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How to Start a Beauty Blog: Make the Internet More Alluring One Post at a Time

11 Mins read

Featured image courtesy of Unsplash.

Beauty blogging has taken the world by storm over the past two decades. We’re living in a time where beauty bloggers, also known as influencers, can sell out their own makeup collaborations while gathering millions of views. So, it’s no wonder why you’re interested in learning how to start a beauty blog.

Follow our guide on starting a beauty blog and you’ll find out how fun and profitable this market truly is.

How to Start a Beauty Blog

Should You Start a Beauty Blog?

Learning how to start a beauty blog is no easy task. It requires research on both blogging and your individual topic, as well as countless hours writing appealing, SEO-friendly content. Fortunately, beauty blogging may just be worth it.

If you’re wondering whether or not you should start a beauty blog, you’ve come to the right place! You will need to ask yourself some important questions to decide if it’s a good path for you. To start off, take some time to reflect on the following questions:

  • Why do you want to start a beauty blog?
  • Do you have beauty-related knowledge that others don’t?
  • Are you willing to put your own face front-and-center?
beauty blogging
Image courtesy of Unsplash.

Why You Should Want to Start a Beauty Blog

There are some good reasons find out how to start a beauty blog – as well as some not-so-great reasons. You should consider beauty blogging if you’re passionate about make-up, skincare, or another beauty-related field, while also being interested in the art of blogging.

If you want to make money from your beauty blog, that’s great! Most bloggers have financial expectations when it comes to their work. However, you should not start a beauty blog if the only thing you’re after is finding out ways to make money.

Your Expertise

You’ll need some sort of beauty-related knowledge that is unique compared to the rest of the world. This could be a license to practice cosmetology, but it can also come in the form of being artistic, being good at keeping up with trends, or having plenty of expertise on all of the beauty products out there.

Some beauty bloggers, like The Anna Edit, are willing to do their research. For example, Anna has plenty of beauty product reviews, beauty tool guides, and skin problem posts. She draws attention to her blog through her insightful posts.

How to Start a Beauty Blog Example
Image courtesy of The Anna Edit.

Other beauty blogs, such as Patricia Bright, thrive on their ability to showcase unique makeup looks while also showing off their bright personality.

It’s clear that there’s no exact formula to who makes a good blogger. Anyone who has succeeded just took the essential steps in learning how to start a beauty blog!

Aside from technical knowledge, it’s all about having a special set of skills, expertise, or passion when it comes to beauty.

Putting Yourself Out There

There are various blogging topics out there that let you hide behind the computer screen. These kinds of blogs let your work speak for itself, and you may write for years without ever revealing your identity.

Well, doing that is next to impossible when it comes to beauty blogging!

The primary theme of beauty blogging involves using products on yourself, whether it’s to test them out or show them off. That means that there is a pretty good chance you’ll wind up having to take some photos of your beauty-related topics and share them with the world.

how to start a beauty blog
Image courtesy of Unsplash.

You can always use friends or family as models, but being willing to put yourself out there is pretty important when it comes to learning how to start a beauty blog.

How to Start a Beauty Blog: Step by Step

Have you officially made the decision to become a beauty blogger? Well, then let’s get started!

For general tips on blogging, check out our thorough guide to how to start a blog. To see how this information is applied to the specific niche of beauty blogging, you’ll want to read this guide!

Step 1: Decide on a Sub Niche

There are so many different niches that you can take on when it comes to blogging. Beauty blogging is no different.

Some of the niches that you may cover when beauty blogging include:

  • Makeup reviews
  • Makeup tutorials
  • Hair tutorials (dyeing or styling)
  • Skincare guides
  • Nail care
  • Nail art

There are many more niches to discover with beauty blogging. Additionally, there are ways that you can take any of the above six niches and take them a step further!

It’s also not uncommon to see beauty bloggers’ takes on various sub niches. While this is a popular decision when learning how to start a beauty blog, it does make it easier to grow a following if you’re known for one section of the beauty blogging world – at least for a while.

Makeup reviews and tutorials are ideal for bloggers who know their way around a makeup brush. It’s especially perfect for artistic bloggers. Just remember, there are thousands of makeup artists online, so you’ll want to be able to stand apart from the crowd.

When it comes to hair-related topics, there are many routes you can take. Having a common hairstyle is always great because you can reach a wider audience by showing them new and exciting ways to style your hair.

Having a very specific kind of hairstyle might be even better. Do you have a short pixie cut? Then you’ll be the perfect beauty blogger for folks out there with similar hair! The same goes for people with very long or thick hair.

beauty blogging
Image courtesy of Unsplash.

