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If you’ve managed to stumble upon this piece about the benefits of blogging, then odds are you’ve heard people suggest to you over and over again that blogging is worth a shot. Whether you’re already planning out a blog in your head or you’re still not convinced, we’re here to share what makes blogging worthwhile.
What was once considered a hobby, online diary, or means of self-expression for individuals is now a powerful inbound marketing tool. You may have been told that blogging can be used for things like growing traffic and attracting new customers. But is it true?
Let’s take a look at the various benefits of blogging to see if all of the wonderful perks you’ve heard about are true.
Spoiler: they are!
The Benefits of Blogging
As we mentioned, blogging can be a great way to write your thoughts and feelings on the internet as a form of self-expression. Personal blogs that are just-for-fun are an awesome way of exploring your creativity and having fun online. However, we’re going to be looking at the benefits of blogging for those with a business or who are trying to find new marketing techniques.
1) You Can Boost Organic Traffic to Your Business Website
If you already have a website dedicated to your business, you might think that creating a blog is just an unnecessary step in building your online presence. The truth is actually the opposite!
Creating a blog adds another excellent traffic source to your business website. It’s much easier to create SEO-friendly posts on a blog compared to a business website, as you’ll have the consistent need to create more content.
Using a blog can also give you the opportunity to explore new products or services with potential customers. It can add credibility to the content that is already on your business website, and give viewers a chance to understand your products or services before they even know how much they need them!
2) You Can Build Your Website’s Domain Authority
Increasing your Domain Authority is an important way to help boost your website’s ability to reach the top page of Google. A higher domain authority increases your odds of ranking for important keywords.
One of the things that come into play when calculating your domain authority is the use of backlinks. Using inbound and outbound links throughout your blog and linking back to your main business website is a simple way to increase your domain authority score.
Take a look at the video below to get a better understanding of domain authority!
3) You Can Grow Your Business’s Credibility and Trust
People who purchase products or services from businesses want to know that the people behind the store are committed to their product. Blogging as a business is a way to share with your audience and potential customers that you understand why your business matters. You’ll also build trust while you’re at it!
Creating honest and open blog posts about your business, its products/services, and the backstory of your company will encourage people to see your business for all of the hard work that you have put into it.
4) You Can Accumulate Industry Contacts Through Blog Outreach
We’ve reached a time where almost everybody has either written a blog or read a blog at least once in their lifetime. So, there’s a huge change that people in your industry are already blogging! It’s time to join them.
Through content marketing and social media, you’ll have an easy time chatting and connecting with industry contacts. Build up a community where you can comment on or share others’ posts, and they will do the same for you! Not only will this help boost your blog’s popularity, but you’ll also develop in-depth connections in the industry.
Another great way that you can use blogging in business to your advantage is to reach out to potential guest bloggers for more blog content. Have somebody in the same industry as you come onto your blog to chat about a topic that’s important to them while tying it all back to your business.
Having regular guest posts is a great way to market your products and you as a brand. Both you and the guest blogger will gain from this.
Take a look at the Neil Patel video below to get a better understanding of how guest posts can be advantageous to your blog.
5) You Can Use Analytics To Learn About Your Audience
What does your audience (or potential customer) actually want? If you use your primary business website to try to understand these types of things, then there’s a chance you’re missing out.
Using analytics to learn about your audience is one of the most powerful benefits of blogging. You’re able to get a better idea of what kinds of things your audience is clicking on, what they respond to, and, most importantly, what they don’t respond to.
Blogging platforms like WordPress make it easy to see all of your analytics from your dashboard. Alternatively, you can use Google Analytics for another way to see complete information about the traffic on your blog.
One of the things that this analytics report lets you see is where your traffic is coming from. Are they all local visitors, or do you have plenty of traffic from other countries? Use this to develop your products and services to ensure that they’re within reach of everybody that visits your site.
In addition to analytics, you can also use your blog to ask! That’s right – encourage your audience to comment, message, or re-post your blog posts on social media with their thoughts and opinions. Ask what they think is missing from your current website, products, or services. This will also help build trust and credibility, as you’ll be showing your audience that you care what they think.
Watch the following video to better your understanding on utilizing analytics.
6) You Can Build an Email List of Interested Prospects
One of the most simple and helpful features of blogging is your ability to build email lists. You can do this through multiple pathways. Here’s a quick list of the ways that you can create email lists:
- To sign up for newsletters (both for your blog and your business)
- To have people sign up for early access to products/news
- To get access to exclusive content
Email lists have been at the top of effective blogging marketing tools for ages. Why? Because it’s easy and low commitment to give someone your email address, and you may get something worthwhile from it. Think of all the times you’ve seen a catchy subject line and felt compelled to read the entire email. Now imagine your own emails in the inbox of thousands of customers! Think of the potential.
Start building your email list right away. It can be as easy as adding a box for people to write their emails. You can also advertise that you’re creating an email list on your main business site and through your social media accounts.
But how do you know what to use your email list for? Utilize the analytics we just mentioned to get a good understanding of what your audience wants. Use this information to grow your email list content and to utilize another one of the huge benefits of blogging!
7) You’ll Own the Conversation About Your Brand
Any successful (or failing) business is going to have people talking about it. From online posts in forums to lengthy Twitter threads, your brand may already have online chatter, both good and bad. So, how do you control the narrative? You write about it!
Get ahead of the general public by writing about your brand. Keep in mind that blog posts are one of the best ways to stay in control. Places like Facebook and Twitter are typically used for shorter conversations, and it can be easy to try and argue with people on social media. Blog posts give you the opportunity to write as much (or as little) as you want, all while owning the conversation.
Using your blog to own the conversation will also help you control your brand. You want your content to be the first thing that comes up when people search your name or your business’ name. Having a blog means that you have more content to pop up when your brand gets searched!
