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6 Successful Affiliate Marketing Website Examples (And How to Follow Their Lead)

13 Mins read

Featured image courtesy of Unsplash.

We talk about a lot of different ways to build a booming website over at We Are The Curious. Sometimes, though, the only way that you can really understand the potential of a business idea is to see what has worked for others.

In this post, we’ll be doing exactly that! We want to share several affiliate marketing website examples to show you what’s possible. We have carefully chosen a handful of websites that highlight different strengths in the affiliate marketing website business so that you can take inspiration and become even more motivated to start your own thriving blog!

What is an Affiliate Marketing Website?

There are endless different ways to create a website and make money off of it. Some people make simple blogs and hope to gain sponsors, while others create full dropshipping websites. One of the more reliable and tried-and-true ways of making money online is by creating an affiliate marketing website!

Affiliate marketing is when you promote the product of another business on your own platform. You will post the products or services using a unique link to signal to the business that traffic is coming from you. Whenever a shopper clicks on this unique link and makes a purchase, you’ll earn a commission on the sale!

The amount of money you can make will depend on your commission rates and how many products you sell. This means that you’ll want to feature affiliate links for different products (at different price points) while also adding fresh content regularly to keep people coming back for more.

Dabbling in Affiliate Marketing

Many site owners don’t own specialised affiliate marketing websites, and choose instead to sprinkle affiliate links throughout their posts. For example, a travel blogger might have an affiliate deal with a hotel booking company. She may mention this service in all of her posts where she stays in a hotel. This method is a great approach, as it shows your followers more in-depth reasons why the product is worth trying out.

Other websites make a name for themselves by being a go-to place for product and service recommendations. They advertise themselves as shopping sites rather than blogs, and readers often know that they are in the business of promoting products. These sites are almost entirely affiliate marketing websites.

Before we dig into some of these amazing affiliate marketing website examples, we thought we’d go over some of the reasons why you should consider starting your own. Here are a few of the biggest affiliate marketing perks:

  • You don’t have to spend a lot of money to make a lot of money.
  • It can become automated/passive after some time.
  • Affiliate programs and links are available in nearly every niche.
  • It’s easy to scale and grow once you find a niche that works for you.

Creating an affiliate marketing website is a great way to go about making money online. However, it’s important to remember that it’s not as easy as linking to products and suddenly making hundreds of dollars per day! Like with any other business, affiliate marketing takes time, patience, and research.

Ready to get some ideas flowing?

6 Affiliate Marketing Website Examples

The following affiliate marketing website examples have been taken from various niches to give you an idea of what sort of sites you can expect to find out there!


Almost everybody, no matter what different corners of the world your from, has heard of The New York Times Company. This media corporation is best known for its newspaper, The New York Times. What some may be surprised to hear, however, is that they’re also home to radio stations and other ventures. One of these is a huge affiliate marketing website!

Wirecutter is a product review website owned by The New York Times Company. The affiliate marketing site was founded separately in 2011 by Brian Lam, and was later purchased in 2016 for $30 million! To amass this much value in only five short years is quite the success. It also proves that the business of affiliate marketing is a popular one.

Part of the current success of Wirecutter is based on its affiliation with an already trusted source in The New York Times. With that said, they consistently put out incredibly high quality guides to different products, giving anybody the urge to visit Wirecutter before they make a purchase!

Wirecutter is a jack-of-all-trades kind of affiliate website. Categories that you can find there include:

  • Sleep
  • Electronics
  • Home & Garden
  • Kitchen & Dining
  • Money
  • and more!

Having this many categories can be a risk for some smaller websites or new entrepreneurs, as it makes it tougher to establish your website in a niche market. After all, you can’t belong to a specific niche in the affiliate marketing world if you try to tackle every niche at the same time!

This strategy works well for Wirecutter because visitors trust that they can visit the platform for anything and everything. They also have a “Popular” tab that gives you the best from every category, making it even easier to weed out the products you don’t want.

Image courtesy of Wirecutter.

