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How to Make Money With Google AdSense: The Ultimate Guide

12 Mins read

Featured image courtesy of Unsplash.

We’re all about helping people make money online over here at We Are The Curious. We often talk about affiliate marketing and how to utilize it as a form of monetization, but there’s another great way to make money through your blog or website: display ads.

In the great online marketplace, Google AdSense is the biggest player. So, in this post, we’re going to share with you how to make money with Google Adsense.

How To Make Money With Google AdSense: A Complete Guide

Making money through your blog or website may sound like a far away dream, especially if you’re new to the intense world of online marketing and content creation. While most forms of monetization require careful construction and thought, using Google AdSense gives you the power without all of the constant checking.

Image courtesy of Google.

What is Google AdSense?

You may already have a good idea of what Google AdSense is, especially by just looking at its name! This blogging tool is, essentially, a program that puts ads on your blog. When people click on the ads, you make money!

The tool is a part of Google’s many online programs. Google AdSense began back in 2003, back when online blogging was booming in popularity. This launch sparked Google’s power in the display advertising field, and helped bloggers everywhere take control of their monetization.

The need for Google AdSense was birthed as an alternative to Search Ads. This was when Google would display advertisements surrounding search results. While this process still remains today, AdSense allows for contextual ads.

Originally, AdSense developed as a way for Google to digitally scan websites for target words and then respond by placing related advertisements. This allowed Google AdSense ads to be targeted to the specific reader, picking up on things like cookies and the general themes of the website they were looking at. If Google already thinks you’ll like something, there’s no harm in trying to show you an ad you might like, right?

But does Google AdSense just help make money for Google?

Nope! As a blogger or website owner, YOU will make money by partnering with Google AdSense. You earn your revenue on a per-impression or per-click basis, which means each time somebody views or clicks on an ad, you’ll earn a small commission.

How to Use Google AdSense

Not everybody can start using Google AdSense on their site, because AdSense has some eligibility requirements. Fortunately, many blogs will meet them.

Image courtesy of Google.

In order to be eligible to use Google AdSense, your site will need to meet the following criteria:

  • It needs to contain high-quality and original content
  • You’ll need access to the HTML source code of your site
  • The content will need to comply with the AdSense program policies
  • You must be over the age of 18

Sounds pretty reasonable, right? While these requirements seem easy to meet, you may be a bit more curious about what the program policies entail. While there is a lot to learn about specific program policies, the general requirements include:

  • Agreeing not to click on your own ads or inflate impressions
  • Agreeing not to encourage viewers to click on ads through reward incentives
  • Your pages cannot violate Google Publisher Policies, which includes illegal content and intellectual property abuse
  • Agreeing not to use ads on online abusive experiences, which includes fake messages, misleading site behavior, and more

The thorough program policies outline also explains the technical requirements and ad behavior required by the site owner. You can learn more by reading the guide here.

Image courtesy of Google.

Does your site comply with these basic requirements? If the answer is yes, then let’s find out more about how to make money with Google AdSense! As long as you meet the criteria we’re listed above, you can move forward.

The first step to monetizing your blog through Google AdSense is creating an AdSense Account. You’ll need a Google Account for this. Visit the Google AdSense sign-up here to create your account.

From there, you’ll input the URL of the website you’re going to pair up with your Google AdSense account. You’ll be able to choose various preferences and read more about what you can expect before making your account official.

Image courtesy of Google.

The next step is to activate your account. This will require you to connect your website, verify your phone number, and enter the details for your preferred method of payment.

You’ll need to wait up to two weeks following your activation before you can start using Google AdSense. Google will review your website and application to ensure that you have followed their requirements and meet the criteria.

Placing Ads on Your Website

Image courtesy of Google.

Well, now you know how to sign up for Google AdSense! But what about learning how to make money with Google AdSense? Once your account is confirmed, you’ll be able to move on to actually placing ads on your blog. This is where the money-making begins!

You’ll have the option of choosing between auto ads and ad units. Auto ads are when you want Google to do most of the work for you. The ads will be chosen for you and automated on your website. We recommend this to anybody looking for a quick and easy form of monetization.

Auto ads are great as they require minimal effort. However, you’ll need to be aware of a few things, including:

  • You may end up with ads that you do not agree with
  • The placement of the ads is not completely within your control
Image courtesy of Google.

If you want to have more control over your advertisements, you’ll be able to go with the ad units option. This gives you complete freedom to decide what ads you want on your website, how big you want them to be, and where you want them positioned.

There are a few downsides with this option, though, and these include:

  • It’s more time-consuming
  • You need to manually place advertisements on your website
  • You’ll be limited in terms of ad formats
Image courtesy of Google.

You can begin earning money as soon as the advertisements are displayed on your website. Google AdSense does operate on a monthly payment schedule, though, so you can only withdraw money once per month. It will be paid to your linked account between the 21st and 26th of each month.

