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Elegant Themes Review: Is Divi Still Worth It? (2021)

13 Mins read

Elegant Themes is a brand best known for its popular Divi theme and page builder.

However, an Elegant Themes membership gives users access to numerous other features, such as the magazine WordPress theme Extra, an email opt-in WordPress plugin called Bloom, and the social media WordPress plugin Monarch. The best thing about Divi is that it allows anyone to build a beautiful-looking and optimised website, even if they don’t know how to code!

Elegant Themes has a pretty straightforward pricing policy and provides its members with five quality WordPress products. Even though Elegant Themes membership is quite an attractive package, it may not be the perfect choice for everyone.

If you’re a blogger looking to grow a successful site, our Elegant Themes review will cover what you need to know to decide if it’s right for you!

What Is Elegant Themes for WordPress?

elegant themes review
Image Courtesy of Elegant Themes

Nick Roach founded Elegant Themes back in 2008, from the comfort of his college apartment. Back then, the market for premium WordPress themes was much different, as there were only a handful of developers creating and selling premium themes. Nick wanted to create a product that would be different and offer incredible value to the aspiring website owner.

To do so, Nick decided to offer all of the Elegant Themes designs for the price of a membership. The price of membership cost as much as a single WordPress theme offered by other developers. At one point, users had access to more than 80 themes for $69 per year.

However, Nick quickly realised that this business model wasn’t working out for the best. First, it was unsustainable in the long-term. But more importantly, the focus of the Elegant Themes started being quantity, not quality. The themes offered could have been rated as average at best. However, the volume of designs was a logistical nightmare and it was impossible to provide regular updates and security fixes for each one. So, Nick decided to change something.

Elegant Themes started focusing all their effort into developing one incredible WordPress theme. In 2013, Divi was announced. Divi was introduced as an advanced WordPress design that featured a user-friendly page builder, portfolio layouts, blog layouts, eCommerce integration, theme customization, and more. It didn’t take long before Divi established itself as one of the best all-in-one WordPress themes on the market.

Today, Elegant Themes offers two premium themes – Divi and Extra – and three powerful plugins designed to help bloggers grow their site: Monarch, Bloom, and Divi Builder. Even though Elegant Themes doesn’t offer as many products as it did before, the ones they do include in membership are packed with advanced features and customisation settings.

Elegant Themes is now known as a WordPress theme shop that provides premium products and stellar customer support. Elegant Themes gathered WordPress experts from over 20 different countries to keep working on their products and provide only the very best WordPress themes and plugins for the users.

Thankfully, Elegant Themes is doesn’t have to break the bank either. With an Elegant Themes membership, users get access to five quality products for one affordable price!

What do You Get With Elegant Themes?

As already mentioned, Elegant Themes membership includes two themes and three plugins. In this section of our Elegant Themes review, we’ll dig deeper into each one.

Divi + Divi Builder

elegant themes review
Image Courtesy of Elegant Themes

Divi is the most popular product by Elegant Themes. It is a multi-purpose theme that enables users to create any type of website they have in mind without any coding. Users can choose from numerous demo designs and page templates for their website. Or they can use the Divi Builder plugin to create unique layouts.

Currently, there are 46 content modules and 20+ ready-made layouts. Divi Builder can also be used as a separate page builder plugin with other themes.

Divi also features a neat visual editor that allows the users to edit the design on the front-end. The drag-and-drop interface makes it super easy to place various elements into a desired spot. Plus, the responsive editing feature will ensure that all style changes are automatically applied to various screen resolutions.

Extra Theme

Image Courtesy of Elegant Themes

Extra theme is a perfect choice for all those who run a new blog, magazine, or any media-heavy website. This theme is also powered by the Divi Builder, meaning that users are able to create eye-catching designs for their posts, pages, and categories. The advanced design settings offer precise control over the various page elements.

