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How to Make Money From Blogging: The Complete Guide to Monetizing Your Blog

16 Mins read

Everyone wants to make money, especially if they can make money off of something that they already love doing.

Do you love writing about specific topics? Are you passionate about blogging? Is blogging something that you do on a consistent basis, for your own personal enjoyment? If the answer to any of these questions is yes, then you’ll want to discover how to make money from blogging.

Whether you are already an avid blogger or are just stepping into the world of blogging, you are probably wondering how you can monetize your blog and profit off of all the hard work that you put into it.

While making money from blogging is not a walk in the park, it is more than possible to be successful at it if you do it right. By following the proper steps and working hard, you can support yourself and your family by making money from blogging.

How to Make Money from Blogging?

Qualities of a Successful Blog

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Every single blog on the internet is different from one another, but there are some that are more successful than others. From business blogs, to fashion blogs, to technology blogs, to food blogs, there is a blog out there for everyone. All of these different types of blogs also all have an equal opportunity to be successful if they are managed correctly.

Running a successful blog is also a huge stepping stone in how to make money from blogging. Here are the most important qualities of a successful blog, so that you can implement them into your own blog.

Eye-Catching Design

As soon as someone clicks through to your blog, the first thing they’ll see is the design. Some elements that create the design of your blog include:

  • The colour scheme
  • The font choice
  • The layout
  • Interesting media like pictures and videos
  • Interactive elements

All of these ingredients come together to create the look of your blog, which can play a huge role in how successful it ultimately is. The better your blog looks, the more likely people will be to engage with it and return to read more of your content. It will be more interesting for them to look at, and they will be less likely to become bored from your content.

To create an awesome design for your blog, avoid using default themes through the website builder you are using. If you use a WordPress theme, customise the theme to look more personal and professional, and to match the overall brand of your blog.

The design of your blog is a great way for you to express yourself and your blog.

Consistent Posting

To gain a large following for your blog and for your blog to become successful, you have to post new blogs consistently. Readers want a lot of posts to read, and they will be more likely to come back and visit your website often if they know that you post regularly.

Try to keep the days that you post new blogs constant too, so that your audience will remember when to check back on to your website, because they will know that new content will be there.

If you do not post new blogs often, then your blog will get lost within the large amount of content online. Publish new blog posts as often as you can, without risking the quality of your content. Make sure that each new blog is relevant, well thought-out, and original to you and your thoughts.

In addition to posting consistently, make sure that you are also promoting your blog consistently as well. You will not be able to make money off of your blog through any of the income opportunities we’re going to cover if you do not have heavy traffic to your blog, as well as loyal readers.

Some great ways to promote your blog are to:

  • Post about your blog on your social media platforms and include your website link
  • Ask people you know to promote your blog on their social media platforms and to include your website link
  • Create an email list to get traffic to your site every time that you post new content

A Clear Niche

Blogs that try to cover too many topics all at once tend to fail. Running a successful blog is all about being credible and trustworthy within your niche and on the topics that you write about.

If your readers don’t see you as a reliable expert within your niche, then they will not keep reading your content, and will choose someone else’s blog to read instead.

Successful blogs have a clear niche and a defined focus. Pick something that you are passionate about, and create all of your content around that niche.

This will help to develop expertise within that niche, so that your readers can trust that you know what you’re talking about. This also leads to them returning to your blog for more information constantly.

Quality Content

There are approximately 600 million blogs in the world today, and there is a blog for every single topic that you could possibly imagine.

What does that mean for your humble blog?

It means there is a lot of competition for getting consistent readers and for building a loyal audience. If you post pretty average content and information on to your blog, then your blog will get buried on the worldwide web, invisible to search engines and potential readers, and overlooked by the audience that you are writing for.

It is important to work hard on your content and to make it as intriguing and original as possible, so that you can stand out against the competition. Make sure that your blog posts are based on solid keyword research, filled with well-written and engaging content, formatted in an appealing way that is pleasing to the eye, and authentic to who you are.

Creating a blog with high quality content can turn into a successful money-making business – but it all comes back to writing something that’s truly worth reading!

Engage With Your Audience

Successful blogs that are usually run by someone who engages with their audience and readers. By being engaged, you let your audience know that you care about who they are and what they have to say, so that they will be more likely to reach out to you and read your content on a consistent basis.

