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Creating a beautiful-looking blog has never been easier, thanks to page builders. And since there are so many page builders out there, you might find it impossible to decide which one is best for your blog. In this post, we’re going to compare two of the most popular WordPress visual builders: Elementor vs Divi.
Elementor is a page builder plugin for WordPress, while Divi is both a WordPress theme and a WordPress plugin. Both page builders feature an amazing drag-and-drop option that allows users to create beautiful websites without needing to know any backend code.
What Are Page Builders?
Page builders most commonly come in the form of plugins that can be installed on any WordPress blog. The function of a page builder is quite self-explanatory: you use the tool to build pages. If you don’t know how to code or customise a CMS, page builders will come in handy because they will allow you to develop a customised and professional website from the ground up.
There are numerous page builders to choose from, such as Elementor, Divi, Thrive Architect, Beaver Builder, and Themify Builder. Each plugin operates similarly but has a unique approach and specific features for designing websites. For example, some builders allow you to add sliders, hover effects, box shadows, animations, and many other compelling elements to your website or blog. Keep in mind that the majority of these plugins come with special premium features that have to be purchased first.
Both Elementor and Divi function similarly; they allow the users to drag and drop elements on the backend of their WordPress website while seeing how they’ll look on the front-end.
Page builders allow users to use any element to build the page, including images, videos, text blocks, CTA buttons, grids, icons, buttons for social media, headers, and many more! Here are some benefits associated with using page builders.
Page Builder vs Theme
If you’re not sure what the difference is between a page builder and a WordPress theme, then we’d love to cover that first before we proceed with our Elementor vs Divi review.
Every WordPress website must have a theme installed to be able to load and work properly.
Themes control a long list of display options that work together to build your website’s overall look, feel, and style. You use your WordPress theme to control how and when your header, footer, sidebar, top section, and bottom section are displayed.
Controlling how and when the following parts of the website are shown is part of this:
You can also use your theme to control the default designs of important templates on your website. In other words, these are pages that use a single design template to dynamically populate multiple pages with unique content, such as your posts, default pages, blog list pages, blog archive page, and the 404 page.
Finally, you can use your WordPress theme to control how certain templated content elements appear on your site. These are content elements that can appear in your site’s posts and pages but are dynamically populated with specific text or photographs, such as your author box, comments section, social sharing options, and many more. Also, your theme decides the look of your website, such as the fonts, colors, content area and positioning, and even how images are displayed.
So, what can you do with a page builder? Well, this neat tool gives you a lot of freedom, since your WordPress theme actually controls the display settings for every Post and Page published on your website. You can make custom modifications and changes that ignore the default theme settings. All you have to do is drag and drop content elements with your mouse and then customise each element to your liking.
Ease of Use
Many bloggers dream of customising their blogs for a professional look and feel. Up until recently, doing this was impossible if you don’t know how to code. But, thanks to page builders, now anyone can create their own website design from scratch or with a big head start thanks to pre-made templates.
The beauty of page builders lies in the fact that they are incredibly simple to use. All you have to do is drag and drop the elements you want on any page on your website. The majority of plugins give users the ability to rearrange and resize each element. Once you download a page builder plugin, you will have full control over your website design.
What Is Elementor?
Elementor is an excellent drag-and-drop page builder that is packed with innovative features. However, there are a few differences between Elementor vs Divi.
First of all, Elementor offers both free and paid versions. The free version is unlimited, meaning that you can use it on as many sites as you want. However, the free version does lack some advanced features. For that reason, we’ll be focusing on features included in Elementor Pro (the paid version) in our review so that we can properly compare Elementor vs Divi.
Unlike Divi, which includes a page builder, a theme, and a few additional plugins, Elementor is just a page builder. What does this mean? Even though you can use Elementor to build your page, you will still need to find a theme to use it with. For example, Astra Theme is an excellent choice that was designed to work well with popular page builders such as Elementor.
The only thing left to mention is the price. Elementor offers a slightly different pricing plan. Users can choose between multiple plans: Personal, Plus, and Expert. All plans include the same features. The only difference is how many sites you can install Elementor on. Personal can be used on one website only, Plus can be used on three sites, and Expert supports up to 1000 websites.