Also, this theme allows users to publish blog posts in different formats by using the built-in blog layouts. Each post will include an integrated ratings and reviews feature that will prompt visitors to express their opinion. Bloggers can also use the Extra theme to display their products or projects in a stylish way. One other unique feature of Extra is several built-in locations for displaying menus, as well as custom widgets.


elegant themes review
Image Courtesy of Elegant Themes

Bloom is a lead generation plugin that allows bloggers to easily convert visitors into loyal followers and even customers. With Bloom, you can show different types of opt-in forms and collect email addresses straight from your visitors. When it comes to the design of the opt-ins, users can choose from more than a hundred ready-made designs or create their own from scratch.

Besides the design, users can also control and define when and where the opt-in forms should be displayed. There are numerous triggers to choose from and users can carry out A/B tests to see which opt-ins work best with the visitors.


Image Courtesy of Elegant Themes

Monarch is an excellent tool for anyone who wants to build a social media following. This social sharing plugin supports more than 20 social media networks and allows bloggers to display social sharing buttons in various locations, such as above or below content, on media files, pop-up, fly-in, or as a floating sidebar. This plugin features a custom shortcode, meaning that the sharing buttons can also be displayed on the widget, footer, or other widgetized locations.

Similarly to opt-ins, you can choose from a number of triggers that will ensure the buttons show up at the most suitable time. In addition, you can define the following:

  • Color
  • Shape
  • Hover effect
  • Orientation
  • Styles

Of course, the plugin works with all screen sizes and will be displayed seamlessly on any device.

Sound interesting? Give Elegant Themes a try!

Now, that you’re a bit more familiar with everything that you get with Elegant Themes, let’s explore each theme and plugin in more detail!

Top Elegant Themes Features

If you just want to read a detailed description of all features, this part of our Elegant Themes review will cover a short overview of the top features.

  • Fully responsive design. Both Divi and Extra theme feature a fully responsive design. They utilize CSS media queries to ensure that websites look great on all screen sizes and resolutions.
  • Advanced customisation options. Elegant Themes features an advanced options panel that provides bloggers a very convenient and straightforward way to manage the style of their WordPress site. You can customize practically everything, including the font, color, background, widgets, menu, header, footer, and so on. Elegant Themes displays real-time previews so you can immediately see the changes you’re making.
  • Custom shortcodes. Both Divi and Extra feature a great number of custom shortcodes that can be used to add elements such as buttons, tabs, toggles, columns, quotes, CTAs, tooltips, and drop caps to posts and pages.
  • Multiple page templates. In addition to designing a theme from scratch, users can take advantage of professionally designed page templates. The templates can come really in handy when creating certain pages such as about us, contact, gallery, sitemap, or even blog.
  • Secure coding. All Elegant Themes products were made by experts and they are a result of professional coding that follows the industry best practices. This ensures that you can provide a superior browsing experience for visitors. And the advanced coding also secures your websites from common security threats.
  • Fully localized themes. Both Divi and Extra are fully localised, meaning that users can create multi-lingual sites for their international audience. The themes also include the translation files for the most widespread languages.
  • Multi-browser compatibility. Elegant Themes is compatible with all screen sizes but also all web browsers. Visitors will get to enjoy a superb experience regardless of which browser they’re using to visit your website.

Now that we have a general overview of all Elegant Themes features, let’s dig into all the details. Keep reading our Elegant Themes review to find out more about each product!

Divi – The Ultimate WordPress Theme

Divi is the most popular Elegant Themes product, and it is often rated as the most popular WordPress theme all over the world. What users love about the Divi theme is that it allows you to customize any part of your website, ranging from the header and footer to widgets and menus.

elegant themes review
Image Courtesy of Elegant Themes

At the heart of Divi is an advanced page builder named Divi Builder that allows you to create custom layouts using a user-friendly drag and drop interface. The builder is integrated in both Divi and Extra themes, but it can be also used as a standalone WordPress plugin for other themes.

Once activated, Divi Builder can be used to customise any part of your page just by clicking on an element. Once you choose the desired element, you can adjust the content, spacing, colors, borders, position, transitions, and more.

