Featured image courtesy of Unsplash.
If you’re reading this, then there’s a good chance you’re looking to get into the world of fashion blog writing! One of the most important steps on your journey to online content creation is finding your niche.
Now that you’ve decided on a broad topic, it’s time to dig deeper and learn how to start a fashion blog. Keep reading as we cover every step from website registration to monetisation.
How to Start a Fashion Blog
Should You Start a Fashion Blog?
Simply loving to go shopping, picking out clothing, or watching fashion shows is not always enough of a reason to learn how to start a fashion blog. This particular topic has been a popular subject choice for years, as so many individuals have at least a partial interest in fashion. You need to consider what will make your blog special.
What sets a good fashion blog writer apart from the rest is one of two things:
- You have a fantastic eye for fashion
- You have experience working in the industry
Having both is even better, and will also help with figuring out how to start a fashion blog.
Of course, an eye for fashion goes beyond knowing what colours work well together – it’s being able to look at the market and understand what is popular, dated, or up-and-coming, and being able to use that knowledge to relay your information in an insightful way.
There are a lot of different jobs in the fashion industry. Having experience in designing clothes gives you a very different perspective on fashion and style. This also goes for people who have worked as a model, photographer, stylist, or any similar position. This experience can easily be translated into content that readers will love.
In addition to ideally having some experience in the industry, you should also have both the talent and desire to build a website. This includes setting aside time to create regularly scheduled content, a desire to put effort into your blog, and the drive to share your passion for fashion with the world.
Do you think you have what it takes? Perfect! You are well on your way to learning how to start a fashion blog.
What a Successful Fashion Blog Looks Like
If you want to learn how to start a fashion blog, then you’ll need a little bit of inspiration. While no two blogs are identical, they do tend to share some common elements. Before starting your own blog, take a look at what everyone else is doing.
One of the crucial elements that’s become necessary over the past few years is posting content on multiple platforms. This includes utilising Instagram and other social media accounts to share your work. Fashion blogs are one of the types of content creation that must rely on this form of sharing the most.
Fashion is an incredibly visual industry. This makes it very easy to share your content! Posting a photo of an appealing outfit or event will grab people’s attention. By intelligently captioning your photo, you can encourage them to head over to your blog in seconds.
Let’s take a look at popular fashion blog Harper and Harley. Scrolling through her website makes it clear that this is a blogger who has created a unique aesthetic that she consistently uses across her platform. Her posts range from daily outfit posts to articles on how to find the perfect gym-going attire.
Harper and Harley uses an Instagram account to promote her website. With more than half a million followers, it is used to share blog-specific content and other sponsored posts that help grow the following of the blog. It’s easier to stumble upon an Instagram account than it is to find a blog nowadays, so learning to use Instagram to your advantage is a must!
A successful fashion blog is one that has consistent readers and viewers who actually engage with your content. Views are important, but they’re nothing without comments, likes, and followers across various social media platforms. All of these things combined will lead to a successful and profitable fashion blog.
How to Get Started
By this point, you will have a general idea for your specific website, as well as some inspiration to drive you forward toward success. Before you can start writing your content, there are a handful of important things to get started with.
Check out our complete guide on how to start a blog to get the full scoop and a step-by-step guide that will tell you everything from domain names to advertising.
How to Start a Fashion Blog: Step by Step
Step 1: Decide on a Sub Niche
Writing about the broad topic of fashion is always an option, but you may find yourself easily overwhelmed. This will involve tracking styles from around the world, keeping up with various designers, and having to navigate an already saturated market.
Not only is writing about a broad topic harder to manage, but it’s also less appealing to your readers. Nobody wants to sift through a website full of content in search of the single post that appeals to them!
Fortunately, writing about fashion comes with a lot of options. There are a variety of niches that you can settle on. This may centre around writing about specific fashion events, such as Fashion Week events, or subculture styles. Here are a few ideas to get your creative juices flowing:
- Street style
- Fashion photography
- Fashion for specific ages or professions (college students, business professionals, etc.)