The best ways to provide engagement to your readers is to respond when they reach out to you. This will make them feel like they have a personal connection with you, which will also build more credibility and trust toward you.

Here are some ways to provide engagement with your audience:

  • Comment back to your readers’ responses on your content
  • Reply back to emails that your readers send you
  • Click on to the profiles of your readers, or on to their content, and show them love
  • Start a dialogue with them on your social channels

Utilise SEO

While it is easy to just aimlessly write about a topic or niche that you are passionate about without any prior research or planning, that is probably not the best way to create a successful blog.

Focusing on SEO is a game changer in the blogging world, because if you do your research and use it properly, you can capture a huge amount of organic traffic. This free traffic will draw a much larger audience to your blog on a monthly, weekly, and daily basis.

Conduct keyword research on the topic or niche that you are writing about with tools like SEMrush or Ahrefs, and see what keywords pull up the most results on major search engines.

Try to incorporate the main keyword phrase several times throughout your blog posts, and then sprinkle in additional highly searched secondary keywords within each blog as well.

This will help you to create content that will rank high on major search engines, which will give you a huge amount of organic readers.

Personal Touch

One of the best parts about successful blogs are that they are personalized by the writer. The type of lingo and wording you use in your writing, the design of your blog, and the kind of formatting you utilize are all a sense of personal touch that you can add to your blog. You can also add an About Me section to your website to introduce yourself and let people know who you are.

Another way to add a personal touch to your blog is to write blogs based on your life as well. Let your audience know what you’re up to and why you do what you do, so that they can connect with you on an individualized level.

How to Make Money From Blogging

Image courtesy of Unsplash

Now that you know what the top qualities of a successful blog are, it is time for you to learn how to make money from blogging.

As stated before, making money from blogging isn’t an easy task, and requires a lot of precision and effort. Even so, with the right information and a lot of hard work, making money from your blog is definitely an attainable goal.

Here are the best ways to make money from blogging, including how you can implement them into your own blog.

Display Advertising

Even though advertising on a blog is not something that every writer wants to do, it can be extremely beneficial and profitable for you. If you do decide to deploy advertisements, be sure to not bombard your blog with them. This can be distracting and annoying for your readers, and they may end up paying more attention to the advertisements than to your content – or leave your site altogether!

There are a couple different kinds of display advertisements that you can place on your website. The first is the CPM ad, which is also known as cost per 1,000 impressions. This type of ad will pay you a fixed amount of money based on how many people viewed the ad that you placed on your website.

Another type of ad that you can utilize to make money from your blog is the CPC ad, which are also called cost per click. This type of ad will pay you each time one of your readers clicks on your ad. These ads are usually displayed as banners that you can put on your sidebar or within your content.

Affiliate Marketing

Affiliate marketing is a great way to make money off of your blog, and it’s even more passive than advertising. Affiliate marketing is when you recommend a service or product to your audience, provide them with a special affiliate link for when they purchase the service or product, and then you are paid a referral commission each time that someone from your audience buys that service or product after clicking on to your link.

You can place the affiliate link anywhere on your website for your readers to see. This can be within your content and your blogs, or you can place them in banner ads on your website.

There are multiple different ways to get affiliate marketing opportunities. A lot of companies and businesses will have affiliate programs that you can join by applying, or you can join larger networks of affiliates like ShareASale to find specific opportunities that your audience would appreciate.

It’s also possible to do business directly. Some companies or organisations may reach out to you to become a part of their affiliate program, or may be open to a relationship if you can reach out to them to see if they would be willing to work with you.

The most popular affiliate network is Amazon Associates, which helps keep track of the products and services you are promoting and how many people purchase through your links.

There are various ways that you can promote Amazon products on your blog. Here are a few examples:

  • Mentioning useful products in your informational/how-to content when it makes sense
  • Creating product reviews that link to the product
  • Compiling product catalogs that you pull directly from Amazon onto your blogs
  • Building a “recommended products” or tools page on your blog website with a list of products that you link to

You can add Amazon banners and links on to your blog website that will direct your readers directly to the products you are talking about on your website, and you can earn a certain amount of money when they purchase through that link.

Online Courses and Guides

Using your blog to sell other types of content that you create is a great way to make money from blogging. One great option is creating and selling digital products.