What we like about Wirecutter:

  • The template of the website is similarly designed to the New York Times website, helping to make it feel more familiar and trusted
  • It offers a wide variety of products to suit the needs of any shopper
  • It offers a daily deals section, making it worth your while to visit frequently
  • Products are described in detail, making you feel more confident in your purchases

What we don’t love about Wirecutter:

  • There are so many categories that it’s be impossible to explore all of it

Visit Wirecutter here and see for yourself!

Niche Pursuits

Are you eager to learn more about owning a website while also supporting an affiliate marketing website? Niche Pursuits is the place for you!

This is one of many affiliate marketing website examples that will help you find products directly related to growing your own website. The site’s primary niche is related to business tools, and they have found a great way to explore it in a reader-friendly way!

Our favourite element of Niche Pursuits is how they explore each service or product. Rather than making “best of” lists or explicit affiliate marketing advertisements, Niche Pursuits digs into every product they promote to truly make visitors feel as if their needs are being heard. They use case studies on almost all of their affiliates, showing you the good (and bad) of everything.

Niche Pursuits also has other ventures that you may feel like sticking around for. This includes interactive social media channels and the promotion of educational podcasts!

Image courtesy of Niche Pursuits.

What we like about Niche Pursuits:

  • They have centered themselves in a very popular and in-demand niche
  • Their website template reflects the type of content they are exploring
  • They offer more than just guides (such as a podcast)
  • They go in-depth on the products they promote

What we don’t love about Niche Pursuits:

  • The amount of content on their home page can feel a little overwhelming for people new to their niche
  • Their categories for content does not differentiate guides very well, forcing you to go digging for the exact information that you need

Explore Niche Pursuits for yourself to see what you think!

Improve Photography

This affiliate marketing example advertises itself as “A photographer’s paradise.” This means that potential visitors are instantly aware of what niche they’re entering: photography!

As you might have guessed, Improve Photography promotes all things related to cameras and photo taking. So, some of their affiliates are for photography guides, camera gear, and more. They also link to a Facebook group that has been designed as a community for photography lovers.

This site is an excellent example of how to thrive within your niche. In addition to promoting great products, you can tell that Improve Photography genuinely believes in the mission of helping other people grow as photographers. Beginners are made to feel as welcomed as the experts (if not more so) and there is content for people at every level!

Image courtesy of Improve Photography.

What we like about Improve Photography:

  • They have built an entire community for people interested in photography
  • They explain their process behind promoting certain products
  • They advertise places outside of the main site for users to visit

What we don’t love about Improve Photography:

  • Their website theme, while easy to read, is a bit basic for a website promoting a visual art

Do you want to improve your photography (or check out a fantastic affiliate marketing site)? Well, head on over to Improve Photography here!

Succulents and Sunshine

Just by taking a look at the title of this affiliate marketing example, Succulents and Sunshine, we’re sure that you had a smile brought to your face! This site does a great job at letting us know what niche it exists within while also showcasing a cute and uplifting name.

Succulents and Sunshine is, you guessed it, a website promoting all things relating to succulents. The world of succulent care is a lot more complicated than most of us would think, and site owner Cassidy does a great job at catering to people at all stages of plant care.

In addition to providing visitors with complete guides on succulent care (and a handy FAQ page), Succulents and Sunshine offers affiliate products such as:

  • Succulent gift ideas
  • Ebooks
  • Colouring books
  • Macrame plant hangers
  • And more

There are lots of products that can be sold while catering to succulent lovers. What this website does best, however, is sell ebooks! The site owner and author has collected all of her handy information and designed carefully curated ebooks to help visitors feel like they are truly learning everything there is to know about succulents.

This type of approach to affiliate marketing can be great! If you consider yourself an expert in your niche topic, then there are few better ways to prove it than by writing original content and selling it! In combination with affiliate products from other sellers, Succulents and Sunshine proves that it deserves to be at the top of the list of succulent websites.

Image courtesy of Succulents and Sunshine.

Things that we like about Succulents and Sunshine:

  • The design of the website is adorable and on-brand with the niche
  • It is competing in a very singular niche, which gives it power
  • It provides fantastic information on its blog while also selling more easy-to-consume content
  • The owner has an equally popular YouTube page, proving that it thrives on social media

What we don’t love about Succulents and Sunshine:

  • Much of the success of this website comes from original ebooks. This is a great strategy, though it relies less on affiliate marketing and more on general content creation

Want to learn more about succulents and take a look at this creative website? Head on over by clicking here.

