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How to Name a Blog: The First Step to a Successful Blog

16 Mins read

Featured image courtesy of Unsplash.

Deciding to start a blog is a big step. You begin with an idea for content and spend weeks planning out how you’ll make sure that your blog is a success. This is all important on your journey to becoming a blogger, but there’s one critical step that you have to make first, and that’s understanding how to name a blog.

A good blog name is creative, easy to remember, short, and sweet. While it will only be a few words, it’s going to have an impact on your branding for the rest of your blogging life… So, it’s pretty important!

In this guide on how to name a blog, we’ll go over the steps from considering your niche topic to finally settling on a forever blog name. Let’s get started!

Image courtesy of Pixabay.

How to Come Up With a Blog Name

There are three key factors that make a good blog name:

  • It has to be memorable.
  • It has to be searchable.
  • It has to be relevant.

Memorable Blog Names

Think of your most used website. It doesn’t have to be a blog (though it’s helpful if it is!), but it should be something popular. Think Facebook, Twitter, and other universally popular sites. Why is it that these names work so well? For one, they’re memorable!

What makes these website names memorable is that they’re easy to remember and they sound catchy. Most of them are one or two words at the most. They really roll off the tongue when saying them out loud, and that works in their favor. Nobody wants to say multi-word site names out loud!

Another thing that makes blog names memorable is that they sound somewhat unique. Nothing else really sounds like the word “Instagram,” and that makes it stand out. Coming up with a blog name – only to realize that people are confusing it with another website – would be devastating!

Of course, a blog is different than a social media website. It’s more directed to a target audience of people who share similar interests to the blogger. But that doesn’t mean that it shouldn’t be memorable! You want your blog name to be something that your readers will remember and be able to say with ease.

Image courtesy of Unsplash.

Searchable Blog Names

Even the most unique and exciting blog needs to have a searchable name. As much as we wish we could name our blogs anything, search engines respond better to different titles.

One of the simplest ways of creating a blog name that is searchable is to have the title similar to your niche topic for blogging. If you blog about parenting, you don’t want your blog title to be something about traveling. Having a blog name that may pop up in keyword searches can be useful in boosting your SEO rank.

Additionally, your blog name cannot be too similar to another blog in the same space. Otherwise, it will have to compete with it to stay relevant to search engines. Always search your blog name on the internet before you register it as a domain to make sure that it’s not one letter off from another popular blog – and that the phrase itself isn’t already dominated by other sites.

Image courtesy of Unsplash.

Relevant Blog Names

Finally, good blog name ideas need to be relevant. This means that it’s relevant to your niche and blog in general, while also being memorable and searchable.

Remember when we mentioned that you shouldn’t have a blog name that makes you think about traveling if your blog is about parenting? Having a non-relevant blog name is not only confusing to readers, but could deter someone from visiting your site if it’s not in line with what they’re looking for!

Image courtesy of Pixabay.

Finding Inspiration For Your Blog Name

Learning how to name a blog isn’t always complicated when you already have a few ideas in mind. This allows you to use our tips to decide which idea is best, or how to expand on your preexisting ideas. But what if you have no idea where to start?

Here are a few secrets to getting inspiration to help you name your blog.

Use a Blog Name Generator

Using a blog name generator might seem like an easy way to find a name for your blog, but it’s a smart one too! This may not always help you pick the exact term you’ll use, but it can give you inspiration for what you actually decide on.

Use name generator websites such as Satori. This “naming a blog” generator allows you to input keywords relevant to your blog idea. It will then show you plenty of ideas that include combinations of your keyword and more creative terms.

how to name a blog
Image courtesy of Satori.

The image above shows the results for using the key terms of “travel,” “vacation,” and “sun.” This would obviously be for a blog that’s related to travel or vacation tips. Some of the results are a little too simple, like “travelvacationsun.com.”

Out of all of these names, I gravitate towards “thejauntgetaway.com.” Why?

  • It’s simple.
  • It would look nice on branding materials.
  • It’s relevant but not too basic.
  • There are no similar sites that come up when you search it on a search engine.

Based on these results, I could go and register TheJauntGetaway right now. Or, I could simply use this as an inspiration and come up with an alternative, yet similar name, like:

  • JauntGetaways
  • GetawayWithMe
  • TheGetawayJaunt
  • JauntTravels
  • GetawayTravellers

Even if you think you know exactly what you want your blog name to be, you should still explore and use name generator websites. You never know what you’ll find, or what might inspire you.

There are many blog name generator apps out there. In addition to the Satori generator I just mentioned, our other favorites include:

blog name generator
Image courtesy of Theme Isle.

Research Other Blog Names

A great way to get inspiration for naming your blog is to look at what others have decided to name their blog! You can analyze what aspects of their niche they have decided to use in their name as a way to help you decide what to do with yours.

