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Affiliate Marketing on Pinterest: An In-Depth Blogger’s Guide

15 Mins read

Do you currently work for or work with an online business? Are you wanting to effectively reach your target audience and increase your revenue? If so, then you need to think about Pinterest as a source of traffic for your business website or blog. Affiliate marketing on Pinterest is a highly successful tactic to grow your business, increase awareness of your brand, and boost sales.

Pinterest is the closest to a search engine out of all of the social media platforms out there right now. This means that you can get real visibility and traffic if you approach it properly, and you will have a higher probability of being found by consumers whether they are searching for you or not.

Pinterest itself has a strong and reliable source of traffic that is constantly flowing, so reaching your target customers can be easy if done correctly.

Getting Started: Affiliate Marketing on Pinterest

Image courtesy of Pexels

Before we get into affiliate marketing on Pinterest and how to do it, it is important to know exactly what affiliate marketing is, what Pinterest is and how you can use Pinterest to leverage social traffic and make money.

What is Affiliate Marketing?

Before we begin talking about Pinterest and how to use affiliate links in your Pinterest content to make money and drive sales, you are probably asking yourself, what even is affiliate marketing? Affiliate marketing is basically earning commission by promoting other company’s or other people’s products or services on your own platforms.

To get started with affiliate marketing, you first choose either a company or a platform that has products or services that you like, believe in, and use yourself. Once you find some that you like, make sure that they have affiliate programs in place that you can join, so that you can make a portion of the sales earned by people clicking on your affiliate link and purchasing that product or service.

Some good platforms that offer a wide variety of products that have affiliate programs are Amazon Associates and ShareASale. These affiliate programs allow you to promote products and services through these platforms with your own affiliate links to those specific products and services.

When one of your readers clicks on an affiliate link that you have provided within your content, they will be directed to that product or service. If they purchase through that same link, you will make a profit off of that sale.

What Is Pinterest?

Pinterest is a combination of an image-based search engine and a social bookmarking website that was created in January 2010. It is a social media platform where you can save and share pins on boards with over 250 million active users.

When it comes to shopping on Pinterest, over 2 million of its users save shopping pins onto their boards, which is a huge number of people looking for things to buy, as well as purchasing through Pinterest itself.

When it comes to Pinterest as a search engine tool, you can optimize pins that you create using search engine optimization (SEO) best practices. Be sure to add curated keywords in the titles and descriptions, include hashtags, and link to proper websites.

These simple steps allow your pins to show up when users search for related keywords and hashtags on Pinterest.

How to Sign Up for Pinterest

To sign up for Pinterest, first go to Pinterest.com to create an account. Fill in all of your basic contact information and what you would like to use as your account information, such as your username, password, and Pinterest page name.

There is an option to connect your Pinterest account with a Facebook or Twitter account. This isn’t a bad idea, as it allows you to quickly post your Pinterest content to these platforms as well, which can lead to more traffic on your Pinterest account. If you already have friends and family following you on Facebook or Twitter, you’ll be able to post links to your Pinterest account to build up your presence there.

While you are setting up your Pinterest profile, it’s a good idea to keep it consistent with your other social media accounts. For example, if you’re using your own name or a business name, keep your usernames and profile pictures the same everywhere you post online – this encourages people who already follow you on platforms such as Twitter or Instagram to find you on Pinterest and follow you there too.

It can also be beneficial to set up your email settings to receive notifications from Pinterest so that you can find new accounts to follow and identify who is interacting with your account. You can always turn these email notifications off in the future if you do not want to receive them anymore.

How the Pinterest Site Works

Once you have your profile all set up, you can begin experiencing all that Pinterest has to offer. You can create various boards on your Pinterest account that all have different titles, and then you can separate pins on your different boards.

To create a board, you just have to click the “Add” button and select “Create a Board.” From there, you can name the board and write a description of what it is.

To add a new pin to one of your boards, click the “Save” button on the pin, then choose which board you would like to add it to. If you want to create your own pin, here are the steps:

  1. Click the “Add” button
  2. Click “Create Pin”
  3. Add your picture, title, description, and link
  4. Select which board you would like to add it to

You can follow as many Pinterest accounts as you’d like, and their content will show up in your Following tab. From there, you can pin their content to your boards and explore the websites that they link to. There is also a “For You” tab that will show you similar content to the pins that you save and create yourself.