To see how well Elementor performs, make sure to also read our Thrive Architect vs Elementor review.
If you’re not experienced with page builders, you should definitely try Elementor for free. This will help you learn how to build a website and also decide whether Elementor is the right choice for you.
What is Divi?
Elegant Themes is a WordPress theme shop that provides premium products and stellar customer support. Divi page builder is one of the tools you get when you sign up for Elegant Themes membership.
Elegant Themes offers two premium themes – Divi and Extra – and three powerful plugins designed to help bloggers grow their site: Monarch, Bloom, and Divi Builder. Unlike with an Elementor membership, Divi will get you a theme, and you’ll be able to customise it to your liking.
Divi is a multi-purpose theme that enables users to create any type of website they have in mind without any coding. Users can choose from numerous demo designs and page templates for their websites. Or they can use the Divi Builder plugin to create unique layouts. It is important to point out that Divi Builder can also be used as a separate page builder plugin with other themes.
In addition to the Divi theme, users also get access to the Extra theme, which is a perfect choice for all those who run a blog, magazine, or any media-heavy website.
And, as we mentioned, there are three additional plugins included in the Elegant Themes membership. Bloom is a lead generation plugin that allows bloggers to easily convert visitors into loyal followers and even customers. Monarch is a great choice for users who want to build a social media following, as the plugin allows bloggers to display social sharing buttons anywhere on their website.
For more detailed information about these features, make sure to check out our Elegant Themes review.
Elegant Themes doesn’t have a free plan, but the users can try out Divi builder on the official website. Also, Elegant Themes offers a no-questions-asked 30-day money-back guarantee. This means that you can sign up for the product, try it for 30 days, and cancel your subscription at any time within those 30 days if you don’t like the tools.
Elementor vs Divi: The Quick Answer
Our Elementor vs Divi review will be a lengthy one because we want to dive into all the key features, as well as the pros and cons of each builder. But, if you just want a quick answer, here’s a quick summary of both tools to help you decide which one is right for you.
Elementor is perfect for:
- Inexperienced users. If you don’t have any coding knowledge, but you’re also not familiar with page builders, Elementor is the best choice for you. This page builder empowers anyone to build a beautiful landing page.
- Users who own one website. Elementor’s pricing plan is based on the number of websites you own. If you own only one website, Elementor is a much more affordable option for you.
- Users who are on a budget. If you believe that a page builder is exactly what you need, but you can’t afford to pay for one, Elementor has got you covered. The company offers its users a free plan in addition to premium paid options. This plan lacks certain features that come with the premium plans, but it does an amazing job.
- Users who are obsessed with speed. Elementor is so fast that it feels like the page loads even before you click Enter. If you’re looking for a super-fast page builder, then Elementor is the way to go.
- Users who already have a theme. Unlike Divi, Elementor is just a page builder. This means that you already need to have a theme to be able to use it.
Divi is perfect for:
- Agencies. Divi is an excellent choice for agencies due to its great price. Users can get lifetime access to Divi by paying a one-time price of $249. For this price, agencies will be able to use Divi and its amazing features on all websites they own.
- Users who need excellent support. One feature that sets Divi apart from its competitors is the stellar customer support the company offers.
- Users with design experience. Divi is suitable for beginners as it is straightforward to use. However, it is an even better choice for users with some design experience. Divi has a steeper learning curve than Elementor. But, once you get the hang of things, you’ll be able to see how powerful this tool is.
- Users who need a premium theme. Divi builder comes with Divi Theme, a premium WordPress theme known for its beautiful design and excellent performance. Users who sign up for Divi also get access to a few more amazing WordPress plugins.
Elementor vs Divi Comparison
Using Elementor is very easy and straightforward. There is almost no learning curve. When you open the page builder, you will see a sidebar where all of the elements are listed and your page. Then, all you have to do is drag and drop elements around to position them to your liking. You can add anything you want to your page, including text, images, videos, and much more.