Afraid of accidentally being too inspired by another blog name? You can always search different niches of blogs as a way to see how they stumbled upon their names. The formula remains the same, even if the niche is different!

If you have a lot of experience reading blogs, then you can begin by making a list of your favorites. Write down their names and then look at what they have in common. Which names stand out to you? Which are forgettable? Use this as inspiration for naming your blog.

Image courtesy of Unsplash.

Ask Other Bloggers

There are plenty of online communities for bloggers. Many of these spaces are incredibly supportive of new bloggers and are always eager to answer questions for those starting a new blog.

Search through the post history on some of these communities to see if anyone else has asked a similar question. Odds are, they have!

If you can’t find an answer to your blog naming question, you should feel encouraged to post your own. Ask what helped people come up with their blog names, or even if they wish they had considered something else!

Image courtesy of Unsplash.

Starting conversations with like-minded bloggers is a great way to learn something before you make the big decision of finally naming your blog.

Here are some popular blogging groups on Facebook to consider joining. Not only will they help you decide how to name a blog, but they can also support you down the road with other questions that might come up.

Look at Domain Name Registrars

A great blog name idea is nothing if it’s already taken. You’d hate to get to the last step only to realize that there are no good extensions available with your domain name!

Some writers stick with the free “.wordpress.com” domain names, but domain names are cheap enough that registering a different extension is not an out-of-reach goal.

GoDaddy has its own domain name generator that can help you find a blog name that’s available with the domain of your choosing. All you need to do is type in keywords that you want to represent with your blog title and domain name.

Image courtesy of GoDaddy.

A simple search will tell me that my pretend blog name, TheJauntGetaway, is available in extensions such as .ca, .tech, .world, and more. Extensions for similar titles, such as TheJauntGetaways, is also available with a .com extension.

Image courtesy of GoDaddy.

Looking at domain name registrars like GoDaddy will also help you get a good idea of what prices you can expect to pay with your blog name of choice.

Here are a few other domain name registrars to consider checking out on your blog naming journey:

A Step-by-Step Guide to Naming Your Blog

Are you filled with inspiration to come up with a great blog name? Let’s go through the step-by-step process to find out how to start a blog with the perfect name.

Step 1: Dive Deep Into Your Niche

Every blog is different. There’s a near-infinite number of blog niches out there, and the name that you decide to go for will reflect your niche more than anything else. Some of the many niches out there include:

So, when considering what to name your blog, thinking about your niche will be imperative to deciding on a good name. Ask yourself:

  • What is unique about your niche?
  • Are there any fun characteristics of your niche?
  • How versatile is your niche?
Image courtesy of Unsplash.

Your blog name doesn’t have to be so specific to your niche that you’re never able to branch out to different topics. However, it should still let the reader know what general ideas you’ll be talking about.

Consider our “TheJauntGetaway” example. You can tell it’s about vacations, as jaunt and getaway both refer to traveling. A writer could use this domain name and write travel content, but they could also write anything even slightly relevant to it, including:

  • Food while traveling
  • Hotel accommodations
  • Packing tips
  • Location reviews

On the other hand, something narrower like “VacationSpots” would limit the writer to only destination reviews.

Picking a more general idea from your niche is the best way to ensure that you don’t limit your future content creation, but also get to help guide the expectations your reader will have for your content.

Step 2: Think About Your Brand

Image courtesy of Unsplash.

Creating a blog is a step in branding yourself and your ideas. You want to have a blog name that will mesh well with your identity as a person, a blogger, and a writer. You also want a name that can be marketed as a brand.

What do you want people to think about when they see your online content? Is your persona a fun, flirty, and adventurous lifestyle writer? Or do you want to be taken seriously in a business niche?

The difference between these two things is huge. Consider the following two blog names:

  1. FunFashionFinds
  2. TheFashionAnalyst

Just by looking at these names, you’re immediately aware of the niche they’re targeting: fashion. However, the names give off very different vibes. The first lets you know that they’re an approachable and relatable blog filled with fashion deals, or are perhaps a thrift shop hunter.

The second name lets you know that they’re looking at things from a business or a numbers point of view. You can expect more concrete data and behind-the-scenes information for fashion.

Both of these names are acceptable branding options, but they will shape the way that people look at you and your blog as a whole. Do you want to look serious and informative, or fun and a hot spot for casual browsing?

You’ll also need to consider how things will look. Are you planning on printing this blog name on business cards or online advertisements? Just like the name shapes your site’s vibe, it will also shape the way that your marketing products look.

This is all especially important if you run social media accounts to support your blog. Having a Facebook, Twitter, and Instagram account to promote your blog is essential, especially if your content can be summarized with photo and video content.