Skincare will require the most research, as you’ll want to learn a bit more about the chemistry behind it all. However, it’s possible to break into a skincare niche if you’re willing to talk about problem areas. For example, the need for quality beauty blogs that cover dealing with acne is very large!

Nail care and nail art is another fun niche. This is also a growing one, so it’s a great time to break into it. Innovative and creative nail art designs are often going viral on social media. If you can post a picture and have it go viral, you may find yourself dealing with plenty of success!

beauty blogging
Image courtesy of Unsplash.

Step 2: Name Your Blog

At a glance, naming your site when figuring out how to start a beauty blog may sound easy. In reality, it’s one of the biggest (and toughest) decisions that you’ll make!

A website name is important for various reasons. It is:

  • The first thing that people see when they go on your site
  • The phrase they’ll search in Google and on social media
  • What pops into their head when they think about your brand

Sounds important, doesn’t it? That’s because it is! It’s what makes naming your beauty blog such a crucial decision. At the same time, you don’t want to get so wrapped up in it that you never get started blogging!

Here are a few guidelines to help you decide what to name your site so that you can get back to beauty blogging in no time!

  • Keep it short and sweet
  • Make it memorable
  • Relate it to you or your niche
start a blog domain name
Image courtesy of Unsplash.

You wouldn’t want to choose a name like “The Beauty Blog” or “Nail Care Site” because these are too broad, not personalized, and sound as generic as any other blog out there.

So, what would a good name be?

Imagine a nail art blog called Fun Nail Friday. You’d instantly know that it was a beauty blog focusing on nails and that they do fun and exciting designs. You could make Friday your weekly posting date, or just use it for special features. This would be a great name for a beauty blog!

Take the time to think about a good name that works for your niche, your personality, and the vibe that you want to give off. Try your best to come up with at least five names and narrow them down based on what sounds the most marketable.

You’ll be able to register a domain name once you’ve settled on a name for your blog. To do this, check out one of the many domain registrars out there. We recommend GoDaddy. They have budget-friendly domain names that are easy to use and integrate into your hosting plans.

Once you end up on GoDaddy, take a look at what domain names are available. This is why it’s important to have more than one name idea, as you never know when something will already be taken.

From there, all you need to do is decide which extension (.com, .co.uk, .org, etc) you want to go with, and purchase it! It’s that simple.

How to start a beauty blog domain
Image courtesy of GoDaddy.

Step 3: Install WordPress

Now that you have a blog idea and a domain name, it’s time to decide where to host it online! There are various blogging platforms out there to choose from. Some of the most popular examples include:

They all have their advantages and disadvantages, but we have to give the trophy to WordPress. A recent study found that as many as 20% of self-hosted sites are run through WordPress. It’s clear that the rest of the world has decided to use it, so why not you as well?

The benefits of blogging with WordPress include:

  • Plenty of options for customization
  • An easy-to-learn interface
  • Compatibility with various plug-ins to add more functionality
  • Seamless integration with domain names and website hosting platforms

WordPress has a very thorough support page detailing every step on how to install it here. The exact steps will depend on your personal computer, whether you plan on only using it in a web browser, and what hosting plan you use. Check out the video below to learn how to install WordPress.

Step 4: Find the Right Theme

We mentioned that WordPress has plenty of options for customization. But when exactly will that come in handy?

Choosing the right theme and customising it to your preferences is where you get to flex your creative side. Luckily, WordPress is an easy place to start, regardless of whether or not you have any experience in site building and design!

A theme is a specific set of features – typically coded through PHP, HTML, and CSS – that allows your site to look a certain way. WordPress comes with various theme templates that you can build on or leave alone!

WordPress themes
Image courtesy of WordPress.

Our favorite picks for WordPress themes that would work well for a beauty blog include:

Deciding on the atmosphere and aesthetic that you want your theme to represent is a personal choice that will depend on your niche of choice. However, there are ways to guide you!

Beauty blogs tend to be very feminine or artistic in nature. So, you should choose to go with softer pastels or bright, funky colors (but probably not both!) to give your website an instant “beauty blog” feel.

Skincare related beauty blogs tend to go on the more natural side of things. This is because skincare is so focused on raw appearance that you don’t want your blog theme to distract from your content!

Find out how to install your WordPress theme of choice below.

Step 5: Post Useful Content

A huge mistake that many writers make is thinking that ALL content is useful. Sure, it may sound useful to you and a few friends, but does the world really need to learn what you have to share?