Elementor mainly focuses on accessibility and user-friendliness. Divi, on the other hand, focuses mainly on availability and accessibility.
In our Elementor vs Divi review, we’re going to focus on the features of both page builders. So, let’s get started with Elementor.
Elementor comes equipped with a handful of useful features:
- 90+ elements/modules to choose from, including images, headings, buttons, carousels, counters, progress bars, testimonials, and more.
- ‘What you see is what you get’ customising — which means the version of the page you see while using the Elementor builders is precisely what your visitors are going to see (which is not the case when working with HTML and CSS).
- Most things work with drag-and-drop — you can take any element and move it to a new spot simply by dragging it across the screen.
- All pages made by Elementor are fast, mobile-responsive, and SEO-friendly.
- Users have access to a library of pre-made page templates that can be imported and modified. At the time of writing, there were 150+ free and 300+ pro templates available. Additionally, users can save their own templates.
- Users have access to the Theme Builder feature, which allows them to modify the theme’s core elements, such as the header, footer, single post template, and even the blog archives page.
- The new WooCommerce Builder module allows users to redo all of their default WooCommerce pages, such as the single product page or product archive.
As already mentioned, the core functionality of Elementor is convenience and ease of use. Users can build, tweak, and adjust their pages and then see the results in real-time. With Elementor, users can take advantage of many content elements/modules and place them anywhere on the page. The elements can be fully rearranged to your liking and placed anywhere on the page, thanks to the aforementioned drag-and-drop feature.
The available content elements include headlines, images, text paragraphs, videos, buttons, dividers, spacers, icons, image galleries and carousels, counters, testimonials, social media icons, shortcodes, and more. Also, you get to use whatever widgets you already have on your WordPress site!
In addition to that, users can access display settings with Elementor. This is where you can change the backgrounds, margins and padding values, default colors, fonts, and so on.
Also, Elementor saves all changes, and users have access to a full revision history. This means you can revert to a previous version of the page any time, in case you mess something up and don’t know how to fix it.
Last but not least, Elementor gives its users full control over what their page looks like on desktop, tablet, and mobile.
By clicking on these small toggles, you can switch back and forth between devices and adjust the fine details to make the page look great on every device.
The best part about Elementor is that you can use the page builder for free. But, as already mentioned, the free version comes only with some basic features, and the Theme Builder, Popup Builder, and WooCommerce integration are not included. However, if you’re looking to build a site with a basic design, the free version will be good enough.
When it comes to Elementor Pro, all plans contain the same set of features. The website builder with landing page models, complex blocks and components, one year of customer service and updates, and the three builders (Theme Builder, Popup Builder, and WooCommerce Store Builder) are included in the yearly subscription.
The only difference between the plans is the number of sites on which a license can be mounted. Personal can only be seen on one website, Plus can be used on three, and Expert can support up to 1000.
If you are interested in the features that Elementor offers, make sure to try out Elementor for free!
In this section of our Elementor vs Divi review, we’ll be outlining how to use Divi builder, as well as its most important features.
Divi Builder is slightly different from the standard WordPress Editor. And, even though the builder uses the drag-and-drop feature, even experienced WordPress users might need a bit to adjust and get started with this front-end visual content builder.
Fortunately, Divi made sure to include a detailed tour once the users start the builder for the first time. The tour is meant to teach the users about all the main features of the plugin.
Once you’re done with the tour, you get to choose between three options: starting with a blank page, loading a pre-made layout, or cloning an existing page.
The settings for that instance of the module are displayed after you add it to your page. One of the most appealing features of Divi Builder is that it gives you complete control over the appearance and functionality of your pages and the modules they contain.
To make things more straightforward, users can search the settings panel to find the exact controls they need, rather than clicking through all the menus. Since Divi Builder shows you a live preview of the page as you work, any adjustments you make to the settings are applied to the module you’re working on immediately.
Divi comes equipped with a handful of useful elements:
- Users get access to two themes, Divi and Extra. it also includes three tools: Divi Builder, Bloom, and Monarch.
- The drag-and-drop visual editor that allows users to effectively edit the front end of their website and immediately preview the changes in real-time.
