being a busy mom!
To decide if learning how to start a lifestyle blog is right for you, ask yourself the following questions:
- What is interesting or unique about my life?
- Can other people learn a thing or two from watching me or reading about me?
- Do I have the time to write a blog?
A Life Worth Blogging About
It can be tough to reflect on your experiences and decide whether or not you’re “worth” writing about. You may feel a lack of confidence in claiming that right or feel bad for thinking that you deserve to have your voice heard. These negative thoughts may just be trying to convince you not to follow your dreams!
We all have things about our lives that are unique and interesting to others. So, starting a lifestyle blog is about finding these things in your life. Do you have a particular activity that your friends are always asking you about? Do you find yourself recommending things to your friends all the time?
Well, then you might have something going on that people want to read about!
Helping Others Learn
You may not think that you have enough interesting things going on to write about, but you probably know a lot about something that would be valuable to others.
Do you help your friends plan weddings? Are you a mother to several kids? Are you a single mom or an attentive aunt? Are you obsessed with checking out every new restaurant in your city? These are all things that people may want to learn about from you!
Universal or common experiences like motherhood are always great topics to turn into a blog. People are out there desperately looking for advice or to relate to others. Using a blogging platform to help them out is a great way to spend your time.
Investing Your Time
Ignore all of the lifestyle-specific thoughts for a moment. Blogging, and especially lifestyle blogging, takes a lot of work! You need to dedicate hours every week to planning and preparing content, sitting down and writing about your experiences, and marketing it on social media.
You don’t need to turn blogging into a full-time job, but you do need to allocate time for this extra activity. If you have the free time to invest in it, then why not give it a shot?
Example of a Successful Lifestyle Blog
Before embarking on the lifestyle blogging journey, you’re probably eager to see what a successful one actually looks like!
Let’s take a look at A Girl in Progress. This is a lifestyle blog that is targeted towards young women with a focus on personal development. The site has a large focus on positivity, acceptance, and fulfillment.
What makes this a great lifestyle blog is that each blog post covers a different enough topic that there’s something for everybody to benefit from, yet there is still a broad niche (personal development) that reminds you why you’re on the website.
Some of this blog’s recent posts include:
- Educational resources for diversity
- Information on improving your sleep
- General self-care and wellness articles
A Girl in Progress is also great at posting relevant content that’s timely to worldly events. While lifestyle blogs focus on general niches, a great way to boost interest is to keep an eye on relevant events that your readers may find inspiring or educational.
Since this blog is designed for personal development, they have also managed to sell books and courses that help readers force themselves to take the next step. Instead of just reading about development, they can work on their own developmental journey!
As you can see, A Girl in Progress has managed to capture a niche audience with relevant, educational, and inspiring content. They sell merchandise and courses that their readers need, and remain aesthetically pleasing while doing it!
Of course, your blog won’t look like A Girl in Progress, and that’s a good thing! After all, no two blogs are identical.
However, there are a few common themes across the lifestyle blogging community that tend to remain constant. So, by looking at other lifestyle blogs, you’ll pick up on a few common elements. These include:
- Unique niches with non-rigid content
- Social media tie-ins
- Easy-to-follow content
- A welcoming website design
Now that you have a better idea about what lifestyle blogs are and what they look like, it’s time to get started!
How to Get Started
Ready to start your own lifestyle blog?
You can check out our complete guide on how to start a blog for an in-depth look at every step in the content creation process.
But in this post, we’re covering a more narrow lens focused on the unique world of lifestyle blogging. Keep reading on how to start a lifestyle blog for tips on everything from website creation to promoting your blog!
How to Start a Lifestyle Blog: Step By Step
Step 1: Decide on a Sub Niche
We’ve already hinted at a few lifestyle blogging sub-niches, like personal development and parenthood blogs. These are only a few examples of the dozens that lifestyle blogging covers! Picking your sub-niche is the most important step when learning how to start a lifestyle blog, as it will impact all of your future content.
Let’s take a deeper look at the sub-niches that you may consider for your blog. Here are some of the frequently seen blog niches to help you learn how to start a lifestyle blog.
- Fitness blogs
- Health blogs
- Parenting blogs
- Professional development blogs
- Personal development blogs
Fitness blogs are designed to teach readers how to work out in ways that help improve your physical fitness. This is often through exercise techniques, gym routines, and crafted plans.