If you are an expert within the niche that you blog about, then creating and selling online courses or guides based on your expertise is a beneficial way to monetize your blog further. This additional information within online courses and guides can provide more in-depth content that is directly related to the topic or niche that your blog is already about.

Create lessons for your online courses and guides, and also any supporting materials that may be needed for your audience to complete them.

Here are some examples of supporting materials to include in your online courses and guides:

  • Templates
  • Downloads
  • Videos
  • Checklists
  • Tutorials

Incorporating supporting materials like these helps demonstrate your mastery of the topic or niche, and also provides extra information to your audience at a price, in addition to your free blog.

Just make sure that the information you include in your online courses and guides is much more extensive or actionable than your blog, so that they’re worth the purchase price for your readers!

Coaching or Consulting

Offering coaching or consulting services to your audience is a great way to make money off of your blog.

If you want to offer coaching services, you can provide guidance and advice to your readers based off of your blog niche. You can offer one-on-one sessions with your readers to speak with them, and to help them improve within your area of expertise.

If you would like to offer consulting services to your audience, you can offer strategy and advice to them based off of personal experience within your niche. This helps your audience become more effective and knowledgeable as they try to improve within your niche. Again, you can offer one-on-one coaching calls or video chats with your blog readers to create a strategy they can use.

To create a scheduling process for your coaching or consulting services, you can set up a form through the website builder that you use for your blog, or use a scheduling plugin like Calendly with your available hours.

These options allow readers to book and schedule the one-on-one sessions with you directly from your website, and will look professional as well.

Campaigns for Brands

Another great way to make money off of your blog is to run campaigns for other brands. This is especially beneficial when you have an established and loyal audience base, because they will be more likely to purchase things that you recommend once they begin to trust what you have to say.

Once you begin working with brands, whether they reach out to you or you reach out to them to form the relationship, you can then help them reach their target audience through your own audience.

Here are some collaborations that your blog can do with different brands:

  • Recommend their brand, company, product, or service to your readers
  • Host paid ads on your website that plugs their brand, company, product, or service
  • Provide affiliate links for your readers to shop with
  • Create pictures and videos using the brand, company, product, or service

Selling Physical Products

Selling your own physical products is a great way to make money off of your blog. Whether you make any of your own products by hand, or if you have a product in mind and source a manufacturer to produce the products for you, selling them on your blog can provide you with a significant profit if your readers want to purchase them.

Another way that you can sell products through your blog to make money is from dropshipping through companies such as Shopify. Dropshipping allows you to sell products without having to handle inventory, stocking, or shipping on your own.

When a store that handles dropshipping sells a product, it purchases that product from a third party, and ships it directly to the customer without you having to handle any of those steps yourself.

Sponsored content can be a wonderful way to earn extra money from your blog. Since sponsored content is similar to advertising on your blog, you want to make sure that the content that you are sponsoring relates to the topic or niche of your blog, just like with advertisements.

If you have random products or services that you are sponsoring within your content, then your sponsorship won’t seem genuine. This will make your audience less likely to purchase those products or services.

For sponsored content, you would speak about a certain product or service within your blog that is related to the topic or niche of your blog. Then within that specific blog, you would include a link to the website where your readers can purchase that product or service.

This is similar to affiliate marketing, but you can be paid through sponsored content for just posting the blog where you talk about that product or service. In addition, you may also be paid some sort of commission when your audience purchases from that link that you included.

To get sponsored bt a company, you should first think about products that you already use and talk about on your blog on a consistent basis.

If your blog already has a large amount of traffic, then you may have companies reaching out to you already for sponsorships. If not, make a list of the top companies and products that you would like to sponsor or that you already use frequently.

Reach out to their PR teams and pitch your blog and what you can do to benefit them from your sponsorship.

Frequently Asked Questions on How to Make Money From Blogging

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Now that you know a variety of different ways that you can make money from blogging, you are probably asking yourself a ton of questions about how you can make money from your blog.

It is important that you have all of your questions answered before you start implementing any of these money making tips, to ensure that you get the best results and can make a solid profit.

Here are some of the most frequently asked questions on how to make money from blogging, and our best answers to help you become successful from your blog.

How much money can I make from blogging?

This is one of the most frequently asked questions about making money from blogging, and is also one of the hardest to answer. The reason it is one of the hardest to answer is because there truly is no answer to it.