Nerd Fitness

Fitness, weight loss, and all things athletic is a niche topic for websites and affiliate marketing sites that will never stop being popular. This means that it’s a tough market to break into, but one where you can find plenty of success if you do. Nerd Fitness has managed to find success and establish itself in the wide world of fitness sites.

This website targets a unique set of individuals who want to lose weight, get strong, and boost their health. While the name might imply that it is for nerds, it’s really for anyone who might not have felt catered to in other fitness spaces. It encourages visitors to embrace the challenge no matter where their starting point is.

Nerd Fitness sells various at-home workout routines and live-streamed workouts with coaches, as well as offering a supportive community. Their sales mostly come from these fitness guides, which are promoted well throughout the site. They feature real-life stories of success, as well as informational guides on things like diet and exercise.

This website also does a fantastic job of sharing its creative side. In sticking with the “nerd” theme, the aesthetics of this website are similar to comic book typography and feature imagery that any average Joe will find appealing.

Image courtesy of Nerd Fitness.

What we like about Nerd Fitness:

  • Their site design is very unique and appealing
  • They offer in-depth information while also providing a supportive community
  • Their content proves that the niche is filled with oppertunity
  • They have a dedicated social media community

What we aren’t loving about Nerd Fitness:

  • Some of their site pages are a little too busy and promote too many products, which can be distracting

Nerd Fitness wants to make fitness more engaging and exciting. Take a look at the site here!

The Penny Hoarder

Learning about finances is a challenging topic for many. There are so many things to learn and it requires a lot of time and dedication. So, creating a website within this niche is a challenge. You need to know your stuff and be able to deliver it in an easy-to-follow way for all consumers to learn from. Few places do it better than The Penny Hoarder!

This affiliate marketing example is here to teach us everything from how to do your taxes to how to budget better. In terms of affiliate content, they promote different websites where you can learn more, as well as different apps and tax software to streamline your personal finances!

Categories on The Penny Hoarder include:

  • Make Money
  • Save Money
  • Budgeting
  • Debt
  • Retirement
  • Credit Scores
  • Bank Accounts
  • Investing
  • And more!

They also include The Penny Hoarder Academy, which goes beyond basic articles and exists to teach you everything there is to know about personal finance. These free-to-read courses prove that The Penny Hoarder truly cares about their visitors.

Image courtesy of The Penny Hoarder.

What we like about The Penny Hoarder:

  • The website design is simple to read and visually appealing
  • There is a lot of well-researched content available
  • The niche is very clear
  • Affiliate products and services are very diverse

What we don’t love about The Penny Hoarder:

  • Some article topics aren’t directly related to the niche topic, making it seem out of place

If you want to learn more about personal finance and how to develop a fantastic niche website, head on over to The Penny Hoarder here.

Quick Tips to Build Your Own Affiliate Site

We’re almost positive that seeing so many thriving affiliate marketing website examples has got the wheels in your head turning. Before you run off to start your own or start building on what you already have, we thought that we would highlight some quick tips to increase your odds of walking away with a profitable money-making website!

Take Time to Pick a Niche

As you might have noticed from all of our picks for affiliate marketing website examples, most of them fall into one specific niche.

Picking your niche is one of the first and most important steps of creating a profitable website. This decision goes beyond simple passion and can help determine how profitable your website will be. It’s important not to rush into the decision of picking a niche. So, take the time to do some digging.

Your niche should be:

  • Something that generally interests you
  • Something where you can stand out from the competition
  • A niche that won’t go out of style
  • A niche with lots of options for affiliate products

Once you pick your niche, you can start moving forward with all of the other steps involved in creating an affiliate marketing site.

Find an Affiliate Marketing Network

You may want to do some research on the different affiliate program opportunities that are available to you. Some sites bring affiliate links through research and reaching out to brands that sell things they like. Most places just pull in their links from affiliate networks.