The typical fitness blogger will have a lot of personal experience with fitness, weight loss, or a specific sport. They may also have a degree in personal training, though this is not required.
More than 40% of the adult population is considered overweight. Not all fitness blogs target overweight readers, but there are plenty of blogs out there that do! So, if you’re passionate about tackling the obesity epidemic through working out and creating healthier habits, a fitness blog may be a smart choice.
The health lifestyle blogging community is similar to the fitness world in that they help people get (or stay) healthy. However, the health niche tends to focus more on healthy eating and healthy lifestyle changes, rather than just physical fitness.
Some things that the health blogger may write about include how to spend more time on your feet, how to find time for healthier meals, and how to cook healthy foods for your family.
Dietitians and nutritionists make great health bloggers. But all you really need is a passion for wellness!
Mental health blogging is another sub-niche in the lifestyle blogging world that’s been increasing in popularity over the years. Mindfulness, meditation, and self-care tips are great things to consider adding to your blog to relate it to mental health.
“Mommy blogs” have taken the world by storm over the last decade. In fact, a recent study found that as many as 14% of American mothers blog about their parenting journey or read blogs about parenting. That’s a big market! So, you may want to consider this niche when learning how to start a lifestyle blog.
Parenting blogs typically cover basic topics of childcare, while letting viewers see the blogger’s own life from the inside. Some of these blogs will incorporate video blogs and daily social media posts to make readers feel like they’re a part of the family.
You might already have a good idea of why the mommy blogger community is so big. It’s because it’s a needed community! Parents, especially new moms, will often turn to the internet for advice on parenting techniques. What better way to do so than to read in-depth posts about what has worked for other families?
While the mommy blog may be the most famous example of parenting blogs, you don’t have to feel bad if you’re not a mom! Blogs from fathers are needed, too, and share a perspective that doesn’t always get told as often. There are also niches related to the mommy blogging community, like child-care blogs by nannies or school workers.
Professional Development Blogs
The job market is a constantly evolving field. With so many people obtaining higher educations, new fields being created, and start-ups being made all over the world, professional development is a huge part of our lives!
The professional development blog will usually take one of two forms. Either it will be a one-size-fits-all career advice blog or one that’s tailored to a certain field, like computer science, health care, or retail management.
These kinds of blogs can be especially helpful for new graduates or for people making a career change, as they’re filled with tips for success, inside scoops about different industries, and personal stories about people who have been in the same situation.
Personal Development Blogs
As we saw with A Girl in Progress, there’s plenty of potential with personal development blogs! This a great niche to gravitate towards if you’re interested in self improvement and success. You can focus on personal development as a whole, or target unique groups like millennials, students, the senior population, and more.
Another perk of the personal development blog is that it allows you to write about your own story. Have you been working on your own goals and think that your progress is worth sharing? You can write about your journey while also helping others progress on theirs!
Find Your Own Niche
Has nothing here popped out at you? That’s okay! There are so many niches out there for the lifestyle blogging community, and learning how to start a lifestyle blog is all about deciding what’s right for you.
Here are a few other ideas to help inspire you to find your topic:
- Weight loss
- Religious and cultural lifestyle blogs
- Relationship/marriage/dating advice
- Financial blogs (frugal lifestyles, investing experiences, etc.)
It’s usually helpful to start out with some kind of focus for your blog, but as you build your brand, eventually people may want to read what you have to say on ANY topic we listed above – and more!
Step 2: Get a Web Host and Domain Name
Do you know what you’re going to write about? Perfect! You can finally move on to the actual website creation when learning how to start a lifestyle blog.
A web host and a domain name are the two next important steps before you create your blog.
Web hosting is the space on the internet that your own lives. Since the internet is such a massive space, you’ll need to pay to have somebody ensure that your website is running smoothly and accessible online. Think of it like renting out a spot on the internet for your blog.
Bluehost is our top pick for web hosting. They offer beginner-friendly plans and advice and can walk you through the entire web hosting journey. Some of their perks include:
- Free domain for the first year with the platform
- Easy integration with WordPress
- Fantastic customer support, even for beginners
Your domain name is the actual name of your website that people will type up in a search bar to find your content. This is how people will remember your name, so it’s very important!
This name should be short and sweet, while also helping your readers know exactly what to expect on your blog.