The amount of money that you make from your blog is entirely up to how much time and effort you put into it, and if you are doing everything correctly, as they can sometimes be difficult to do.

Most bloggers are not profitable off of their blog, because they realize how hard it is to make money from it, start to lose interest, and so eventually give up. Starting a blog and making money from it is just like starting a small business that you want to become profitable. It starts out with a lot of work and low income, and will require countless hours and serious effort to succeed and become profitable.

Plus, the amount of money you make off of your blog depends on other factors besides just your hard work. The amount of traffic that you get to your blog is a huge indicator, as you will need a large audience that is also willing to purchase things that you have to offer. This consists of affiliate links placed on your site, coaching and consulting services you offer, and any advertisements populating your blog and website.

Can I start my own blog for free?

Even though a lot of people say that you can’t, you actually can. Some believe that the only way your blog has the opportunity to become successful is off you buy your own domain name, a premium theme or template, and a web hosting account. All of these aspects can be very beneficial to the success of your blog, but are not absolutely necessary to get your blog started and seen.

You can start on many different websites without having to purchase any of those elements yet. Websites such as Medium, LinkedIn, and WordPress.com can get you started for free. All of these platforms also have an insane base of users and readers on a daily basis, so you have a lot of opportunity to gain exposure on them if you just want to get started and begin to build out your blog.

Can I make money from my blog that is about my own life?

Making money from your blog based on your own life is something that a ton of people think about, because writing about your own life and experiences is fun for bloggers. The answer to this question is yes, but once again it will take a lot of hard work and a ton of effort – possibly more than if you just chose a more straightforward niche.

To make money from your blog that is about your life, you have to be able to form a community of people around it. You’ll need to stay highly focused on the audience of people you’re targeting, posting content that is entertaining, relatable, consistent, and valuable.

Once people are engrossed with your life, want to know what you’re up to on a consistent basis, and trust what you have to say, then you can begin making money with any of the opportunities that are listed in this post.

What are some of the most profitable topics to blog about?

You can truly find blogs about any topic in the world online, but there are definitely some topics that are more popular than others. To make a good amount of money from your blog, it is helpful to choose a topic that is known to be on the more profitable side, but that you are also passionate and knowledgeable about.

Remember, you want to be an expert on your topic and niche that your blog is about to form credibility with your readers. This is also the best way for you to compete with the other talented bloggers out there.

Here are some of the most profitable topics to blog about:

  • Travel
  • Health and fitness
  • Lifestyle
  • Fashion
  • Recipes
  • Making money online
  • Diets
  • Home decor
  • Finance

As we stated before, it is best to choose one topic to focus on, so that your blog isn’t trying to do too much at once. This can lead to unreliability and no credibility within your blog. Some topics that go well together can be mixed together for a singular blog, such as travel and lifestyle.

How long does it take before I start making money from blogging?

Just as there is no exact answer to how much money you can make from blogging, there is no exact answer on how long it takes before you can start making money from blogging. It takes a lot of hard work and dedication to make money from your blog, so starting a blog today and starting to make a full time income within a few weeks is completely impractical.

If you have just started your blog and are beginning to explore different monetizing methods, you can honestly expect to make a few dollars a month within the first few months.

After about a year of utilizing these methods of making money from your blog, you can probably expect to be making around a part-time salary.

To make a full time salary, you will probably need at least two years of hard work and dedication to your blog. Again, all of these numbers and approximations are estimates. It all depends on how much work you put into it and how successful your blog is with your audience.

How to Make Money From Blogging Summary

Starting and running a blog is super exciting, and has a lot of positive aspects to it. You can tell the world all about the topic and niche that you are passionate about, and can inform readers with all of your knowledge and expertise about that topic or niche.

To make blogging even better, you can make a profit off of it too. This is why it is important for you to know how to make money from blogging.

In this guide, we discussed what the qualities are of successful blogs, how to make money from blogging, and answered frequently asked questions about how to make money from blogging.

By following all of the tips and advice listed in this guide, you can make your blog successful, and can make good money off of it as well. Pick a niche you’re passionate and knowledgeable about, begin creating and posting quality content, choose your favorite income streams, and get to work!

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How to Start a Blog & Make Money in 2021 - A Beginners Guide