Divi Builder is designed as a frontend visual editor, but Elegant Themes made sure to include the old backend builder for those who prefer to create layouts directly in the WordPress editor. However, this feature is disabled by default and needs to be activated in the Divi options area.

elegant themes review
Image Courtesy of Elegant Themes

Another feature users love in the Divi theme is its templating system. You can save any layout that you create and then use it at a later time. You can also apply layouts to global areas of your website such as the header, body, and footer with the Divi theme builder.

When Divi is loaded on a blank page, users can choose from three different options: create a layout from scratch, select a pre-made layout, or clone an existing page.

elegant themes review
Image Courtesy of Elegant Themes

Divi has more than a thousand layouts available and about 150 website layout packs that include multiple designs for pages, such as your home page, blog layout, shop, portfolio, and about page.

What’s important is that all the layouts can be imported into your website in a matter of seconds. Even though they work fine out of the box, many users prefer to use the layouts as a starting point for their custom design.

elegant themes review
Image Courtesy of Elegant Themes

Divi also includes content modules for images, galleries, videos, posts, dividers, contact forms, sliders, tables, WooCommerce products, audio, and more. Each module has tons of styling options and you can choose the design that fits in with your website the best.

elegant themes review
Image Courtesy of Elegant Themes

Most customisation options are found within the Divi page builder. However, there is also an options page that allows users to choose from dozens of options divided across eight categories.

In Divi Theme Options, you can enable and disable various Divi features here and define what WordPress post types Divi Builder should be available for. In addition, users can insert additional codes from options, which is quite useful if they need to add a tracking code for services like Google Analytics and Google AdSense.

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Image Courtesy of Elegant Themes

Extra – A Versatile Magazine WordPress Theme

Even though Divi is the first theme that comes to mind when someone mentions Elegant Themes, there is also another theme offered in the package: Extra. This theme can be defined as a skin of Divi, not a child theme. Extra theme is a perfect choice for all those who want to create a create a personal blog, magazine, or news website.

As already mentioned in our Elegant Themes review, Extra also comes with the Divi Builder that makes it much easier to customise the theme to your liking.

elegant themes review
Image Courtesy of Elegant Themes

The Extra theme features the same main admin menu just like Divi and the same links to the theme builder, WordPress customizer, role editor, Divi library and support center. The options area is identical as well. The only difference between the two themes is that Extra contains an additional feature called the category builder.

The category builder allows users to create unique layouts for every category of your blog or magazine. For example, users can have one layout for their home page, another for their news posts, and one for reviews and guides.

You can also visit the Extra demo page to see for yourself how the category builder works.

elegant themes review
Image Courtesy of Elegant Themes

Bloom WordPress Plugin

Bloom is an email opt-in form plugin for WordPress designed to encourage your website visitors to sign up and join your list of subscribers.

elegant themes review
Image Courtesy of Elegant Themes

What makes Bloom so special is that it allows users to choose from six different display types, including pop-up, fly-in, below post, inline, and widget forms. There is also a special opt-in that requires the users to enter their email address and subscribe if they want to access a particular piece of content.

elegant themes review
Image Courtesy of Elegant Themes

Just like with the themes, users can either choose from a premade opt-in form template or use the template as a starting point for their design.

Bloom doesn’t only allow users to customise the appearance of forms, but also how they work. You can choose an intro animation that defines how the form appears. You can also select a time delay that controls when the form appears. Custom triggers can also be used to control the form’s visibility.

elegant themes review
Image Courtesy of Elegant Themes

You can also use the Bloom form display settings to define where on your site will each of your forms be active. These options include activating the form for your entire site, the home page, or you can choose to display the forms on individual posts and pages.

Since Bloom gives you great customisation options, you can make sure that every opt-in form matches the article or the page it is displayed on.

elegant themes review
Image Courtesy of Elegant Themes

Lastly, there is one more feature that we already mentioned in our Elegant Themes review, but we feel that it is worth pointing out one more time. Bloom features a split-testing tool that allows users to compare the performance of two opt-in forms and determine which one works the best with their audience!