- How to create your own clothing
- Learning how to shop on a budget
This list is, of course, not exhaustive. Think about what draws you into the topic of fashion, or what you and your friends like to read about. Remember: if you wouldn’t want to read it, then who will?
A good way to narrow your interests is to look at the competition. You can begin by searching key words that relate to your area of interest as a way to see what other content creators are posting. Not only does this help you see what else is out there in terms of similar blogs, but you can find what keywords you can easily rank for in terms of SEO purposes later on!
By starting small, you also have the opportunity to branch out later down the road. Your future followers may request that you talk about different elements of the fashion industry, or they may want to hear more about your personal style. Having a plan for future expansions is never a bad idea!
Step 2: Get a Web Host and Domain Name
The first thing you’ll need to do now that you have your niche is decide on a blog name and register it as a domain. A unique and appealing website name represents your personal and professional brand, which will be used in every aspect of your website moving forward.
Pick something that is personal enough that it will connect back to you, while also relating to your sub niche. Think about the popular website names that you use each day. All of them are short and sweet. Try to do the same when naming your blog.
Some of the best domain registration websites include GoDaddy and Names. These are easy-to-use, budget-friendly sites that walk you through the process of creating your own domain name. It’s possible to find free domain names, too, especially if you’re purchasing a similar service through your domain registrar.
Web hosting is another part of creating your website. This piece of the blog puzzle is often less well-known than other elements. In fact, many people who are new to blogging are unaware of just how important web hosting services are.
Web hosting services protect your website from the various things that can go wrong. This includes what happens when a web page doesn’t load, or when it takes too long. The web hosting service will step in and take care of these problems for you, but they also prevent most of them from happening in the first place!
BlueHost is a common choice for a web hosting service. They are easy to install, have a great customer support system, and also offer free domain name registration!
Step 3: Install WordPress
Creating the actual website that you will use for blogging is, without a doubt, the most important step that you’ll take. Having a platform that is user-friendly and works with your preferences can make or break your ability to produce a good blog.
Now that you have your domain name, you can choose a web hosting service. WordPress, Blogger, and Tumblr are all popular choices for publishing your blog – though our vote goes to WordPress. They are the best beginner-friendly website available, with a lot of versatility as you get more familiar with it.
You’ll need to install WordPress on your web hosting platform of choice. If you’ve chosen BlueHost, then the process is simple! You can check out the YouTube tutorial below for an easy-to-follow tutorial.
WordPress comes with most of the tools that you need to succeed. If you want to keep things simple, then you don’t need to add anything else to your WordPress account.
Some bloggers choose to use other resources for their content when using WordPress. An SEO (search engine optimisation) plugin is basically essential, as it ensures that your content is being found on the internet. Yoast is a favourite, as it can seamlessly integrate with WordPress.
Another thing to consider adding to your blog is a Grammarly extension. This service offers spellcheck, grammar hints, and a plagiarism detector. You may be the best writer in the world, but nobody is safe from an accidental typo. Grammarly can make sure that you never publish anything that isn’t reader-ready.
Step 4: Find the Right Theme
Finding the perfect theme for your site is one of the most exciting parts of creating a blog! This is where you get to start using your creative side. It’s important to choose a theme that reflects you and the topic you’re writing about, while also being captivating to viewers.
The colours that you choose, as well as the font and designs that you fill your site with, will all leave a lasting impact on every single person who visits your blog. So, choose wisely!
A sleek, minimalist design may work if your focus is on street fashion, though it wouldn’t work for someone who designs their own funky clothing. Instead, a bright and busier theme would likely do a better job at representing that kind of brand.
Many first time bloggers may feel the urge to fill the design of their website with as much as they can. This can be a distraction for potential visitors. You want them to feel welcomed, but their focus should be on your content. Keep it simple!
You’ll also want a responsive theme that looks as good on a mobile device as it does on a computer. Many readers will use their smartphone or tablet to read what you have to say. You need a good user experience for them, too.
WordPress offers plenty of themes that you can choose from. These are also customisable, so you can make small changes as needed. You can follow the tutorial below to discover what themes are already available to you and to learn how to use them on your fashion blog.