Imagine that you run a parenting blog with a unique focus on single moms. You wouldn’t want something too simple and generic, like “Jane’s Blog.” Something like “Single Mom Style” would work better. This lets people know that you’re a mommy blogger and a single mom.
Our pick for domain name registry is GoDaddy. This easy-to-use platform helps you find hundreds of available domain names based on your preferences, and they make it easy to purchase them, too!
Just type in your preferred domain name to see what is available. You’ll get various possible extensions all displayed on one page so that you can make your choice with ease!
Other benefits of choosing GoDaddy include:
- Budget-friendly pricing
- Easy integration with any blogging platform
- Email address purchasing
- Bulk domain registry
Once you have your web host all set up and your domain name registered during the process of figuring out how to start a lifestyle blog, then you can move on to developing a website!
Step 3: Install WordPress
You know that you want to create a blog and have a good idea of what you’ll write. But where will you write it? There are dozens of valuable blogging platforms out there, but WordPress is a clear winner that you’ll learn about when as you start a lifestyle blog.
WordPress, a blogging platform used by millions of users around the world, is the easiest way to upload your content. It’s beginner-friendly and allows you to blog with ease through user-friendly features. Best of all, it’s free!
Some of the amazing benefits that WordPress offers you include:
- It comes with various WordPress themes
- It’s easy to use
- You don’t need any software or coding knowledge
- It’s SEO-friendly
- It’s easy to integrate plugin use
Oh, and it’s easy to install! Installing the blogging platform takes only minutes, which means that you’re only a few clicks away from having your blog at your fingertips.
Click here to install WordPress now. You can watch the video below for a thorough explanation of how to install it on your computer.
Not a fan of WordPress? While it’s a great site, we know that it’s not for everybody. Some of the other popular blogging platforms that you can choose to use when learning how to start a lifestyle blog include:
Step 4: Find the Right Theme
Deciding how you want your lifestyle blog to look is a crucial step. The overall theme and aesthetic that viewers see on their first visit might be the determining factor in whether they want to stay!
Customizing your blog means that you get to pick a WordPress theme! This is a collection of files provided by the blogging platform that changes the way that your website works.
There are plenty of WordPress themes to choose from, and deciding which one to pick can seem stressful. You want your theme to express your niche, look good with your content, and work with your personal brand identity.
You may want to choose a bright and colorful theme for a parenting blog if you focus on the joys of raising children. Alternatively, a professional development theme may look dark, sleek, and, well, professional!
Here are some of our favorite options for themes that work when learning how to start a lifestyle blog:
Step 5: Write Useful Content
You might start a blog with a long list of content ideas already in your head. In fact, they may have already been in your mind before you decided to learn how to start a lifestyle blog. That’s great! Planning topics is one of the best ways to ensure you stay on track with your content. However, you should always ask yourself if the ideas that you have in mind are useful.
What is useful to you may not be useful to the world. This is a very important lesson to learn while blogging. After all, isn’t the purpose of lifestyle blogging to reach an audience?
Don’t worry! Learning what is useful to your readers isn’t a guessing game. There are plenty of websites that keep track of what people are looking up online, which can help steer you in the right direction for what to write!
Google Trends is the most basic way to find out the hot topics in your niche. You can type up terms to see if they’re popular, and to find similar terms that might be a better option. This is a great way to discover if your ideas are worth developing.
Imagine that you are running a mommy blog and want to write about how you pack your children’s lunches. Typing in the term “kid lunches” brings up some key related topics to help you phrase your post. Based on the results, you may consider writing about gluten lunches or ketogenic friendly ones. A blog post named “Easy Kid Lunches: 10 School Meal ideas” would be a very useful piece!
You can also explore successful lifestyle blogs in your niche and see what they’re writing for inspiration! You shouldn’t directly steal ideas or content, but there are often community trends going on that you may want to participate in.
How Do Lifestyle Bloggers Get Paid?
Some lifestyle bloggers create their blogs just for fun, while others do it for another source of income. Regardless of your reasoning for posting, making money is always a plus! So, you’re probably wondering how to get paid when learning how to start a lifestyle blog.
There are a few different routes that people take to make money. The most popular are affiliate marketing, advertising revenue, and sponsored posts.
You’ve definitely stumbled on a website before and seen multiple ads pop up on your screen. You may even have an ad blocker installed to your browser to prevent that from happening! Placing ads on your website is a passive way to bring in revenue and it has been used for years.