Best Practices for Google AdSense

Let’s be honest: Anybody can put advertisements on their website (assuming they fit the eligibility criteria, that is!). But not everybody can earn a decent profit from doing so. If you want to learn how to make money with Google AdSense, and not just pennies, you’ll need to learn some best practices.

Here are some of the many ways that you can best utilize Google AdSense to boost your income.

Image courtesy of Pixabay.

Keep Switching It Up

You need to keep a careful eye on your advertisements and the revenue it’s bringing you. This will include running experiments and analyzing what is bringing you money, and what keeps you at 0.

Assuming you have a dedicated base of readers and visitors, you can guess that they’ll get tired of seeing the same advertisements over and over again. Make it a regular practice to look at what companies are advertising on your website and try and look at the numbers to see whether it’s something your followers are reacting to.

If they aren’t, it’s not likely that they’ll start anytime soon. So, change it up!

Play Around With Colors

The general look of most advertisements is out of your hands. This means that some will inevitably clash with your theme, and you might even have some that stick out like a sore thumb. Fortunately, you can minimize the damage.

Take control over your advertisements and experiment with how they look on your website. Consider saying “no” to any ads that look bad. This might encourage your viewers to start engaging with them again, resulting in those much-needed impressions and clicks!

You can also look at which type of ads look best on your website. This may be text-based, image ads, or video ads. If you have a text-heavy website, some images or videos might be a nice, refreshing break to your viewer! Alternatively, you may not want even more videos clogging your video-heavy feed.

Image courtesy of Pixabay.

Keep Multiple Types of Ad Units

First-time users who are slowly learning how to make money with Google AdSense might be worried that they are scaring off their visitors. After all, we often assume that nobody likes ads. But sometimes they work, and we can’t shy away from that!

Put multiple types of ad units on your website pages. They should be in different sizes and in different spots. Not only will your viewers see more ads (thus increasing the odds that one will stick out to them), but it will also give you more freedom in designing how you want your website to look among the advertisements.

Image courtesy of WeAreTheCurious – Notice our various ad placements and how it works with the flow of the website.

Keep in mind, while having a few ads per page can be beneficial to your income, there is a limit. You don’t want your viewers to immediately install an ad-blocker just so that they can read your website! Look at your site the way a viewer would, and ask yourself if there are too many ads. If you have to think about it, there probably are.

There used to be a strict rule about the number of advertisements that you could have on your blog pages. This was changed, likely due to the more consistent use of mobile-viewing, where it’s easier to place ads throughout posts as users are scrolling for longer.

But too many ads can also lead to longer loading times for users, so when it comes to your ad placement, think in terms of quality, not quantity.

Google AdSense Alternatives

Google AdSense is a great option for any site owner. It comes with plenty of pros, including ease of use, the ability to let Google do the heavy lifting, and convenient monetization. But sometimes we outgrow AdSense, and that’s okay, too!

There are a few “next-level” ad platforms for websites that get a lot of traffic. These are some options that you can upgrade to for more revenue once your site gets big enough.


If you want to level up from Google AdSense while keeping the “easy to use” functionality of it all, Ezoic may be the best pick for you. This platform is for publishers who want automated intelligence for advertisements. They use technology to better understand what visitors do and figure out what they like, all to ensure that they’re being targeted with the right ads.

Image courtesy of Ezoic.

The biggest draw to using this platform is that it takes most of the analytical work out of your hands. Gone are the days where you need to do data research on each and every move of your visitor. This one automatically does it for you!

Ezoic even promotes an incredible number of 50-300% more ad income compared to competitors. What more could you want? Click here to start using Ezoic today!


With a website name like that, how could you resist? AdThrive is a competitive ad network that specializes in blogs. Sites with high visitors are able to apply for this ad network, which requires a minimum of 100,000 monthly pageviews.

Image courtesy of AdThrive.

This platform boasts a revenue lift of an impressive 67% compared to similar providers, and a lift of 173% against self-managed ads. Some benefits of choosing this platform include:

  • Long term ad management
  • Innovative and exclusive partnerships with the company
  • Ad quality assurance

If you want to do none of the work but bring in all of the cash, AdThrive might change your life. Click here to find out more!


Looking for full-service ad management? Mediavine seeks to help content creators by taking one of their many sources of stress away and doing it for them. This advertisement network has been consistently praised for their ability to prioritize the publisher and make you feel like your choices matter.

The thing that we love about Mediavine is that it feels like they take care of the bulk of the work for you, but they still let you in on every step of the process. You can analyze every individual advertisement and you get full transparency on whether their techniques are working.

Image courtesy of Mediavine.