Will your blog name work as social media handles? This is an example where the shorter names work better. People will be typing your name into search bars on each individual social media account, and they don’t want to have to go back and check to make sure that they’re spelling your blog name correctly!

Finally, let’s talk about naming your blog after yourself. This is a popular decision, since it immediately puts the writer front-and-center. Choosing to do this is a good idea if you’re trying to build yourself as a brand, and not just your website.

If you do decide to name your blog after yourself, you need to ensure that you also have something else to add to it. “Meghan’s Beauty Blog” isn’t enough to capture anybody’s attention. It’s too generic, and nobody would know who I am anyway! However,”Meghan Does My Makeup” would be a great idea for a beauty tutorial blog.

Step 3: Consider Keyword Oppertunities

Many writers are consumed with thinking about SEO (search engine optimization) tactics when they’re writing. However, you can increase your SEO opportunities just with your blog name! That’s right – when finding out how to name a blog, one of the biggest revelations is you can put SEO keywords right in your blog’s title!

There are common themes and topics that people search all of the time. Having a blog name that is relevant to one of these keywords will boost your odds of coming up in search results.

Image courtesy of Google.

So, how do you find out what is popular? There are various tools for keyword opportunities online. Our favorite is Google Trends. It’s simple to use, easy to understand, and a quick way to find out what’s trending.

You will have your blog name for a long time. This means that it’s especially important to name it something that isn’t just a unique trend. There are spikes for certain searches when trends happen. Or perhaps it’s because of a real-world event. But the key to how to name a blog is to find something that’s always been popular, and is likely to keep being so in the foreseeable future.

Image courtesy of Google.

Google Trends allows you to search for the popularity of terms on the internet from different countries, categories, types of searches, and specific timelines. So, you could look at the popularity of a term in the United States over the past hour, or you could look at a worldwide ranking from 2004 onwards.

We recommend looking at the trends over the past five years when deciding how to name a blog. Take a look at both the worldwide rankings and the popularity within your home country. This will help you see how many global and local followers you might expect to get.

SEO is complicated, sure. But it also means that you have a world of opportunity at your fingertips! Take a look at the video below to see how a successful website name can maximize your chances of hitting the front page of Google. It also shows how you can put keywords in your URL if you decide not to put it in your domain name.

Step 4: Get Feedback From Others

Remember how we mentioned looking at Facebook groups? This is an incredibly valuable tool to have during your entire blogging career, and especially when learning how to name a blog. Input from more experienced marketers and entrepreneurs is a perfect growth opportunity for you. After all, they’ve had to name blogs before too!

Almost every internet user out there has read a blog post before. Even if they’ve never written their own, they have an idea of what they like to read. This makes them experts in their own way! Don’t miss out on the fantastic opportunity of getting advice from non-bloggers too.

Image courtesy of Unsplash.

Ask your friends and family which blog name sounds better once you’ve come up with a few ideas. Here are some of the questions you might want to ask:

  • Which blog name is the most memorable out of this list?
  • What kind of website do you associate this blog name with?
  • Which one sounds better in your head?
  • Would you remember how to spell this?
  • Can you see this name on branding materials?

Another great idea to implement when getting advice from friends and family is to give them a list of blog names and then avoid bringing it up for a few days. Go back to the same people and ask them which blog names they remember. If it’s a great name, then chances are they remember it! If they can’t remember any, it could be that none of them were worth a second thought.

Another idea is to ask via social media polls. We do, however, need to warn you that this increases your chances of having your ideas stolen. Asking fans and followers of pre-existing websites, social media pages, or blogs will help capture your audience’s expectations. But you never know if there’s a jealous domain name thief around the corner, so be careful!

Step 5: Choose a Name

You’ve finally made it through the guide of how to name a blog, and it’s time to choose a good name for your catchy blog! Learning how to name a blog can be challenging, frustrating, and time-consuming. But at the end of it, you will have a definitive blog name!

Which door (decision) will you go through? Image courtesy of Unsplash.

All of the information we’ve listed above for this lesson on how to name a blog should help you narrow your choice of potential names down to two or three ideas. If all of them are equally memorable, searchable, and relevant, then there’s only one last thing to do: follow your heart.

What name do you like best? After all, you’re the person who will spend the next years of your life typing it up every day, designing it on marketing materials, and telling your friends and family about it. Sure, Google, fans, readers, and fellow writers need to like it, but so do you!

Register Your Blog Name

Once you find a good name for your blog, you can move forward in learning how to start a blog. One of the most important steps of the blogging process is registering your name!

Image courtesy of GoDaddy.

We’ve already given a few examples of great domain name registrars, but our favorite will always be GoDaddy. It’s an easy platform to navigate and allows you to register your domain name with ease.