- Growing library of pre-made website and page layouts. Currently, there are 106 prebuilt website layout packs to choose from, consisting of 791 individual page layouts.
- More than 30 customisable content modules that can be easily inserted into column and row layouts. Some of the elements from the module library include call-to-action buttons, countdown timers, email opt-in forms, maps, pricing tables, testimonials, video sliders, and a whole lot more.
- The Divi Leads A/B testing and conversion optimization tool that allows users to try out different content and design variations to see which one produces the best conversion rate.
- The Divi builder works with any WordPress theme, not just Divi and Extra.
Divi Builder is an excellent choice for beginners and professionals alike. When using Divi Builder for the first time, there is a bit of a learning curve due to the distinctive and inventive user interface as well as the nearly limitless creative possibilities it offers.
Most users should be able to get great results from this page builder with a little perseverance and trial and error, particularly when using the prebuilt layouts as a starting point. Also, there are free tutorial videos and guides on the Elegant Themes website that can be quite helpful!
There are two pricing options users can choose from.
The Yearly Access plan costs $89 per year and gives users access to Divi, Extra, Bloom, and Monarch, as well as hundreds of website packs, product updates, and premium support. Also, all products can be used on an unlimited number of websites.
The second pricing option is the Lifetime Access plan. which charges users a one-time fee in the amount of $249. Just like the previous plan, this one also gives users access to all Elegant Themes products and the ability to use them on an unlimited number of websites. This means that users can use any Elegant Themes product on, literally, hundreds of websites. This is very useful for agencies that build websites for their clients.
Last but not least, it is important to point out that users get a 30-day money-back guarantee, no matter which plan they choose. This means that you can try out Elegant Themes products, and if you’re not satisfied for some reason, you can get a full refund – no questions asked!
Elementor vs Divi Pros & Cons
Comparing Elementor vs Divi is definitely not an easy task since both builders come with excellent features. In this part of our guide, we’ve summarised the features that these tools have in common, as well as some distinctive features for each one.
|Similarities||Elementor Pros||Divi Pros|
|Visual, drag-and-drop interface||Has a popup builder||Has built-in A/B testing|
|Detailed style options||Has a bigger third-party marketplace||Comes in both a theme and a plugin version|
|Responsive design settings||Has a smaller page size (in my one-off test)||Has layout packs and more templates|
|Theme builder functionality||Offers a generous free version||Has fewer HTTP requests out of the box|
|Right-click support||Cheaper for a single website||Membership gives you access to all Elegant Themes products|
|Cheaper to use across multiple websites|
Elementor vs Divi Wrap-Up
When comparing Elementor vs Divi, it’s virtually impossible to decide which page builder is “better.” Both tools do an excellent job of building any page from scratch. However, each page builder has distinctive features, and the final decision should be based on your personal preferences.
Elementor is an excellent choice for those who are on a budget, thanks to its free version. Also, Elementor is more straightforward to use, and there is almost no learning curve. However, users should keep in mind that the Elementor pricing plan is based on the number of websites the plugin can be used on. In addition, Elementor is just a page builder plugin, meaning that users need to have a WordPress theme installed in advance.
If this sounds something like you need, make sure to give Elementor a try!
Divi, on the other hand, is not just a page builder. Users get access to two themes – Divi and Extra – as well as tools that can help them boost their website performance. Divi page builder also comes with some advanced features that Elementor lacks, such as the A/B split test tool. Also, Divi is a more affordable option for those who need a page builder for multiple websites.
The final decision depends on your personal preferences. Think about the features of both tools and go for the one that comes with options that make a meaningful difference to you.
Lastly, pricing may help you make up your mind; Elementor is a better option for those who own one website, whereas Divi is more suitable for users who need to use the page builder on lots of websites.
If this sounds like something you need, make sure to give Divi a try!
The great news is that you can try out both tools to see which one suits you better. You can try the free version of Elementor. When it comes to Divi, you can visit the public demo site where you can play around with the editor or sign up for Divi and ask for a refund within 30 days if the page builder is not the right choice for you.
So, what are you waiting for? Find the page builder you need and get building!