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Anyone new to the world of online marketing is bound to ask some of the same questions over and over. By far, the most common one that we hear is: “How do I choose the right niche?”
If this is a question that you’ve found yourself asking, then you’ve come to the right place!
There are plenty of great niches out there to choose from. However, some are going to give you more opportunities for success compared to others. If you aren’t sure where to start, we have gathered all of the information on the best niche markets that you need to know to make an informed decision!
What is a Niche?
Not sure what a niche is? Simply put, a niche is the specific topic that you’ll be covering on your website.
It’s important to choose a niche, as this will help you cater to a smaller segment of the market and help search engines like Google understand what your site is all about. Narrowing in on a topic will bring in visitors who have a shared interest. By not choosing a niche, you risk targeting content for too many people. Nobody wants to have to spend time examining your site to see if there is anything for them to read and learn from!
There are a lot of niche markets out there, but the two biggest concerns to think about are competition and monetisability. Competition relates to whether or not you will be able to beat the competition that already exists (and continues to get established) within that niche. Monetisability refers to whether you will be able to monetise the niche with solid affiliate offers or products and services of your own.
When it boils down to choosing a niche, you need to find a proper balance of the following three criteria:
- Is it something that you are knowledgeable or passionate about?
- Will you be able to compete with preexisting content?
- Can you make money from choosing this niche?
All of the best niche markets that we are about to outline give you some advantages in the latter two points. That first point, whether you are knowledgeable or passionate about the subject, will be the element that helps you choose which one to pick!
When you pick from one of the best niche markets, it’s really important to find one you actually want to write about. You may think that you can pretend to be interested in something for the trade-off of making money, but writing about something you lack enthusiasm about will only drag you down and limit your opportunities. If you don’t care, it’s hard to stick with it long-term!
So, keep your personal opinions and experiences in mind as we jump into the best niche markets!
10 of the Best Niche Markets
We’re going to cover the best niche markets that combine monetizability with competition that you can work with! In addition to providing some niche market ideas, we’ll also be giving you some ideas on how to narrow it down even further.
Personal finance is one of the best niche markets to choose, for several reasons. Notably, personal finance is becoming a much more accessible topic for the masses. No longer do you need to know everything about investing or be willing to pay for a financial advisor. Since so much information is available at your fingertips, anybody can take control of their finances!
Some common topics that are covered in personal finance niches include:
- Investing for retirement
- Investing in the stock market
- Getting out of debt
- Managing student loans or mortgages
- Saving money on a regular basis
The investing for retirement topic is one of the best sub-niches to break into if you’re going to choose this route. The FIRE sub-niche, which stands for Financial Independence, Retire Early, is filled with individuals who want to maximise their earnings and investments so that they can stop working at a younger age. This has become an entire movement, filled with people who are ready to take control of their lives and finances.
There are various ways that you can monetise the FIRE sub-niche or the personal finance niche in general. Since readers of this topic are in the business of making money, they are often willing to spend money to make money. You can find success in selling personalised financial plans, one-on-one coaching, budget overviews, and other services. Alternatively, you may be able to find some great affiliate links to advertise for services such as banking apps and money analysis reports!
Personal finance is a niche where you’ll want to ensure that you keep up-to-date with the latest information. It is a topic where you’ll need to prove your knowledge, as readers will be trusting you with a pretty big part of their lives.
So, we recommend going through some online learning courses to polish up your skills. Udemy is one of the easiest places to do this, as you can choose between free courses or earning certificates through paid learning. Check it out here!
Productivity & Personal Development
People will always be trying to get a handle on their personal finance. Another topic that people need a lot of help with is productivity and personal development. Not only is this a much-needed niche, but it’s also one with plenty of areas to explore!
Some things that people look for in productivity and personal development niches include:
- Scheduling advice
- Goal tracking
- Life coaching
- Personal fulfillment and motivation
Time management is another topic of personal development that makes a great sub-niche. We are all so busy and it can be hard to keep track of it all while making time for the things that matter. You can centre an entire blog just around time management, or sprinkle it throughout your content!
You can also narrow it further to focus on specific ages. The mother of five will want a different productivity approach compared to the university student.
Some affiliate marketing ideas for this niche include things like agendas and calendars. However, the real money that can be made in this niche comes from selling things like personal coaching plans and one-on-one check-in sessions with a life coach.
Weight loss has long been a popular pick among the best niche markets for not only bloggers, but also journalists, authors, and vloggers. The goal of losing weight or staying healthy through diet and exercise will continue to be popular, especially as our culture maintains such a focus on food.
Studies have found that more than 45 million people start a diet every single year and that the industry is a multi-billion dollar one. That means that the people seeking weight loss advice are more than willing to invest in themselves, making it a great market to break into.