By using the benefits of blogging to your advantage, you’ll always stay ahead of the competition and make sure that you have a say in how your brand is talked about online.
8) Make Money Through Blogging in Business
Another benefit of blogging is the ability to actually make money! You can use your blog as a secondary source of income through the many various means of monetizing blogs. So, even if your blog isn’t boosting direct sales for your business, you can still make money from the traffic you’re generating.
Advertisement revenue is the easiest way to make money from your blog. Utilize services like Google AdSense, as they will pay you to keep ads up on your blog! You make money each time a visitor clicks on ad advertisement. You barely have to do anything!
You can also utilize affiliate marketing. This is when you link to products online and earn money each time a visitor clicks on the link and buys the product. Amazon’s affiliate marketing program makes it simple to do this, as you can choose from thousands of products on the online retailer.
It’s important to remember that you should only be recommending products through affiliate marketing if you think that are relevant to your audience. For example, you wouldn’t recommend beauty supplies if you’re a finance business, and vice-versa. Furthermore, don’t recommend products or services that you wouldn’t actually use yourself – it’s not worth sacrificing your audience’s trust for a quick buck.
Keep your clients and customers in mind when suggesting products, or you might just steer them away.
We recommend using more than just one of the examples above. Some people may be using ad-blockers, or they might just not be eager to buy products that are recommended to them. So, use a combination of money making techniques on your blog to thrive.
Questions and Answers About the Benefits of Blogging
So, now you know that there are tons of great benefits when it comes to blogging. But if you’re a beginner to the world of blogging, odds are you have some questions!
Here are a few of the most common questions that people who are trying to enter into the world of blogging for business often have.
Why is blogging important?
The benefits of blogging that we listed above are some of the many reasons why blogging is important in today’s world. However, there are far more reasons than just these simple benefits!
First and foremost, your online presence is more important than ever. Blogging for marketing and blogging for business are tools that have to be utilized just to keep up with the competition. Our society uses the internet for almost everything nowadays, and there is no better time to learn how to use it.
Blogging is also a simple way to promote your website and brand. People want to hear more about what you have to offer, and the longer formats that blogging provides will give you the opportunity to do this.
Here are a few of the other reasons why blogging is important:
- It helps your business come up first in search engines
- It gives you a way to expand on your products or services
- It’s a great way to utilize content marketing
- It’s easy to share on social media
- You can build connections in the industry that you wouldn’t have found before blogging
- It proves that you care about your business
Is creating a blog worth it?
We won’t lie. Learning how to start a blog can take a lot of time and energy. You need to do everything from registering a new domain to writing lengthy content. However, it’s such an invaluable tool for growing your business that all of the investments are sure to pay off in the end.
Take some of the money that you’ve made through your business and re-invest it into starting a blog. It doesn’t have to be a pricey way to boost your business, but it does deserve your time.
One of the best benefits of blogging is that it will eventually get easier. Once you nail the essentials of SEO and have a template that you’re happy with, you’ll be able to spend less time worrying about creating a blog, and more time with simply maintaining it. Plus, all the content you produced before will perform better as your website gets higher domain authority, resulting in a compounding effect.
Are the benefits of blogging better for some businesses or industries?
When it comes to which businesses and industries will benefit the most from blogging, it’s more about the audience than anything else. If your target audience is between the ages of 16 to 65, odds are they’re paying attention to blogs.
While most people visit blogs regularly, the majority of people who use blogs are within the 30-39 age group. If your target audience is within this group, then you should have started a blog yesterday! But don’t worry, it’s never too late.
You also have to consider what type of content you’ll be creating. Visual-heavy businesses may do well when it comes to blogging, as visuals gives them a better opportunity to post videos and photographs while also having a place to explore the content further.
Here are some of the businesses and industries that might benefit the most from blogging:
What businesses and industries won’t be helped by the benefits of blogging?
Still not convinced that blogging will help your business? We spent a lot of time researching different businesses and how blogging can help (or hurt) them, and guess what? There’s no one business or industry that can’t benefit from blogging.
Some business owners may think that their target audience doesn’t use the internet. Sure, you may have an audience of 65+ seniors, but that doesn’t mean a handful of them aren’t blogging! You’ll be able to connect with potential customers that you never would have found if you hadn’t started blogging.
Having even a simple blog will also give you more to share on social media. It’s nearly impossible to run a business and not have some sort of social media profile. Why not create more content to share?
In conclusion, virtually every business and industry can find a way to benefit from blogging. It may be trickier for some, like when your audience isn’t online as much, but you’re missing out on a lot if you aren’t blogging.
The Benefits of Blogging Are Well Worth Your Time
Blogging is a no-brainer when you consider all of the great blogging benefits that we’ve outlined in this post! To summarize, below are some of the most important benefits you’ll find through blogging.
- You’ll boost organic traffic to your business website
- You’ll build your website’s domain authority
- You’ll grow your credibility and trust
- You’ll get plenty of industry contacts
- You’ll learn a lot about your audience
- You’ll grow your email list
- You’ll be in control of your online brand
- You can make money through multiple sources
We love blogging for business growth. Of course, it’s important to note that blogging isn’t the only thing that you can do to grow!
It can be easy to get swept up in the newest or trendiest way of marketing your site, but don’t let it keep you from your other methods of promotion. You still need to stay on top of your other marketing and sales tactics, like social media posts, offline advertisements, and by building genuine connections through business development and networking.
Creating a blog for your business is one of those things that you’ll regret not doing sooner. You’re going to find a whole new way to connect with your audience, grow your business, and gain handy analytics that you can’t get anywhere else.
So, what are you waiting for? Start enjoying the benefits of blogging today!