If you like someone’s pin but do not want to add it to one of your boards, you can click the “Like” button. The owner of the pin will be able to see that you liked it, and you can go back and view all of your liked pins on your profile.

How Pinterest Can Support Your Online Business Goals

Image courtesy of Unsplash

So, now you understand a bit about how the platform works, but why bother with all of this?

Well, if you set your boards to be public, then other people can find your pins and save them to their own boards, which will increase exposure to your account and the websites that you link your pins to. This can include your business website or blog, or even your affiliate links to merchants who pay you a commission for sales.

By creating your own pins with affiliate links or links back to your website, you can enjoy more traffic and more sales!

Pinterest can become a reliable revenue stream on its own when you incorporate affiliate links into your pins. For example, if you post a pin that is either using a specific product or service or is a review of a product or service, then you can include your affiliate link in the pin. Then, when people look at your pin, click on your link, and purchase that product or service, you will make money off of that purchase.

Whether you are wanting to increase traffic to your website or generate revenue directly with Pinterest, the Pinterest platform can help with both! By properly using affiliate links on Pinterest, you can earn extra income for your business and for yourself.

Using Affiliate Links on Pinterest

Now that you know how to sign up for Pinterest and how you can make money from Pinterest with affiliate marketing, it is time to learn how to do it step-by-step!

Remember that affiliate marketing on Pinterest is when you recommend products or services on your Pinterest posts for your audience to buy. Like we stated before, you can include affiliate links in the pins you create that include a specific product or service.

When users click your links, they are not charged anything extra and the purchase process is not any different, but you get paid a commission from their purchase by the company. It is truly a win-win situation for you and for your followers!

How to Include Create Pins that Include Your Affiliate Links

Here, we are going to discuss each step that it takes to add affiliate links on your Pinterest posts, and how to properly do it. This will help you make your Pinterest page more successful and make some money as well.

Create a Title and Description for Your Pin

The first step to adding your affiliate link to a pin is to begin creating a pin, of course! To do this, you first click on the “Add” button on your Pinterest profile page, and click the “Create Pin” button from the dropdown box.

Next, click on the “add your title” area on the pin formation screen. Create a title for your pin that is exactly what the pin is about. Try to incorporate keywords into the title of your pin, so that Pinterest users can find your pin when they search for certain keywords.

Click on the area that says “tell everyone what your Pin is about” to include your description. For the description, make sure that you include details that explain exactly what the pin is about, and what the website link will provide for your followers if they click on it.

Also make sure that you incorporate around 2-3 keywords that are relevant to the product or service that you are talking about in your pin.

Add a Picture to Your Pin

After the title and description are written out, it is time to add a picture to your pin. Click on the area that says “drag and drop or click to upload” to upload an image from your computer, or drag and drop the image into that area.

The best type of image is your own picture of the product or service that you are including a link to, so that you do not have to deal with any copyright issues for the picture. Don’t use pictures of the product or service from the company or from anyone else in your Pinterest posts, unless they give you legal permission to do so.

If you did not take your own picture for the post, then it is best to go through a stock footage website and choose a picture from there to use. Some free stock footage websites that provide a large variety of high-quality photos are Unsplash, Pixabay, and Pexels.

In some cases, you can also create an image from scratch using a vector illustration program like Adobe Illustrator. You’ll have to decide what type of image is best for the specific product or service you’re promoting.

Once you either create your own image or choose a stock photo to use, resize the image to fit the dimensions of Pinterest, with the standard being 1000 x 1500 px. Canva has a free feature on their website that allows you to adjust image sizes for whatever platform you are using. It also includes a large library of stock photos that you can use when you purchase a subscription.

Add Your Affiliate Link to Your Pin

Once your picture is in place, it’s time to add your affiliate link to your pin. Click on the area that says “add a destination link” and copy and paste your specific affiliate link to the product or service that you are promoting.

When your followers view your pin and click on the link, they will be directed to the product or service that you are talking about. Once they purchase through that link, you will get paid from the company. It’s that simple!

Save Your Affiliate Pins to the Most Relevant Board

After you have created your pin and added the correct affiliate link, it’s time to save your pin to the most relevant board. Click on the area that says “choose a board,” and if you are creating a board for the first time, click “create board” from the dropdown box that appears.

The boards that you save your affiliate pins to should also include a lot of keywords so that the Pinterest algorithm can easily find it and understand what it is about.