Any domain registration website, like GoDaddy, will list available extensions for you to pick from. This refers to the period and letters that follow your blog name when you type it into a search bar. Not surprisingly, “.com” is probably the first to come to mind. But if you find that the .com extension is too expensive, is unavailable, or doesn’t sound good with your blog name, you have other options!

Here are the top five most common domain name extensions, according to GoDaddy.

  1. .com
  2. .net
  3. .org
  4. .co
  5. .us

We recommend going for the #1 pick whenever possible. People will often assume that this is yours, as it’s what most websites end with. It’s easy to remember, so you’ll never have to worry about telling people that your website ends with something else!

Learning how to name a blog will always involve making tough decisions, and your extension might just be one of them. Writing your blog on a budget? Most blogging platforms don’t force you to buy a domain name. If you’re happy with your website ending with .wordpress.com, then so be it!

Blog Name Examples for Learning How to Name a Blog

We’re positive that you’ve thought of some of your favorite blogs while reading through our guide on how to name a blog. You’re probably thinking about what made you like that blog, and why their name works.

Let’s take a look at some more blogs and talk about how their blog names are good or bad!

Image courtesy of Adventurous Kate.

We looked at a few great blogs in our How to Start a Travel Blog piece. Our favorite example was Adventurous Kate. Not only does Kate’s blog have great content, imagery, and education for its niche (solo female traveling), but it also has a great name that can help you on your journey to learn how to name a blog!

Here are some of the things that Kate’s blog name does right.

  • It uses Kate as a brand but also lets readers know immediately what the blog is about.
  • It’s simple and to the point.
  • It uses a .com extension.
  • It provides Kate with the freedom to expand on her niche.
  • It looks great on her logo and branding materials.

Adventurous Kate is a great blog name. If we had to pick any fault, it would be that the word “adventurous” is a little long, and some people might have trouble remembering how to spell it. But in this case, the pros certainly outweigh the cons!

A blog we’ve talked about in our How to Start a Music Blog piece is Piano Lessons On The Web. This blog features piano tutorials, educational content, and all things piano playing. This is what the name does right:

  • It’s SEO friendly and is based on a searchable keyword.
  • It immediately lets the reader know what to expect.
  • It uses a .com extension.

Now, the blogger does sacrifice some things to get that perfect keyword-friendly name. It’s a long title, relatively generic, and doesn’t do much for the branding of the blog or writer. It’s clear that this was a smart decision, though, as it gets plenty of traffic for people looking to learn piano lessons on the web!

Like we mentioned above, learning how to name a blog comes with some obstacles. You might never capture the perfect blog name, so you have to be willing to weigh the pros and cons and see what works best for your brand.

piano lessons blog example
Image courtesy of Piano Lessons on the Web.

We focused on Lightroom Killer Tips when talking about photography blogs. This site is an educational blog about photography tips, but you probably already guessed it from the name! While it is a longer name, it does utilize the “lightroom tips” keyword while bringing in a power word to make it more memorable.

What’s Gaby Cooking, featured on our food blog post, is easily a favorite of ours when it comes to inspiration. It uses the following elements to create a perfect blog name:

  • It helps brand Gaby as a blogger.
  • It immediately lets you know that it’s a food blog.
  • It’s a memorable name.
  • It’s relevant to the food blogging niche.
  • It allows for expansion within the food blogging niche.

Out of all of these factors, Gaby thrives most through her memorable name. If you’re a fan, odds are you’ve wondered what Gaby is cooking today. This will encourage you to go search up her blog name online and find out!

The bloggers we looked at in our beauty blogging post decided to go down the route of self-branding. The beauty niche has turned people into influencers, letting young stars like James Charles and more create their own palettes and get amazing sponsorship opportunities.

It’s no wonder people like The Anna Edit decided to name their blog after themselves!

Finally, we have a more unique example with our fashion blogging example, Harper and Harley. This blog is great at personal branding, but it also does something niche specific. It’s a fashion blog that’s made itself sound like a fashion brand!

The Harper and Harley blogging name choice is a great example of going out on a limb and naming your blog something that speaks to you. They’ve turned their niche into a creative naming opportunity, and it’s clearly worked!

These are just a few of many awesome names that you can look at when learning how to name a blog. Spend some time scrolling through different blogs of all niches and decide whether or not you like the strategy that they used when naming their blog!

Wrapping Up How to Name a Blog

Have you done the following?

  1. Used a blog name generator to come up with inspiration?
  2. Delved into your niche and its elements?
  3. Thought about your personal branding?
  4. Considered important keyword opportunities?
  5. Gotten feedback from others?
  6. Looked at successful blog names?

Then congratulations, you have learned how to name a blog and are ready to slap a name on that thing!

Nothing is more important than the content that you write for your blog. However, a perfect name can go a long way.

The blog name can bring you more traffic, help engage readers, and provide more meaning to your website as a whole.

So, let us know what you decided to name your blog!

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