Google is an insatiable beast that’s always hungry for more content than you have the ability to write on your own. But considering that more content is the best way to grow your blog, do you have to settle for a slower pace of growth? Not at all!
There are three options to boost your content publishing pace. First, you can hire an in-house writer if the website in question is your company’s website. The second option is to work with one or more freelance writers. And, last but not least, you can always hire a content writing agency.
The ideal solution depends on your business, but one solid option is hiring a content agency to help you out for many reasons we are about to mention. We’ve already reviewed The HOTH, and in this Content Refined review, we’re going to cover another popular content agency for bloggers.
What Is Content Refined?
Content Refined is an A to Z content publishing service which has been around for quite a while. What sets this agency apart from others is that it handles all aspects of content production, including keyword research, content writing, and formatting on a website.
In addition to this, Content Refined offers a handful of related marketing services.
Jon Gillham, the founder of the blog Authority Website Income, created the Content Refined agency. Jon has a lot of niche experience and has developed a lot of popular affiliate websites. After coming up with a content production system to help with his own websites, Jon decided to make his system available to other aspiring niche website owners so that they could boost their content production.
And Jon’s background is the first point (and perhaps the most important one) in favour of Content Refined when compared to other similar agencies. This agency was built from the ground up with affiliate marketing and niche websites in mind.
What this means is that the content you get will not just be used to fill the empty space on your website. On the contrary, you’ll be getting profitable content!
How Does Content Refined Work?
Before we get to all the details and services in our Content Refined review, we’d like to introduce you to their process briefly. Content Refined is a three-phase content production service.
The first phase is keyword research. When signing up for Content Refined, customers get to fill out a form and include all the details about their website. Then, the agency starts searching for decent keyword opportunities for your website. You can give them instructions in this phase, such as telling them to focus on low competition keywords. The first phase lasts for about a week, and once the research is complete, customers get a very detailed keyword research report.
The second phase is content production. Of course, all customers are allowed to give their tips and instructions for the articles. You can decide on the tone of the articles, length, or anything else that occurs to you. The second phase lasts about two or three weeks. Once all the content is created, customers are sent the articles so they can review them.
The last phase is content publishing. You can ask the Content Refined team to do formatting and publishing for you, or you can do it yourself. The package includes publishing content as well, so you can use this to save some extra time and get the content published faster.
Interested in giving your blog a boost? Make sure to give Content Refined a try!
Content Refined Review: Services
Now, we get to the most important part of our Content Refined review: the services that this impressive agency offers. The company strives to ensure outstanding results for all their clients, and fulfilling the content creation process is the number one priority for Content Refined.
The agency will take care of the entire process from beginning to end, and thanks to all the amazing tools they use, great results are guaranteed!
One-on-One Project Management
No matter which service you sign up for with Content Refined, you will be given your own project manager. The project manager will become your go-to person whenever you need help. This person will work closely with you to assess all your needs and come up with the best content strategy for your website.
The one-on-one project management also makes it easier for clients to communicate with the agency and get answers to any question. One-on-one project management is quite a personalised service, and there is no middleman to contend with. You’ll be able to receive responses in a matter of hours or even minutes!
With Content Refined, the client always comes first.
The first step for content creation is conducting keyword research, which is included in the content creation service offered by Content Refined. However, you can also purchase only the keyword research package and then take care of the rest all by yourself.
Keywords research is vital for SEO, and this process helps uncover the most popular phrases users are typing into search engines. By researching keywords, Content Refined is able to create an advanced content marketing strategy and develop content that will rank well.
Content Refined has its own specialised keyword research department that is focused on figuring out how to produce more tailored content to bring the right kind of traffic to the client’s website. And when we talk about “right kind of traffic,” Content Refined means traffic that is most likely to lead to conversions.
When assessing if the keywords are competitive enough, Content Refined looks at four main metrics. These are:
- Monthly search volume
- Keyword difficulty
- Domain rating or domain authority
Content Refined is looking for monthly search volumes over 500, keyword difficulty scores under 30%, cost-per-click values that are aligned with monetary goals, and an average competitor’s domain rating of under 50.
Keeping all of this in mind, Content Refined delivers a list of suggested keywords, keyword metrics, and possible article titles. Customers receive all the information on a spreadsheet that is well-organised, easy to follow, and clear to understand.
Content Refined claims that they use various metrics to ensure that the content they produce ranks highly for SEO purposes. Their optimisation process includes the strategic use of keywords, link building, and relevant information.