Monarch WordPress Plugin

elegant themes review
Image Courtesy of Elegant Themes

Monarch is a social sharing WordPress plugin that helps users increase the number of times their content is shared on social media. Social shares have numerous benefits; they can drive more traffic to your website and also help your content rank higher in search engines.

With Monarch, users can display a range of social sharing buttons on your website. The plugin currently supports more than 20 social networks, and you can display the buttons in multiple locations, including images and videos.

elegant themes review
Image Courtesy of Elegant Themes

Just like other Elegant Themes products, this one also comes with tons of customisation options. Users can choose from a range of designs, locations, and trigger options. The customisation work takes place through a user-friendly interface with many options and settings, ensuring this plugin works exactly how you want it to.

Sound like a set of tools you need?

Elegant Themes Alternatives

We hope that our Elegant Themes review managed to show you all the great benefits you get after subscribing to Elegant Themes membership. Even though Divi, Extra, and all the plugins are amazing, they may not be your cup of tea entirely.

Here are some Elegant Themes alternatives that may work for you.

For more great alternatives, make sure to read our Best WordPress Themes for Blogs guide!


GeneratePress is described as the “perfect lightweight theme for your next project.” The theme features a pretty straightforward design that allows your content to do all the talking. What users love about GeneratePress is that it is safe and secure, it is small in size, and the theme loads incredibly fast.

The best part is that you can have GeneratePress for free. The company offers the basic plan for free. But, you can also sign up for a free version that is available for $59/year or you can make a one-time payment in the amount of $249. For more information about this theme, make sure to read our GeneratePress review.


If you like the idea of having a super-fast-loading theme, but find the GeneratePress design a bit too basic, then Astra is the right choice for you. This theme has a bit more creative flair and it is great for those who don’t want to spend their valuable time designing a website.

Similarly to Divi and Extra, this theme is fully customizable and it gives users built-in page building options. Astra offers both a free and Pro version. There are multiple plans available, starting from $47.


OceanWP is a popular WordPress theme known for its convenience and ability to integrate with various plugins. Also, the theme is fully responsive, has SEO practices in mind, and works great with ecommerce websites.

The OceanWP theme is available for free. You can also sign up for a free premium personal plan for $39 or choose from one of the more expensive plans if you plan to host multiple websites.

Elegant Themes Pricing

As already mentioned in our Elegant Themes review, there are two pricing options users can choose from.

elegant themes review
Image Courtesy of Elegant Themes

The first one is a Yearly Access which costs $89 per year. With this plan, users get access to Divi, Extra, Bloom, and Monarch, as well as hundreds of website packs, product updates, and premium support. Also, all products can be used on an unlimited number of websites.

The second pricing option is the Lifetime Access plan which charges users a one-time fee in the amount of $249. Just like the previous plan, this one also gives users access to all Elegant Themes products and the ability to use them on an unlimited number of websites.

But, what does “unlimited websites” mean exactly? Users can use any Elegant Themes product on their personal websites as well as any websites they build for clients. Keeping this in mind, both Elegant Themes pricing plans are quite generous as many other WordPress extensions require the purchase of an additional license for client websites.

Last but not least, it is important to point out that users get a 30-day money-back guarantee, no matter which plan they choose. This means that you can try out Elegant Themes products and if you’re not satisfied for some reason, you can get a full refund – no questions asked!

Elegant Themes Review Wrap-up

Congratulations on reaching the end of our Elegant Themes review!

Divi is undoubtedly one of the most popular WordPress themes currently available. With your Elegant Themes subscription, you won’t only be getting access to Divi, but also to another great theme called Extra and a few more plugins that can help you boost your website performance, number of visitors, and audience engagement.

Elegant Themes gives you full control and endless customisation options for your website. If you find all those choices a bit overwhelming, you can choose from ready-made website packs and just tweak them a bit to your liking.

If you’re looking for a theme that can match any type of website and a few plugins that can help you boost your following, Elegant Themes is the right choice for you. For $89 a year, or a one-time payment of $249, you will gain access to two themes and three advanced plugins that will do wonders for your website!

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