The way to succeed in any blogging market is by creating good, quality content that will be accessible, sought out, and able to trend. And how do you find out which topics will include these element?

With a little bit of research!

Keyword research helps you find out what similar data has been trending online. Have other beauty blogs posted content of a similar nature and done well? If they have created popular content in the recent past, it may be worth putting your own spin on successful topics.

You’ll know which keywords are trending by finding out what people are searching for. Typing in terms related to your sub-niche is a good way to start. Google Trends is a simple place to start your keyword research journey!

beauty blogging
Image courtesy of Google Trends.

Explore which terms you’d like to write about and see if they’re trending, and whether or not they’re trending in your area. Ideally, you’ll want to grab a keyword when it’s on the rise and not declining!

Over time, you may also learn how to stay ahead of trends, or even set your own trend. Consider which markets are up-and-coming. For example, skincare bloggers may know that people are going to be interested in sun damage related products closer to the summer. This means strategically posting your content so that it’s there when people need it most!

Choosing Beauty Products to Sell

By this point, you may be wondering how you can start a blog and make money. Thankfully, you’ve chosen a niche that lets you do these things easily by promoting beauty products.

Affiliate marketing is one of the most popular ways to make money through beauty blogging. This is when you recommend products within your post and include special affiliate links to the product. When a reader clicks on the link and buys the product, you’ll get money in the form of a commission on the sale!

Amazon Associates, Amazon’s affiliate marketing program, can help you do this easily. It also makes it easy to track which products are doing well and which aren’t connecting with your readers.

make money from beauty blogging
Image courtesy of Amazon.

Of course, you wouldn’t want to promote the wrong products. After all, you’re learning how to start a beauty blog, not a travel blog or some other topic! It’s important to choose products that you genuinely believe in or think could help your readers, and that are relevant to your niche.

If you’re writing product reviews, you can easily integrate the products you’re reviewing into your posts. Another idea is to make list blog posts, like “Top 10 Concealers for Dry Skin,” or something similar related to your niche.

How to Write my First Beauty Blog Post

In learning how to start a beauty blog, you’ve already discovered all the pieces that you need to write your first post! Now, it’s all about figuring out how to put them together.

Your first post should work as an introductory post while also helping readers find a reason to revisit your site and subscribe for more content. A good way to do this is to talk about who you are as a content creator, while also giving insightful information about your niche.

An increasingly common way to do this is to incorporate your own video into the blog. Some beauty bloggers will film themselves doing their own makeup while having a “conversation” with the camera, addressing viewers as a way of inviting them in for more. If you have a good screen presence, this is a great way to do it!

You’ve already learned a little bit about keyword research in this post. However, you’ll need to learn even more about SEO (Search Engine Optimisation) before you post your first beauty blog.

This is how you’ll wind up on the first page of Google when someone types up your niche topics. The key to doing so is by having marketable content that people are already searching.

Remember those keywords we were searching? Now you can turn them into long-tail keywords. For example, if “how to apply foundation” happened to be a trending topic, you could incorporate this keyword and related terms throughout your post.

To find out more about the basics of SEO, take a look at the video below.

Seem complicated? Well, luckily, you don’t have to do all the work yourself. There are various plugins, like Yoast SEO, that will score all of your blog posts and tell you if you’re on the right track.

Image courtesy of Yoast.

Example of a Successful Beauty Blog

Now that you have learned more about how to start a beauty blog, you’re ready to come up with insightful, engaging, and money-making content on the internet!

A good way to ensure that you are on the right track is to look at other successful beauty bloggers and see if their blogs look similar to yours in terms of consistency of posts, image use, and so on.

We have already explored blogs such as The Anna Edit and Patricia Bright. Now, let’s take a look at one final beauty blog, Byrdie. This site has found success because it does everything we talked about in this post! J

ust by looking at their front page, you’re able to tell that:

  • They keep up-to-date on trends
  • They don’t get constricted by any singular beauty niche
  • They incorporate intriguing visual designs in their posts
how to start a beauty blog
Image courtesy of Byrdie.

Keeping Up The Content

Now you have discovered what it takes to learn how to start a beauty blog! You’ll need passion, interest, time, and dedication, but we’re confident that you’re on the way to creating a successful beauty blog.

To summarize, here is what you’ll need to do:

  • Think about why you’re starting a beauty blog
  • Research successful beauty bloggers
  • Decide on a website name
  • Create your website using WordPress
  • Install an eye-catching theme
  • Write quality content that keeps up with SEO requirements

It may sound like a lot, but you’ll get the hang of things in no time!

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