If the board that you put your pin in contains keywords in the title and in the description that are related to the topic of your pin, more people will be able to find it and use your affiliate link to purchase the product or service.

If the pin’s board is random and contains a wide variety of topics, then the pin will not be properly optimized for SEO, and will be much harder to find for your audience.

How to Drive Traffic to Your Affiliate Blog Posts on Pinterest

Another great way to monetize off of affiliate links on Pinterest is to drive traffic to blog posts that are already posted on your website that contain lots of affiliate links. If you run a blog and consistently use affiliate links within your blog posts, it is helpful to utilize Pinterest to promote those blogs.

There are a few reasons why it may be more beneficial to get traffic to your website:

  1. For some products or services, people who randomly found a pin on Pinterest haven’t learned enough about what you’re promoting to go buy anything. Your blog content can help convince them to make a purchase.
  2. Anyone you send to your website could turn into an email subscriber, if you have an opt-in form. Email subscribers may become lifelong customers who buy from you many times, which is worth way more than a one-time affiliate link purchase.

Now, to promote your own blog, first look at all of the blog posts that you have on your website. Pick around 5 blogs that contain relevant affiliate links within them, and create about 5 new pins per blog post that you can post on your Pinterest account into relatable boards.

Schedule out all of the new posts that you just created to link to your most affiliate link-rich blogs. When you create the Pins for them, make sure that you are including the direct link to the specific blog that the post is about. Make sure that you post these Pins within your own Pinterest boards, as well as any group boards that you are apart of for maximum exposure of your affiliate blog posts.

How to Disclose Your Affiliate Links on Pinterest

Disclosing your affiliate links on Pinterest is an extremely important part of the affiliate process, and is a mandatory step to do with each and every affiliate link that you use. If you don’t disclose that you are an affiliate with these links, then you cannot use those links.

The reason why disclosing links is required for affiliates is so that you do not lead people on, and so that they know that you will be paid for their purchase through that specific link. Even though them buying the product or service through your affiliate link will not affect them in any way, transparency is still important – they should know you are an affiliate for that product or service.

Here are some hashtags that you can use to disclose that you are an affiliate for a product or service on your Pinterest pins:

  • #ad
  • #affiliate
  • #affiliatelink
  • #sponsored
  • #sponsoredpost
  • #affiliatemarketer
  • #affiliatemarketing
  • #affiliatelife
  • #affiliateprogram

How to Optimize Your Pinterest Profile and Affiliate Pins

Optimizing your Pinterest profile and your affiliate pins are key aspects of creating content that gets a lot of viewers and clicks. Here are the best ways to optimize your Pinterest profile and your affiliate pins so that you can begin to make money off of your affiliate links.

Include Keywords in Your Board Names and Descriptions

Conducting keyword research and using important keywords for your Pinterest profile is a great way to get on the screens of your target audience. Having keyword-rich board names, board descriptions, pin titles, and pin descriptions will make sure that your content is represented properly.

You can always go back and update content that you have already written with successful keywords when needed.

Create Vertical and Long Pins

Creating vertical and long pins is crucial for a clean look on your Pinterest, and for grabbing the attention of your audience. Square pictures are for Instagram, and just do not look right on Pinterest.

The typical dimensions for a Pinterest pin picture is around 1000 x 1500, so it is a good idea to include pictures in your pins that are around that size. Even if you decide to do a smaller picture, at least make sure that the picture is vertical.

Use Easily Readable Fonts on Your Affiliate Pins

It is important that Pinterest users can easily read the words that you use on your pin, because that means that they are more likely to click on the pin, like, comment, or repin the pin, and use your affiliate link that you have included within the pin.

Make sure that the font you are using is not too crazy or smushed together to the point where someone can’t read it at a quick glance. Also make sure that the words are not too small, so they can read it without squinting or struggling.

Be Clear About What Your Pin Is About

The title that you use for any pin that contains affiliate links should specifically address what product or service your pin is about, and what problem that product or service will solve for your audience.

This allows Pinterest users to think about the problem to see if they experience it. If they can relate to it, then they can learn more about your solution from the pin, and purchase the product or service via your affiliate link.

Using Tailwind for your Pinterest Affiliate Marketing

If you really want to optimize your affiliate marketing on Pinterest, then it is crucial that you use a software tool called Tailwind. Tailwind allows you to schedule your content ahead of time for both Pinterest and Instagram, so that you can always publish your content at optimal times.