Some of the topics included in weight loss niches include:
- Weight loss specific fitness tips and workout guides
- Healthy recipes
- Buying clothes for weight loss
- Losing weight after pregnancy
It’s also possible to blog about the different trends that go on in the weight loss community. This will often look like popularized diets, which may change as time goes on. One very popular diet – and sub-niche in the weight loss world – is the ketogenic diet.
The keto diet, which focuses on low-carb intake and high fat, has been considered a beneficial one that will help with weight loss and disease management. Since it’s so specific, readers may be eager to learn about more recipes that they can make, as well as unique success stories.
As we mentioned, people reading weight loss websites are a great audience to monetise. There are so many products that you can sell through affiliate links, including:
- Recipe books
- Kitchenware appliances
- Workout clothing
- Fitness equipment
You can find plenty of products like this on different affiliate marketing hub, including Amazon Associates.
Another option is to create your own content to sell. This may include recipe guides, video training courses, coaching, and more!
A close relative to the weight loss niche is fitness. Of course, it’s worth considering fitness as a separate niche, since not all of those interested in fitness are trying to lose weight. This niche is more catered towards people looking to get stronger, tone their bodies, or prepare for specific fitness goals.
Some examples of topics to explore in this niche include:
- Strength training
- Marathon training
- Triathlon training
- Recipes for bulking up
- Gym or workout guides
- Body building guides
There are dozens of different target audiences within the fitness niche. Some will cater to women, others to men. And within these options, you have different goals to talk about, as well as different age groups.
One increasingly popular sub-niche to explore here is the exercise for women over 50 niche. This is a sub-category that is left out of traditional fitness blogs, as the 50+ body will have very different goals than those in the 20-40 range.
The ways to monetise this niche are similar to the weight loss niche. You can sell your own fitness and nutrition guides, while also promoting affiliate links for various different products.
Another way to branch off and monetise this niche is to upload your own YouTube videos. How-to workout tutorials have become incredibly popular due to the COVID-19 stay-at-home orders, as many have needed to resort to at-home workouts. So, if you’re willing to get into vlogging and video, you may have even more potential to reach success!
You can take a look at our vlogging guide here to learn how to get started.
Some website niches are directly tailored to the online business world as a whole. While this may seem limiting, there are various pathways that you can take depending on your personal interests!
The online business niche works great if there is already something you’re eager to sell. For example, you may have your own shop or have connections to somebody who would like to sell products online. Other examples include:
- Dropshipping websites
- Online course websites
- Marketing agencies
Alternatively, you can create a website dedicated to affiliate marketing. This will depend on you being able to create a site that showcases your reliability as someone who can recommend great products.
One of the best ways to do this is to create high-quality, informational and resourceful content. Take We Are The Curious as an example! While we feature various methods of affiliate marketing, we are sure to back up each product with detailed explanations on how it can directly influence your work.
Take a look at the video below to learn how an affiliate marketing website can bring you to success.
As we continue to move forward into the future, technology only gets better and brighter. So, it makes a lot of sense that technology would be one of the best niche markets to explore!
Technology niches often look at new advancements in science, typically in the form of reviews, buyers guides, and explanations of the products themselves. Some will also dig into the technology of the past, as this is a sub-niche in itself!
A very popular sub-niche in the technology world is drones. These flying and recording products have boomed in popularity over the past decade, and continue to cause quite a stir. Drone sub-niches often focus on drone photography, the legal aspects of operating drones, and exploration.
One benefit of choosing this niche is that it’s a market with a lot of monetisation options. Technology tends to be on the pricier side of affiliate products. For example, you may be promoting $1000+ drones on this niche, compared to promoting $50 yoga mats in the exercise niche. This means that your overall commissions will likely be much higher, giving you more of an income with fewer sales.
Our favourite aspect of this niche is that you’ll never run out of topics to explore! New technology will continue to emerge, giving you an entire future of content at your hands.
Beauty content creators have been causing quite a buzz in the online world over the past few years. With highly talked-about content creators like James Charles and Jeffree Star making the news every few months, it’s become an online space that people are clearly invested in.
While beauty may seem like a limiting topic, this couldn’t be further from the truth! There are plenty of ways that you can spin beauty, including:
- Hair styling
Depending on your knowledge, you may want to consider zoning in on one of the topics listed above. From there, you can choose to delve into an even deeper sub-niche, such as natural makeup. This sub-niche is increasingly popular, as it helps people feel great about their faces while simultaneously avoiding the more intense looks that come with other makeup sub-niches.
While you can create a beauty blog or website and leave it at that, this is another niche where we recommend moving towards vlogging in addition to your site. Beauty tutorials can bring in millions of views on YouTube, as it is a more visual art than most niches.
To remind you of the popularity of beauty vlogging, you may be interested to learn that in 2018 this type of content brought in more than 169 billion video views. Even more impressive, 60% of this came from smaller accounts, rather than big brands! Think of the potential!