By researching competitive keywords, the agency can create content that’s attractive, engaging, relevant, and, most importantly, able to rank in search. In addition, they use link building techniques to increase authority.
In addition to the keyword research team, Content Refined also has its project managers and writing teams that handle content creation.
When developing articles based on keywords, the content creator makes sure to include the keyword in the article title and will then create subcategories or questions in the body of the content that are closely related and relevant to the keywords and keyword phrases.
They also ensure that the content responds to the question it was created to answer in the first place. If the key points aren’t present, the text is revised until it’s as accurate as possible, ensuring the most reliable and important details that the reader can find most helpful.
The content creators come up with at least 1000 words of content. In general, the higher the word count, the more likely is the content to rank higher in search engines. And speaking of ranking, Content Refined aims to create articles that in the top three search results on Google or at least are listed on the first page of results. This kind of ranking will ensure more traffic and more engagement for the user and, of course, secure more leads.
As we already mentioned in our Content Refined review, the agency will publish all the content unless clients request otherwise. The publishing team always makes sure to meet publisher standards for quality web content, and they break up content into paragraphs to ensure that each part is up to par.
Also, during the publishing process, the Content Refined team ensures that the title is as catchy as possible and that it will attract readers.
During the publishing process, the team also makes sure that the call to action, proper spelling and grammar, formatting, subheadings, and external and internal links are all present. Then, the publishing team formats the article on the back end of the client’s site while incorporating images and other SEO techniques to make sure it is of the highest quality possible.
In addition to creating articles from scratch, Content Refined also offers content upgrades. It is not advisable to post great articles and then let them sit. To retain a high ranking in the search engines, Content Refined recommends that you update the content on a regular basis.
Fresh content makes use of the most recent keywords and keyword phrases and ensures that the content evolves with the company, the industry, and the audience.
Failing to upgrade old and outdated content can result in lower search rankings, and the content will be viewed by many search engines as neglected. During their content upgrade process, the agency makes sure all the information is still accurate and up to date. Any missing content, broken links, or even poor spelling and grammar are corrected as well.
In some cases, Content Refined will even add up to 1000 additional words if the article needs it to rank higher.
Blogify is one of the latest services launched by Content Refined, and it is specifically geared towards companies and entrepreneurs with a YouTube presence. This new service takes your YouTube video content and turns it into blog posts that are well-written and crafted for your audience, as well as optimised to rank in Google.
Blogify is essentially another way to promote your content without having to create something new by yourself.
Sounds like exactly what you need? Make sure to give Content Refined a try!
Content Refined Review: Enterprise Tools
Content Refined offers some amazing services, but most users will worry whether these services are of good quality. As you will see a bit later in our Content Refined review, this agency can turn out to be a pricey investment. However, it will undoubtedly pay off.
As part of their process, Content Refined employs some very sophisticated marketing tools. Working with Content Refined is a good way to tap into the potential of the latest marketing tools out there, considering the fact that this software is very costly for individuals or even small teams. We won’t go into too much detail about every software, but we will give you an overview of the outstanding tools Content Refined uses.
If you run a blog or a company website, you must have heard of SEMrush, a premium search engine marketing tool. SEMrush allows you to analyze all the data needed to grow your online presence, including keywords, search traffic, backlinks, historical trends, and even competitors.
With this tool in their hands, Content Refined will be able to analyze your website, your competitors’ websites and come up with the content that will place your website on top of the search results.
If you’re interested in learning more about this tool, make sure to check out our SEMrush review.
AI and machine learning are becoming an essential part of content planning. MarketMuse is a robust enterprise software suite for planning, analysing, creating, and optimising content. MarketMuse calls itself an “AI Content Intelligence and Strategy Platform,” and it offers some incredible services such as analysing thousands of other articles on a topic in real-time to tell you what yours is missing.
Content Refined uses MarketMuse when to determine which of your posts are the most suitable candidates for getting updated. With this cutting-edge tool in their hands, Content Refined will be able always to make your content relevant and up-to-date.
SECockpit is a keyword research tool that is specifically designed to display results that will help niche websites grow. The greatest feature of SECockpit is that it doesn’t pull keywords only from Google but also from additional sources such as YouTube and Amazon.
SECockpit provides some great intel at scale when used in a marketing agency, but it is quite a pricey investment for solopreneurs or small businesses.
Content Refined Review: Pros & Cons
Now that you are familiar with this agency and all the services they offer, we’re going to shortly outline all the pros and cons of using Content Refined services.