The downside of Mediavine is that it is more exclusive. Your initial application will require that you have at least 50k sessions in the past 30 days. You’ll also have to take down ad representation from other sites once approved.

If Mediavine fits with the style of your blog, then we certainly recommend using it! You can click here to learn more and to apply for advertisements through Mediavine.

But everybody has to start somewhere, so if your blog or website is still new, Google AdSense is the perfect choice for an ad platform.

Questions & Answers: Learn How to Make Money with Google AdSense

Monetizing your blog or site is serious business. It can make or break your website, and your career as an affiliate marketer.

So, we’re sure you have some questions. And trust us, so did we!

We have gathered some of the most common questions that come up when learning how to make money with Google AdSense, and given you our tried-and-true answers to help you on your monetization journey.

Image courtesy of Unsplash.

How Much Does AdSense Pay Per 1000 Views?

Boosting your advertisement impressions is an important goal to have. After all, if more people see your ads, then more people will click on them! Though, you’ll need to remember that there is a difference between views and clicks when it comes to advertisement revenue.

The amount that AdSense will pay you will depend on a few things. This means that one blog is going to earn more per 1000 views than another. The most important elements to consider include:

  • Page content. Advertisers prefer blogs that target specific content. The more niche your topic, the more you might earn from your ads.
  • Ad placement. Are people actually seeing and clicking on your ads? If they’re thrown to the side or hidden at the bottom, you’re likely to earn nothing.

One in-depth study of Google AdSense found that it’s not uncommon to aim for about $50 in revenue per 1000 views. So, what is left to you is figuring out how to boost those views! If you want to start making money, you’ll have to approach your blog seriously and with an eye toward optimization.

Image courtesy of Unsplash.

How Much Can You Make With Google AdSense?

Some users spend months trying to nail Google AdSense and just don’t make a dollar. This is because of a few things, including:

  • Lack of traffic to website
  • Inappropriate use of advertisements
  • Not properly integrating advertisements with their website

Others can make hundreds (or even thousands) of dollars a day on Google AdSense. That same AdSense study that we mentioned earlier calculated that people with close to a million monthly visitors could earn up to $5,000 per month, just from ads!

Making money with Google might sound like a hard way to get rich, but you never know what the future holds when you’re using your AdSense account the right way.

How Many Views Do You Need for Google AdSense?

One of the biggest reasons why people love Google AdSense is that you don’t need a specific number of views. You can start using AdSense almost immediately after your site is created!

We have already discussed the eligibility requirements of AdSense, which include an age limit and some other policies you’ll need to follow. Fortunately, they don’t care about how many views you bring in each month.

Of course, keep in mind that blogs with fewer views are less likely to earn a significant amount of money through ad revenue.

How Do You Make $100 per day on Google AdSense?

If you are learning how to make money with Google AdSense and have a number in your head of what you’d like to make, the first major milestone is probably $100 per month. This is a somewhat reasonable figure for most bloggers if you’re willing to put in the work, but if you want $100 per day, it’s not going to be easy.

One of the best ways to get to this number is by continually publishing high-quality website content. You’ll need daily pieces and high engagement from visitors. And if you’re in a specific niche category, you’re more likely to get better ads that your viewers will want to click on.

Here are a few more tips and tricks for earning $100 per day with Google AdSense:

  • Writing longer pieces. This will help your SEO ranking and give you more freedom with ad placements.
  • Use both auto and manual ads. Being more involved in the ads that get placed will help you figure out what works.
  • Have heavy traffic from the US and other developing countries. Embrace traffic not just from the US, but from all over the world.

With all that said, content creators will likely not be making upwards of $100 per day unless they are getting 20,000 views each day. This is a very high number – equal to roughly 600K vies per month – but it’s not impossible.

Just remember! You can utilize multiple forms of monetization if you’re really eager to hit $100 per day overall. Maybe half of this is from Google AdSense, and the other half is from affiliate marketing. Keep an open mind and support whatever works for your website!

Image courtesy of Unsplash.

A Summary of How to Make Money with Google AdSense

Figuring out how to make money with Google AdSense is a worthy pursuit. However, as you’ve learned with this post, it’s not exactly an easy road. There are plenty of steps needed to figure it out, including:

  • Applying for Google AdSense
  • Learning how to place advertisements on your website
  • Learning what advertisements work on your website
  • Boosting your monthly income through trial and error, research, and analytics

Google AdSense won’t make you a millionaire overnight. In fact, there are plenty of other ad networks (like Ezoic, AdThrive, and Mediavine) that stand to make you more money if your site gets big enough.

But AdSense is the perfect place for beginners – and it’s so simple that we can’t see a reason not to start using it now!

Did you enjoy this guide on learning how to make money with Google AdSense? Well, you don’t have to stop with display ads! Take a look at our guide on monetization through affiliate marketing to continue your money-making journey!

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