Using Google AdSense is the most simple way to make money through ads. Google does all the work, and you bring in all the cash! You’ll get earnings each time somebody clicks on an ad on your website.
As we mentioned, ad blocking software is something that plenty of people use. So, you should explore at least one other source of revenue.
Affiliate marketing is a way of making money that is incredibly easy to do, and is also a great way to increase the amount of content that you’re delivering to your readers! This is when you include links to online products in your posts. If a reader clicks on it and buys the product, then you get a cut!
Amazon Associates allows you to include various products from the online store in your posts. You can track how many viewers are buying products through your links and see your earnings all in one place.
Sponsored posts are another way of making money through blogging. But if you’re early on your journey of learning how to start a lifestyle blog, you may find this a tricky concept to navigate.
If you have enough people heading to your website, then companies will be inclined to give you free products to post about, paying you for your time. They get advertisements, and you get products and pay!
Sponsors will typically line up with your niche. So, if you’re a mommy blogger, you may get sponsored to write about a new diaper brand or recipe book for children’s lunches. Meanwhile, a fitness blogger may get paid to promote a new treadmill or activewear line.
Potential sponsors may start to reach out to you if you have enough of a following. If you’re a newer blog or are just starting to get popular, then you may have to reach out to sponsors on your own. You will need to do your research to find companies to collaborate with you. Look at which companies are sponsors on other blogs, or be brave and reach out to brands that you think you’d like to work with.
Check out the video below to learn more about how to reach out to brands for a potential sponsorship while also learning how to start a lifestyle blog.
Grow Your Lifestyle Blog With Content
It’s not uncommon to see people create a website, write a few posts, and then fizzle away because, while they learned how to start a lifestyle blog, they don’t know how to grow their lifestyle blog with engaging content that brings in viewers. The best way to avoid this is to make sure that you’re getting those views!
The key to growing a blog is to learn all about SEO, or search engine optimization. Organic traffic that comes from search engines can increase your blog’s visibility dramatically, bringing you thousands of views every day.
SEO can be complicated, so we’ll break down the basics! Various elements of blogging increase the chances that you’ll wind up on the top page of Google, which is the goal when creating SEO-friendly content.
Here are some elements that increase your ability to hit the first page:
- Social metrics (social media shares, amount of engagement on posts)
- Amount of external sites that link to the page
- Exact keyword matching
- Mentions of domain names
All of these elements can be hard to nail, but there is one thing that you have complete control over, and that’s long-tail keywords! These are multi-word key phrases that you base your posts around. Be sure and learn about these before you make your first post – long-tail keywords will be something that you use for the rest of your blogging career.
Remember that “easy kid lunches” post we talked about earlier? That phrase could become a keyword in a post you write. Your goal would be to integrate it throughout the piece as much as possible to ensure that Google knows what you’re writing about.
Of course, you can’t just pick a keyword out of thin air! That’s where online tools (like Google Trends) comes in handy. WordStream’s free keyword tool is another of our favorites for finding out which keywords people search for – and which ones can bring traffic to your website.
The above results are from searching “best kid lunches.” As you can see, you may consider making any of these terms as your guiding keyword for a post. Lunch ideas, lunch ideas for kids, and healthy ideas for lunch would all make great choices for your next post!
However, it’s not as easy as putting your keyword in a post a few times. We recommend using a WordPress plugin that tells you how you’re doing in terms of SEO-friendly content. Yoast is a fantastic option that will score each of your posts to make sure that you’re on track to hit that #1 spot on Google.
SEO may seem like a tricky subject to master, and it can be. Luckily for us, the tools available to help us transform SEO from a terrifying part of blogging to a welcome one!
So, make sure that you’re using keyword tools and Yoast to help you on your way to having the most successful lifestyle blog around.
Blog With Confidence
By now, you should have a better idea of how to start a lifestyle blog. To give you a quick summary, the journey that you’re about to embark on includes:
- Learning about successful lifestyle blogs
- Picking a niche to focus on
- Registering your domain name
- Finding a web host
- Installing your blogging platform of choice
- Customizing your site with a great WordPress theme
- Creating meaningful, engaging, and useful SEO-friendly content
- Making money with a new blog in the lifestyle blogging niche
Learning how to start a lifestyle blog is no simple task. If you’ve made it this far and are still eager for the challenge, then we think you’ll do just fine. Happy blogging!