Content Refined pros:
- A complete end-to-end service for content marketing
- Provides a project manager as a single point of contact
- Offers an optional service to handle your keyword research
- A range of pre-defined packages to choose from, as well as custom quotes for odd jobs
- Frees up your time to focus on strategy and other business opportunities
Content Refined cons:
- Content quality may be uneven
- The services they offer can be quite pricey
Content Refined Plans and Pricing
After reading about all the amazing work that Content Refined can do for your website, you may start thinking that their services must cost a lot!
Well, truth be told, teaming up with Content Refined is not the most budget-friendly solution available – but it is definitely one of the best investments you can make in your website. In this part of our Content Refined review, we’ll outline the different plans and pricing this agency offers.
New Content Packages
The best way to grow your website is through the continuous publishing of quality content. For brand-new content, Content Refined has three different tiers of content creation packages:
- Six Months
- Twelve Months
Each of these tiers has three different packages based on the number of posts you’re looking for:
- Four posts per month (4,000 words)
- Eight posts per month (8,000 words)
- Twelve posts per month (12,000 words)
On average, you’ll be paying about $0.08 per word with Content Refined. If you’re looking to save some money on the packages, Content Refined offers a lower price for those who can do keyword research on their own and create their own article titles. These plans include all other services, such as content creation, optimisation, and publishing.
Keep in mind that you will get slightly better per-word rates when you commit to a larger number of posts, and if you choose a yearly plan, you will get a 10% discount on any package you choose.
However, unless you’re entirely sure that you’ll need Content Refined services for an entire year, you should start with a monthly plan and see how things work out.
Keyword Research Packages
If you need help with keywords only, Content Refined offers three keyword research packages.
These packages are excellent for those who have other ways to get content written, such as freelancers. Content Refined can do all the research for you and provide you with content plans of 10, 20, or 30 articles.
These packages also include a detailed analysis of your site’s keywords, backlinks, and articles; your competitors’ keywords, backlinks, and articles; and actionable keyword opportunities.
If these packages seem too expensive for you, keep in mind that you can also do all of this research by yourself. There are numerous tools out there, such as LongTail Pro or SEMrush, that can help you achieve the same results as Content Refined team would.
Is this pricing something your budget can handle?
Content Refined Alternatives
If, for any reason, you decided that Content Refined is not the right choice for you, we would like to provide you with a few alternatives.
The HOTH is an acronym for “Hit Em’ Over the Head.” This innovative SEO agency is capable of fully managing your business’s online presence and SEO. The best thing about The HOTH is that the company offers numerous services, and you can pick and choose the ones that suit your needs best. For example, you can hire this company to write blog posts for you and generate backlinks, or you can have the company run a Google Ad campaign to generate new leads.
To find out more about the amazing services that this agency offers, make sure to read our HOTH review.
Hiring freelancers is a much more affordable option than hiring a content writing agency. You can find writers who are willing to write for much cheaper rates than what Content Refined charges. However, keep in mind that, in some cases, cheaper per-word rates may also mean lower content quality.
Also, not all freelance writers are experienced in keyword research and SEO, so you might have to do that part by yourself.
If you believe that hiring a freelancer is the right choice for you, make sure to read our Fiverr vs. Upwork review to see which platform suits your needs the best!
And of course, this last option is the most affordable option. If you already have some knowledge about SEO, keyword research, and content writing, you can do some or all of the work by yourself.
However, you may need to sacrifice a lot of your free time to make this possible. If you do decide to go for this alternative, we strongly recommend investing in quality tools that will help you with keyword research and content optimisation.
Content Refined Review: Wrap-Up
Congratulations! You’ve reached the end of our Content Refined review.
Keyword research and content writing can turn into a full-time job, and it’s very hard to set aside free time to focus on this by yourself. Content Refined is a good option if your time is currently spread thin and you want to delegate all content creation activities to keep your site growing. Acting with a company that is dedicated to daily publication plans, as well as having a common point of contact, saves a ton of time!
Content Refined can handle numerous tasks for you with one simple monthly payment:
- Keyword research (optional)
- Headline writing (optional)
- Creating a content plan (optional)
- Writing posts
- Editing posts
- Finding images
- SEO optimisation
- Adding links
- Scheduling posts
If you’re able to spend a couple hundred dollars every month for these services, then Content Refined is definitely a decent choice to look at. Working with this agency will undoubtedly help improve your content publishing and boost your ranking on search engines.
As a result, your website will start attracting more and more visitors that you’ll be able to convert into customers. Ready to put Content Refined to the test?