You also have the opportunity to play around with the site and create your own theme. Many people who are learning how to start a fashion blog may not have experience in coding to develop their own themes. It’s not uncommon to hire someone to create a brand new theme.
Luckily, bloggers can change their WordPress theme any time during the process of starting a blog. Don’t feel too pressured to get the perfect theme on your first try.
Step 5: Write Useful Content
Now you’re at the part that you’ve planned for! Once you have a website up and running, you can finally begin to craft useful content that your viewers will find meaningful, informative, or just plain fun.
Every blogger has ideas in their head for what will make good content. It’s important to be able to distinguish between what you think will be fun to write and what you think your viewers will want to read.
It’s best to have a few different topics planned before you launch your website. Viewers and subscribers will often expect frequent content, and having more to start with will mean you won’t have to stress about writing a list minute post the day before you’ve promised to release it.
Not sure where to start your fashion research? There are plenty of online resources that can help you make sure that you’re following what’s in style. Famous fashion websites like Vogue can give you a better sense of what’s trending internationally. Want more inspiration? Here are a few places to look!
- Spend time in busy areas with a lot of foot traffic to see what your everyday man or woman is wearing.
- Find local fashion shows in your area.
- Start adding fashion magazines to your grocery shopping.
- Spend a few hours each month in a shopping mall to see what stores are selling. It’s easy to notice trends when you go through each store.
Another thing to remember is ensuring that you’re putting images throughout your posts. Nobody wants to read thousands of words without some imagery! Fashion blogs are perfect for pictures to incorporate into your content, as so much of fashion relies on clothing and design.
Finally, you can’t forget to write content that will help you rank higher with your SEO! Take a look at keyword tracking websites like WordTracker to get a better idea of what people are searching for, and how you can fit your way into existing trends.
How Do Fashion Bloggers Get Paid?
Fortunately, successful fashion bloggers can easily create the kind of content that becomes monetised! There are many ways to make money with a fashion blog.
Sell Your Own Designs
The most simple option is by selling your own designs. If you have a fashion blog to promote your own clothing/designs or to document the process of making items, then sell them, too!
Become an Affiliate Marketer
Not a designer? Affiliate marketing is a common way to make money with a fashion blog. This is when you share the links to preexisting products. Each time a viewer purchases the item, you make some money! Amazon has an affiliate marketing program that’s easy to use with WordPress.
Finding sponsors is another route that many fashion bloggers take. This is when a company pays you money and gives you products in exchange for you promoting what they have to sell. You may be able to create relationships with designers where they pay you to review their clothing lines or post images of you wearing their stuff.
Grow Your Fashion Blog With Content
If you’ve followed these steps, then congratulations – you now have your very own fashion blog! Setting up the blog may seem like the hardest part, but you’re far from done. Learning how to grow your fashion blog by producing good content is a process that never ends.
Content should be engaging, informative, and personal to your brand. At the beginning of your blogging journey, you may not know what your viewers want from you. Keep track of everything you post, and analyse the reception it all receives. Find out what posts viewers engage with the most, and use that as inspiration for future topics.
Keeping up with trends is another crucial part of growing your fashion blog. Readers won’t want to hear about old trends. By listening to what’s in fashion, or what’s coming next, you can make sure your content is fresh and new.
In addition to sponsored posts, you can also partner up with designers or other content creators. Offer to feature their items for free if they will promote your work on their platform. This can grow your following and the designer’s! Though, it’s also important to ensure that you aren’t promoting work for free. If you can’t be sure that you’ll gain more followers, then it’s probably not worth it.
Keep On Writing
Learning how to start a fashion blog is hard work! It’s also a process that may come with a lot of bumps in the road. No matter what happens, it’s important to remember why you started your blog.
No blog becomes successful over night. Keep writing pieces that you think will engage your audience. Promote your work in various ways, including social media, email newsletters, and word-of-mouth. Trust your audience, and constantly seek to improve your work.
Now, what are you waiting for? Get started with your very own fashion blog.