By posting Pinterest content at the best times for engagement, you’ll get more people to view the pins that you post with affiliate links.

In addition to being a content scheduler, Tailwind is also an analytics tool that tracks metrics on the content that you post. You can analyze and monitor conversations, measure the efficiency and performance of your pins, increase your exposure, and discover more content on Pinterest that is similar to yours.

Without all of this, you’re pretty much flying blind!

Schedule Your Pinterest Pins to Publish

Image courtesy of Blog Her Way

Instead of publishing your Pinterest content directly through Pinterest, you can schedule pins to be posted at an optimal time with Tailwind. Whatever content that you have prepared and ready to go can be uploaded on to Tailwind all at one time, and you can separate the content out to multiple different days and times.

Scheduling them out rather than posting them yourself is beneficial because you can post them at times when your followers are most active, and you can post the same pin to multiple places at different times. For example, you can schedule out a pin to post to one of your boards, and then a couple days later you can schedule that same pin that you already created to post on other boards, such as group boards.

In addition to posting on one of your boards and also in group boards, you can also post in multiple boards that you have without them being posted at the same time and not flowing. If you can’t decide which one of your boards to post a pin to, you can eventually post them to all boards with just a few clicks of a button, rather than physically re-creating the post for each board each time.

Create a Content Schedule

Image courtesy of Blog Her Way

Another benefit of using Tailwind to schedule out your Pinterest pins is that you can create a content schedule for each week. Every time you create a post through Tailwind and schedule it to publish at a later day and time, it will show up on your calendar called the Smart Scheduler. You can choose any day and time from the calendar to schedule out your posts. You can spread your pins out as much as you’d like, or you can post multiple pins at once.

Tailwind lets you know what times are the best times to post for your Pinterest account, so you can use their analytics to choose when you want your posts to go live. They give time recomendations based on when the most users are active on Pinterest so that you can gain maximum exposure by posting during these extremely active times.

When you choose a time slot on the calendar on Tailwind, it will change color. If you choose a time slot for your content that Tailwind recommended as a good time to post, then the box will turn green. If you pick a time slot for your content that was not recommended by Tailwind, then the box will turn gray.

This allows you to keep track of the times that you are posting at, and to see easily see if they are optimal times!

Track Profile and Content Performance

Image courtesy of Freelance Work Guide

There are multiple analytic and reporting features through Tailwind that allow you to track your Pinterest profile and content performance directly through them. From your profile, you can track your weekly performance, including factors such as re-pins, comments, and likes, as well as your total number of followers and how many of your followers engaged with you and your content during that week.

You can also look at how well each of your individual pins and boards performed throughout the week, so you can see what was well liked by your audience and what wasn’t. Tailwind shows you how many re-pins, likes, comments, and shares each pin received and which board they were performing well in.

All of these metrics can help you create the most effective new content, as you already know what has performed best with your own followers and with other Pinterest users. You can see the type of people who interact with you and click on your content, which is also essential – engagement is nice, but it’s better if you know which demographics are actually clicking on your affiliate links. With that knowledge, you can target your Pinterest content to reach that demographic.

Utilize Tailwind Tribes

Another beneficial feature of Tailwind that will help you with your Pinterest affiliate marketing is Tailwind Tribes. Tailwind Tribes is pretty much a community of other accounts on Pinterest that are friendly and supportive with each other’s content. Everyone within each tribe is wanting to grow themselves, as well as to help other people grow their accounts.

By starting with keywords that are related to you and your content, you can find the best tribe for you to be a part of. You can read information about the tribe and insights from within the tribe before joining, and if it seems like a great fit for you and your content, you can join it.

Once you are a part of a tribe, you can see what the members within the tribe are posting and re-pinning, and you can add your own content to the tribe for greater exposure, more clicks, and additional followers.

Affiliate Marketing on Pinterest Wrap-Up

If you have an online business or are trying to make some extra money online, you should definitely think about using Pinterest to drive traffic to your website and to your affiliate links. Pinterest is basically the social media version of a search engine, and you can find just about anything if you type in proper keywords for the topic that you are looking for.

By optimizing your Pinterest affiliate pins with the best practices listed above and by utilizing tools like Tailwind for scheduling your posts out and for reviewing analytics, you can create affiliate content on Pinterest that gets a lot of exposure and a lot of purchases.

Grow your online business, increase your revenue, and make some extra money as an affiliate directly through Pinterest!

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