Other ways to bring in income from beauty blogging include affiliate marketing and sponsorships. Plenty of makeup brands create branding deals with content creators to promote their products, giving you opportunities for high-paying sponsorship deals. You can also promote products and accessories through affiliate marketing.
While fashion is sometimes clumped in with the beauty niche, we think that it’s a topic that deserves its own classification.
The fashion niche is great for two reasons:
- People always need to buy new clothes!
- Fashion is constantly evolving, giving you endless topics to write about.
You can take this approach in various directions. For example, many fashion blogs focus on big events like New York Fashion Week or celebrity style in general. Others are much more intimate, focusing on clothing for certain populations.
One sub-niche example when it comes to fashion is dressing for fitness. The athleisure industry as boomed as a style trend, making it a popular corner of fashion and not just in relation to going to the gym!
You’ll want to build a large social media presence if you’re going to pick fashion as your sub-niche. This is because most visitors who are interested in exploring your content can be found on platforms like Instagram and Pinterest. You’ll want to be sure to start using Tailwind as soon as you start blogging about fashion!
You can click here to learn more about how this can help build your online presence.
The survival niche may seem like an outdated topic, but there remains a very dedicated group of people who are interested. Recent world events, including the coronavirus pandemic, have encouraged plenty of individuals to start thinking about topics related to survival, making it an especially great time to break out into this market.
There are a few specific routes that you can take when writing for survival. They include:
- Camping and wilderness exploration
- Outdoor cooking
- Emergency preparedness
- Survival prepping
- Bulk buying for prep
One enduring way to make money from this niche is to spend time promoting various products needed for survivalists. A popular one to start with is the bug out bag, a.k.a. the “go bag.” These are the bread and butter for most survivalists, as they are the starting point for prepping in the event of a disaster.
Alternatively, survival in relation to camping is a much more tame sub-niche to explore. You can get as in-depth as you’d like, going from basic camping information to camping in more extreme and advanced locations.
Even those with limited interest in actually pursuing survival may find entertainment in YouTube videos. Plenty of content creators have begun filming themselves in their own survival situations, making it a different route to explore. For an example of what we mean, check out the video below!
There are plenty of niches that come and go in terms of popularity. One that remains constant, while still feeling the ebbs and flows, is travelling. Considering how limited the opportunity for travel has been throughout all of 2020, we suspect that it’s about to boom again as international borders start to open up and consumers get ready to move again.
Travel bloggers can explore various elements of the activity. These include:
- Packing tips
- Hotel and airline reviews
- Specific country reviews and guides
- Travel safety
If you’re eager to combine niches, you may also want to look into the personal finance aspects of travelling. Saving up enough money to take trips is a common question asked online. From here you’ll be able to explore how people make money while travelling, or even showing your target audience how to monetise their own travel plans through vlogging!
Quick Tips for Picking a Niche
Picking a niche isn’t as simple as flipping a quarter or going with the first thought that sticks in your mind. We have a few simple tips that you’ll want to consider before making the ultimate niche-picking choice!
Look at the Affiliate Marketing Potential
Plenty of content creators make most of their money through advertising revenue or sponsorships. However, it’s also important to ensure that there are opportunities for affiliate marketing before you start.
Take a look at affiliate programs like ShareASale or Clickbank before making your final decision. You’ll enter the niche with a better understanding of what is out there to promote, while also doing research of your own!
Get Ready to Do Analysis
Analysing your traffic is a key part of blogging. So, before you get your site up and running, it’s important to invest in some analysis trackers. This will ensure that your niche is working in your favour.
SEMrush is one of our top picks for analysing the competition and your performance. It allows you to do everything from SEO building, content marketing, and more! Take a look here and decide if it’s right for you!
Follow Your Heart
As we mentioned above, it is essential to go with one of the best niche markets that actually speaks to you as a content creator. If you have no interest in travel, then it wouldn’t make a lot of sense to build a website that is devoted to it.
Pick a niche that inspires you to create content. This will help your future writing and site development, as you’ll actually want to build upon it.
Sometimes, you have dreams of picking a niche that’s not very profitable. In this case, we encourage you to dig deeper and try and find a sub-niche within your interests that may be more profitable than the wider niche itself.
Thinking it through upfront can save you years of wasted time, money, and effort!
Best Niche Markets Wrap-Up
Our list of the best niche markets is here to remind you that there are plenty of topics to explore when you’re writing on the internet. It’s important to decide which niche you want before you start building your site, as it will allow you to create a space on the internet that caters towards a very specific population.
To summarise, you’ll want to focus on three things when deciding your niche:
- Personal preference
- Ability to compete
If you find a topic that you’re eager to write about, you can make you money in, and offers you the space to compete, then you’ve found a gold mine!