Affiliate marketing networks are hubs for finding products that you can link to. They organize thousands of product link opportunities in one place, giving you lots to choose from. Depending on your niche, you’ll want to find a network with plenty of relevant products. For example, the Amazon Associates affiliate program gives you the opportunity to pick from various products on Amazon, an already trusted online retailer.

You can take a look at our guide on different affiliate networks, 8 Best Affiliate Programs for Bloggers (An Insider’s Guide) to learn about some of the different opportunities available!

Get a Killer Web Hosting Platform

Your affiliate marketing site is going to need a web hosting platform that can handle all that you need it to do. While there are dozens of great hosting platforms out there, we recommend using Bluehost when it comes to affiliate marketing websites.

Bluehost offers a variety of hosting plans that will work for any site owner. Prices are designed to suit different needs and range from mere dollars to hundreds. So, we’re positive that you’ll find something that lines up with your budget and your website needs!

Image courtesy of Bluehost.

You’ll be able to choose from Shared Hosting, Dedicated Hosting, and VPS Hosting. Additionally, other Bluehost services include domain purchasing and email domains.

Ready to see if it will work for you? Check out Bluehost here.

Keep Up Your Keyword Research

Keyword research is a crucial element of building any successful website, whether it’s an affiliate marketing website or an e-commerce store. This means it’s essential for you to know which keyword research tool is best for you.

Keyword research is when you do some digging to find out what type of content is being researched by potential visitors. This allows you to tailor your content towards what people are actually looking into, rather than just guessing and hoping for the best!

affiliate marketing website examples
Image courtesy of SEMrush.

Our old reliable when it comes to keyword research is SEMrush. This platform lets you do keyword research, but it also comes with dozens of other crucial website boosting services. These include:

  • SEO tools
  • Content marketing tools
  • Market research
  • Social media tools
  • Advertising tools

SEMrush also offers a free seven day trial, giving you ample time to decide if it’s the right keyword tool for you. You can try it out here!

Boost Your Social Media Presence

There used to be a time where a booming social media presence wasn’t needed to have a successful website. Today, with more people using social media platforms than ever, it’s a much-needed step when it comes to building your site.

While some people decide to take social media marketing out of their hands and outsource to somebody else to do it, this can sometimes be a costly option when other tools are available to you.

Tailwind is our go-to software for growing a following on social media. This service allows you to explore Pinterest and Instagram, which are both platforms that can help make or break your website.

Image courtesy of Tailwind.

Services on Tailwind include:

  • Content scheduling
  • Hashtag recommendation
  • Engagement tools
  • Access to analytics
  • Content creation tools

The best part? It’s incredibly budget-friendly! You can use this service for only $9.99 per month! You’ll also get the option of starting a free trial so that you’re sure that Tailwind can work for you.

Ready to give it a whirl? Check it out here.

Keep Learning

Now that you have checked out a handful of affiliate marketing website examples, we’re sure that you have enough confidence to take on handling your own. While looking at other websites is a great place to start, it’s important to remember that learning never really stops.

One of the most important aspects of owning a site is remembering that you need to keep up to date with your research. This means learning about the marketplace in general, checking out the competition, and building up your own strengths.

The next place that you should check out on your journey to learning more about affiliate marketing is our guide on it! Affiliate Marketing: The Ultimate 7-Step Guide to Making Passive Income will help highlight your next steps after you finish this post. It explains the entire journey, going from the basics to more advanced processes to succeed with affiliate marketing.

Affiliate Marketing Website Examples Wrap-Up

Our list of affiliate marketing website examples is here as a reminder that there’s a lot of success to be found with this online business model. Take the time to explore different affiliate marketing sites and take note of what you like (and what you don’t like) about each one. From there, you’ll be able to build your own perfect site!

Before you move forward, just remember all of the things you’ll want to learn about before creating your website. Some of the essentials include:

  • Finding a great website hosting platform!
  • Having the right resources to help you with keyword research!
  • Getting a handle on different social media strategies (or finding a platform to do it for you)!
  • Maintaining a desire to keep learning more about the world of affiliate marketing!

Who knows? With enough hard work and dedication, your site could end up on our next list of successful affiliate marketing website examples!

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